Traditional Culture Encyclopedia - Travel guide - Professional introduction to the School of Management of Northern University for Nationalities

Professional introduction to the School of Management of Northern University for Nationalities

The tourism management major was started in 1993 as a national culture tourism major under the original history major. In 2002, with the approval of the Ministry of Education, the tourism management major began to recruit undergraduate students. There are currently 8 full-time teachers, including 1 professor, 4 associate professors, 3 lecturers, 1 doctorate, and 5 masters. There have been 5 junior college graduates and 8 undergraduate graduates, and there are more than 300 students in 10 teaching classes. Over the years, based on the demand for tourism management talents in minority areas and the actual situation of our school, and on the basis of consolidating the advantages and characteristics of the original undergraduate teaching of "strong practice and emphasis on application", we have strived to build this major into a hotel management major. , travel agency operation management and tourist attraction development and management, a brand major of ethnic tourism education based in the northwest and facing the whole country.

The tourism management major is an applied major established to meet the demand for professional talents in social development. It was originally the ethnic culture tourism major offered under the history major. It has been developing for 20 years since its establishment in 1993. It has now been established as an innovative experimental area for provincial-level advantageous specialty majors and school-level practical teaching talent training models. In 2000, with the approval of the Ministry of Education, the tourism management major began to recruit undergraduate students. The training program is divided into three modules: hotel management, travel agency management, and tourist attraction development and management. This major is based in the northwest ethnic regions, faces the whole country, and goes international, cultivating various management talents for the development of ethnic minority tourism.

This major follows the educational tenet of “teaching students in accordance with their aptitude” and has gradually formed the characteristics of a strong cultural foundation, emphasis on national characteristics, and strong practical application. Students have won numerous awards in various competitions at all levels, and their graduation internships have gone abroad.

This major trains students to master the basic theories, basic knowledge and basic skills of tourism management, be familiar with the guidelines, policies and regulations of my country's tourism industry, understand the management concepts of developed countries in the tourism industry, and have an international perspective and humanities Intermediate and senior application-oriented professionals with scientific qualities, innovative spirit and practical ability who can engage in management work in tourism administrative departments at all levels and tourism enterprises and institutions.

The main courses offered by the major include management, economics, introduction to tourism, hotel management, travel agency operation and management, tourism resources, tourism environment, accounting, tourism marketing, overview of tourist source countries, Tourism policies and regulations, tourism etiquette, tourism English, tour guide tutorials, exhibition and conference operation management, tourism enterprise operation simulation, etc.

Graduates from this major have always been among the best in the school in terms of employment rate and postgraduate admissions, which are important indicators of the quality of university education. The social evaluation of graduates of our major has gradually increased. Especially in the current period of great development of tourism in our country, tourism enterprises and institutions have greater recognition of graduates of this major. Many graduates have become supervisors in their units. , business backbone, or become an industry pioneer.

This major currently has 11 faculty members, including 1 professor, 4 associate professors, 3 lecturers, 1 doctor, 2 doctor candidates, and 5 masters, all of whom graduated from Beijing Normal University. University, Shaanxi Normal University, Northwestern Polytechnical University, Hong Kong Social University, Sun Yat-sen University, Hefei University of Technology, University of Surrey, etc. The academic structure is reasonable and has strong teaching and scientific research capabilities. Not only has it published many high-quality articles in various journals He has written higher academic papers and completed a number of provincial and ministerial level scientific research projects and a national level scientific research project. "Introduction to Tourism" has also been built into a provincial-level quality course.

1. Six courses have been developed into high-quality courses at different levels, and 70% of the professional core courses have been developed into high-quality courses. Quality course level course name remarks: Introduction to tourism at the provincial level School-level management science

Hospitality management school-level tourism geography

Tourism policies and regulations

Tourism resources science 2. Determine a reasonable talent training model

Continuously optimize the training plan, build a reasonable curriculum system with the core of cultivating students' excellent professional qualities, professional awareness and market competitiveness, and strengthen the construction of main courses. Adhering to the characteristics of "strong practice and emphasis on application", we strengthen practical teaching in all aspects, follow the rules of practical teaching, strengthen professional practice, and improve students' management capabilities. The student employment rate has remained above 80% for many years.

① Effectively integrate the practical links of different courses that are similar or can be integrated to ensure that the practical teaching tasks of the course can be completed under limited funds.

② In the graduation internship process, the original "high-quality and cheap labor force" model of internship in service positions in tourism companies is changed. The internship unit is required to pass management internships and participate in management during the student internship. Regular meetings and job rotations are used to cultivate students' management abilities.

③ Strengthen laboratory construction and create high-quality experimental teaching environment and facilities. In 2009, it received a special fund of 2.57 million yuan for the construction of the school laboratory; in October 2011, the school reception center was placed under the School of Management and became a professional practice base for tourism management.

3. The level of scientific research and teaching research has been steadily improved. Annual project level. Number of projects. Remarks: 3 years. National level 1. Provincial and ministerial level. 24. Significant results in professional construction. In the 2007 evaluation of the undergraduate teaching level of our school, there were many projects and many visits. The Ministry of Education successfully held a seminar on "Talent Needs in the Tourism Industry and Tourism Talent Cultivation" in 2008.

In 2009, the district was approved as an autonomous region-level construction site for advantageous and characteristic majors. In 2009, it was approved as a provincial-level construction site for advantageous and characteristic majors. At the school level, it was approved as a school-level talent training model innovation pilot zone. In 2010, it was a national training base for outstanding talents in the tourism and hotel industry. In 2010, it was awarded the title of China Hotel Industry The Public Service Management Professional of the Annual Meeting Organizing Committee was established in 2005. Teachers in this major are responsible for 1 social science planning project of the Ministry of Education, 4 social science planning projects of the Ningxia Hui Autonomous Region, 7 scientific research projects of Ningxia colleges and universities, and 7 scientific research projects of the Northern University for Nationalities. Published 1 monograph and more than 30 papers. It has formed its own research characteristics in the fields of social stability in ethnic minority areas, non-profit organization management, rural social security, and rural social development.

In terms of professional curriculum, we continue to strengthen curriculum construction and development, build one school-level quality course, two college-level quality courses, and develop one course in cooperation with off-campus research institutions. In addition, we actively increase the proportion of practical courses. Courses such as office automation and photography have been offered. In order to broaden the horizons of running schools, improve the level of running schools, and practice teaching, we actively carry out exchanges and cooperation with institutions outside the school. Invite experts from outside the school to the school to offer courses, give lectures, etc. Teachers often organize and lead students to visit large and medium-sized enterprises and institutions to conduct cognitive practice, and encourage students to go out of the classroom and actively participate in various social practice activities. In terms of student activities, a number of student activities with professional characteristics were held, such as the Simulated News Spokesperson Competition and the Model United Nations Competition. Students' comprehensive quality and employment competitiveness have been significantly improved. Since 2008, many students have been selected to serve as volunteers at the Beijing Olympics, Shanghai World Expo, and China-Arab Economic and Trade Forum. 8 people won the second prize in the Ningxia Division of the "Challenge Cup" National College Student Extracurricular Academic Science and Technology Works Competition. Among the graduates, 10% have been admitted to master's degree programs at key domestic universities, 20% have been admitted to governments and public institutions at all levels, 40% have entered state-owned large and medium-sized enterprises, and 30% have entered small and medium-sized enterprises.

Public Service Management (110302) belongs to the major category of management and the category of public service management.

Cultivation objectives: This major cultivates students with certain Marxist theoretical literacy and modern corporate spirit, knowledge of modern corporate management theory, technology and methods, and the ability to apply this knowledge. Comprehensive talents engaged in business management and comprehensive management in public institutions, administrative departments, non-governmental organizations and other public institutions such as culture, sports, health, environmental protection, social security, and public industries.

Course: Principles of Political Science, Corporate Management, Legal System of Corporate Management, Corporate Economics, Introduction to Corporate Management, Corporate Policy Financial management of academic and public organizations, NGO management, etc.

Employment direction: Engage in administrative work in public departments (government departments, culture and education, sports, health, environmental protection, social insurance, etc.); or in consulting public institutions, enterprises and other public institutions *The department is engaged in management consulting work.

Academic degree: The academic system lasts four years, and those who pass the program will be awarded a bachelor's degree in management. The Administrative Management major was established in 2010. This major aims to cultivate students with a solid theoretical foundation of modern administrative management, strong social practice ability and innovative spirit, and the ability to engage in administrative management and personnel in party and government agencies at all levels, social organizations and enterprises and institutions. Management, ethnic and religious affairs management, policy research, administrative secretarial and official document writing, conference and exhibition planning, etc., and are applied administrative management talents with profound national cultural heritage and corporate leadership. The main courses offered include management, political science, accounting, organizational behavior, administrative management, human resources management, public economics, public policy, introduction to management classics, administrative law, and national civil servants Courses such as systems, application essays, administrative professional ability tests, and e-government. The future employment directions of students are mainly concentrated in: administrative assistants, office directors, administrative supervisors, senior assistants at the coordination level or decision-making level in party and government agencies and institutions, front desk secretaries, administrative supervisors, administrative directors, assistant general managers, industrial and commercial enterprises in large and medium-sized enterprises at home and abroad. Administrative management departments, foreign economic management departments, economic supervision and inspection and other management departments are engaged in policy and regulatory research and practical work, teaching or scientific research work in schools and scientific research departments, operation and management work of large and medium-sized enterprises, enterprise groups, and companies, etc.

This major enrolled students in August 2010. In September 2013, a separate administrative management department was established. There are 7 teachers in the department and a total of more than 300 students. Student brand activities include "Model United Nations Conference", " Zhonggong Cup Civil Servant Full Real Simulation Competition" and "Mingcui Lake Quality Development Training Project".

In accordance with Northern University for Nationalities’ vigorous implementation of the “four major strategies” of establishing a school based on quality, strengthening the school with talents, strengthening the school with science and technology, and revitalizing the school through management, we strive to complete the “four major strategies” of improving quality, improving levels, inheriting culture, and ensuring conditions. Mission", insist on connotation construction and quality improvement, take the path of connotation development, achieve the goal of a distinctive and high-level modern ethnic minority university, and serve the economic and social development of my country's ethnic minorities and ethnic areas. Realize the integration of subject construction and undergraduate teaching, the integration of general education and personalized training, the integration of broadening the foundation and strengthening practice, the integration of learning to learn and learning to be a person, forming distinctive undergraduate teaching, and cultivating high-quality top-notch innovations with international reputation and influence. Talent.

This major cultivates professionals with knowledge in administration, management, political science, law, etc., who can engage in management work in party and government agencies, enterprises, institutions, social groups, etc. Students in this major will receive basic training in administrative management, public service management, public service policy analysis, social survey and statistics, human resources development and management, etc., and cultivate basic application capabilities of administrative management and preliminary scientific research. ability. Through the study of this major, students will have good qualities and master the basic knowledge of general management theory and corporate management; they will have a solid theoretical foundation, a broad international vision, independent scientific research capabilities, a strong sense of innovation and a certain degree of professionalism. Innovation ability; able to adapt to the needs of my country's scientific research, education and economic construction, and become innovative talents in the field of public administration.

Compulsory (core) courses for majors

Administrative Management, Principles of Economics, Principles of Management, Principles of Political Science, Introduction to Sociology, Public Administration, Public Affairs *Economics, public policy analysis and methods, public organization, Chinese political thought, Western political thought, Chinese government and politics, Western political systems, history of Western administrative theories, public human resources development and Management, national civil service system, constitution and administrative law, public finance and budget, social science research methods, applied statistics in public management. The human resources management major currently has 12 teachers engaged in human resource management-related fields, including 4 doctors and 5 associate professors. Since the human resources management major began enrolling students in 2007, the school and college have attached great importance to and strongly supported the construction of the major, and invested more than 3 million yuan to introduce the Beisen human resources assessment practical teaching system and establish a human resources assessment center to provide human resources management students and management Students from other majors in the college provided assessment content including nine modules (human resources assessment, civil service examination, tourism management, human resources cases, economic management, e-government teaching, hotel management, business decision-making and human resources management), human resources Management majors can include talent assessment laboratories, behavioral communication laboratories, and career consulting and coaching rooms. Provide career assessment, administrative professional ability test, situational simulation observation experiment, leaderless group discussion, interview (including civil servant interview), document basket test, negotiation ability test, personnel quality assessment, behavior Teaching and experimental services including communication simulation experiments, leadership tests, speech ability assessments, corporate recruitment simulation process experiments, etc.

This major aims to cultivate theoretical knowledge of management and human resource management systems; possess human resource management skills, organizational communication, coordination and leadership skills, and office work skills; possess good professional quality and professional spirit ; High-quality application-oriented human resource management talents who are competent in human resource management, research and consultation, policy research, etc. in enterprises, government departments and institutions, and possess profound national cultural heritage and innovative spirit. The courses offered mainly include: management, economics, organizational behavior, management communication, job analysis, recruitment management, training management, performance management, salary management, labor law, employee relations, employee benefits, personnel quality assessment, financial management, Accounting, leadership, social psychology, etc.

In teaching practice, combined with the highly practical characteristics of the human resources management major, we took the lead in adopting the "task-driven teaching method" and built a course practice platform, established the Human Resources Management Association, and launched the "Simulated Recruitment Competition", "Simulation Trainer Competition" and other teaching platforms that integrate activities and course practice. It has improved students' interest, enhanced students' practical ability and understanding of knowledge, and achieved good results. In the "Job Analysis" course, students cooperate with the human resources department of the company to complete relevant learning tasks, and establish a teaching link of school-enterprise interaction, which not only expands the students' horizons, but also strengthens the students' practical ability and understanding of knowledge.

This major adheres to the principle of open education and strengthens contact with society. It has in-depth research in personnel quality evaluation, job analysis, standardized management, strategic management, performance compensation, recruitment training, employee relations, etc., and actively Cooperate with relevant units in the industry. In October 2010, human resource management experts from more than 20 enterprises and institutions in Ningxia were invited to hold a "Seminar on the Training and Development of HR Talents in Ningxia"; in October 2011, 4 professional managers from Beijing were invited to be college students of our college (department) Conduct dialogue activities with college students on the theme of becoming a talent. We also introduce industry experts and scientific research results into the classroom, and offer "Human Resources Professional Guidance Courses" and "Human Resources Special Lectures" to impart cutting-edge knowledge and latest achievements in the human resources management profession.

Domestic and foreign academic exchanges in this major are steadily advancing.

In September 2013, Professor Lin Mei from Tianjin University of Commerce came to our school to give an academic report entitled "Analysis and Thoughts on the Current Situation of Human Resource Management Professional Training in Colleges and Universities"; October 27 to November 2, 2013, North Carolina, USA Dr. Tim Hatcher of State University was invited to give a speech to the fourth-year students majoring in human resource management about the current situation and future of human resource development, what is human resource development, the principles of human resource development, the impact of human resource development, the era of human resource development, and the future. Three wonderful reports were given on five aspects of human resource development (organizational structure, organizational communication, organizational culture, leadership, learning and training, roles and competitiveness), which greatly broadened the academic horizons of teachers and students, and effectively It greatly stimulates the learning enthusiasm of students majoring in human resources management. During the period, Dr. Timothy Hatcher also held a special discussion with teachers from the Department of Human Resources Management. The contents of the discussion included teacher training, corporate experience and university teaching, and hot issues in human resources management professional research, etc., and conducted in-depth and extensive exchanges. , broadened teachers’ academic horizons, and stimulated teachers’ enthusiasm and motivation to engage in the human resources management profession.

The postgraduate entrance examination rate and admission rate of students majoring in human resources management have increased steadily year by year. In recent years, the admission institutions are all 985 or 211 engineering universities (Nanjing University, Nankai University, Southwest University, Hunan University, Sichuan University, etc.) .