Mobile phone usage survey report sample

Mobile phones are used by almost everyone now, so do you know how to write a survey report on mobile phone usage? Below is a sample mobile phone usage survey report that I compiled for you. Welcome to read it. Mobile phone usage survey report sample article 1:

With the improvement of living standards, the penetration rate of mobile phones is increasing year by year, and the range of users is gradually expanding. Nowadays, more and more high school students carry mobile phones. In order to fully understand the carrying and usage of mobile phones by our students on campus, and to understand their real thoughts and practices, on April 21, the school education office organized a "Questionnaire Survey on Students Carrying and Using Mobile Phones on Campus". A total of 4,500 questionnaires were distributed in this survey, and 3,850 valid answer sheets were actually received. No personal information was required to be filled in on the questionnaire, ensuring the authenticity of the survey results. After the survey, we conducted careful statistics, analysis and research on the questionnaire.

1. Survey data shows that 52.83% of students carry mobile phones on campus, and 22.73% of students always carry or often carry mobile phones. Regarding the storage of mobile phones, 25.12% of students kept them in the dormitory, 20.75% of students chose to carry them with them but turned them off during class, and 4.13% of students chose to carry them with them and turn them on during class. That is, among those who carry mobile phones, 20.75% of students carry them with them and turn them on during class. Nearly 50%. It can be seen from this that students in our school have a high rate of mobile phone ownership and use them frequently. For some students, mobile phones have become a very important part of their lives and have a negative impact.

2. (1) In terms of the role of carrying a mobile phone, 53.04% of students think it is dispensable, 3.82% of students think that mobile phone only meets the needs of personal vanity, and 36.81% of students think it is very useful. . In addition, 6.62% of students believe that there is no positive effect.

(2) Regarding students’ opinions on carrying mobile phones on campus, 25.90% of students chose parents to support it, 21.95% chose parents to be firmly opposed, 47.64% of students chose parents to think it doesn’t matter, and 4.49% % of students believe that parents buy mobile phones for their children because they see their classmates asking for help and have no other choice.

(3) Regarding the consumption of mobile phones, mobile phones worth more than 500 yuan account for the majority, of which 12.75% are worth more than 1,001 yuan. The monthly consumption amount is more than 21 yuan, accounting for 9.06%, that is, about 18% of the carriers spend more than 21 yuan per month.

The above statistics show that most students believe that mobile phones will not have a positive impact on life and study, and some students only buy mobile phones to satisfy their personal vanity needs. For middle school students without financial means, mobile phones are considered a high consumption. Such purchase motivation will inevitably lead to competition among classmates, affect students' physical and mental health development, and also bring unnecessary burdens to family finances.

3. Regarding the use of mobile phones, 48.49% of middle school students use mobile phones to communicate with family, and 10.61% use mobile phones to communicate with classmates and people outside school. 15.9% of students have sent and received boring text messages, and 2.99% of students have been exposed to obscene and other unhealthy information through mobile phones. Judging from this statistics, the use of mobile phones has a negative impact on some students' lives and studies. Students' main task should be to study. Unnecessary text messages and phone calls will inevitably distract their study energy and ultimately lead to a decline in academic performance. Unhealthy information directly affects students' physical and mental development.

4. Regarding the issue of public telephones on campus, 56.13% of students believe that there are too few public telephones and cannot meet the needs of students; 22.51% of students said they never use public telephones on campus. In response to this problem, the school will appropriately increase the number of public phones to fully meet the needs of students.

Judging from the comprehensive survey results, there are some problems in the motivation and purpose of using mobile phones among students in our school. The main hazards are: some students turn on their mobile phones during class time, use mobile phones in violation of regulations, disrupt classroom order, and affect Teaching is also disrespectful to teachers and classmates; students' use of mobile phones is not conducive to the formation of good psychological qualities; high school students are in the period of character shaping, with unstable thoughts, large mood swings, and vulnerability to the influence of the external environment, which makes their consumption There is a certain degree of blindness. Students' use of mobile phones will create a comparison mentality, which is not conducive to the development of good consumption habits; more importantly, the main task of students at this stage is to study, and unnecessary text messages and phone calls will distract them. energy, affecting academic performance.

In order to ensure the healthy physical and mental development of students and to ensure convenient contact between students and parents, it is recommended that schools add public telephones on campus. Students no longer bring cell phones into school. Mobile phone use survey report sample article 2:

Post-95s, that is, people born between 1995 and 1999, aged 16-20 years old, and in late adolescence. The total population is about 100 million, accounting for a small proportion of the population. To 10%, they are the highest proportion of mobile Internet users. They are the natives of mobile Internet and the main users of mobile search. As age increases, those born after 95 are rapidly rising and will become the main user group for mobile consumption in the next few years.

Full report:

So, how do users born after 1995 use mobile phones? What are its characteristics? What functions do they commonly use? What applications do they prefer? What is their mobile consumption situation like? How do mobile phones and mobile Internet profoundly affect their lives?

In order to answer these questions and provide reference for product direction and strategy, the MUX user research team conducted a special survey, integrated a variety of research methods, and established Seeking a comprehensive and in-depth understanding of the post-95s generation:

1) One-on-one in-depth interviews: face-to-face interviews with representative post-95s students to gain a deep understanding of their concepts, behaviors, motivations and needs.

2) Group discussion: Invite 6-8 students to participate in the discussion for in-depth discussion on the key issues that everyone is concerned about.

3) Diary method: 13 post-95s people from all over the country and living very different lives took photos and recorded in detail their work and life for a week, as well as their use of mobile phones, to show how mobile phones relate to their lives.

4) Questionnaire method: More than 6,000 people born after 1995 participated in the mobile phone usage behavior questionnaire to express their opinions and attitudes.

1. Overview of mobile phone use

The Android system is widely used among the post-95s generation. The ratio of Android vs. Apple usage is about 8:1, which is much higher than that of the post-90s and post-85s generations. Proportion. Post-95s are more dependent on mobile phones: On the one hand, unlike those born in the 1980s and 1985s who have experienced changes in Internet devices such as computers, PADs, and mobile phones, the post-95s are natives of the mobile Internet, and mobile phones are the most commonly used and most accustomed way for them to access the Internet. There are few alternative Internet tools, mobile Internet has become a part of life, the psychological discomfort of being disconnected is strong, and the need for mobile Internet access is urgent; on the other hand, most of the post-95s generation are in the school stage, and most of them cannot access the Internet anytime and anywhere, and their Internet time is limited and concentrated. ;The results show that it will be fully used within the limited Internet time and consume a lot of traffic per unit time.

2. Download applications

Post-95s prefer to try new applications. Compared with the post-85s and post-90s generations, the post-95s generation has a higher proportion of downloading apps to try new things and a lower proportion of downloading apps on demand. Browsing the app store is the primary way for post-95s to discover and download new applications.

3. Commonly used functions

The main purpose and function of using mobile phones for the post-95s generation is entertainment, social interaction and study. The main reason is that most post-95s have not really entered the society, their social circle is narrow, and their needs are relatively limited.

1. Entertainment

In terms of entertainment, the post-95s generation especially likes two-dimensional content and design. For example, the post-95s generation is much more interested in animation videos than other age groups. , novels with pan-two-dimensional themes are very popular. Second-dimensional APPs are especially popular among the post-95s generation, and APPs that add pan-secondary dimensional elements are also more likely to become popular among the post-95s generation.

2. Assisted learning

Learning is also a theme of life for post-95s, and mobile phones play an important role in their learning. Unlike those born in the 1990s and 1985s who believe that computers are mainly used to assist learning, while mobile phones are mainly communication and entertainment tools, those born in the 1990s believe that mobile phones are as important as computers in assisting learning. Search and learning APPs are the main usage methods. The younger the age, the more learning APPs are used, and the older the age, the more searching is used to solve learning problems.

3. Chatting and socializing

Chatting and socializing APPs are the most commonly used application type for those born after 1995, because one of the characteristics of adolescence is a strong desire to express themselves, establish connections with others, The need for recognition and respect. The most commonly used chat application for socializing with acquaintances and indispensable for new mobile phones is mobile QQ, while the most widely used chatting application for socializing with friends and strangers is Baidu Tieba. The two coexist and promote each other, as one user wrote in his diary To: Use Tieba to expand your circle of friends, and use QQ to strengthen relationships with friends. ?

4. Mobile consumption

1) Current situation: Current consumption experience is little

The undeniable current situation is that the post-95s generation has not yet become the main mobile consumer and mobile online shopping The proportions of goods, life services, and financial management are all lower than those born in the 90s and 85s.

2) Reason: Limited by status and income

The main reason is that more than half of the post-95 generation are still middle school students, and their income comes from their parents; there is currently a lack of economy to purchase life services Basically, there are very few life services in real life that require oneself to make purchase decisions. Compared with those born in the 90s and 85s, the amount spent per unit of time is smaller, the proportion of credit card holders is low, and they have no decision-making power when shopping.

3) Potential: There is a lot of room for future growth

A capital BUT! After entering college, the proportion of post-95s who have independent income through working and other methods has increased, and the average living expenses have increased. Increase; showing that the proportion of mobile life service usage is rapidly increasing, the types are increasing, the amount is increasing, and a larger proportion have independent decision-making power for shopping.

4) Usage of various life services

The mobile consumption ratio of post-95s generation in colleges and universities has increased, the frequency of categories has increased, and their needs are mainly short-term eating, drinking and entertainment. The most commonly used consumer apps are group buying and takeout, which are reflected in catering, movie tickets, travel, etc.

IV. Summary

In this survey, we focused on the current hot topics of concern: the life schedule, mobile phones, network conditions, mobile phone usage habits and habits of the post-95s generation. The main APP has conducted a detailed scan and in-depth discussion; presenting the life scenes of the post-95s generation in the mobile Internet era from multiple aspects and angles. In order to provide information for everyone to explore user needs and understand user behavior at work. Mobile Phone Usage Survey Report Sample 3:

Dear students:

Hello! We are conducting a questionnaire survey on college students’ usage of mobile phones. We hope to use this questionnaire to understand your opinions on mobile phones. usage situation.

Thank you for your participation and support!

1. You usually use your mobile phone for [multiple choice questions]

A. Browse the web B. Listen to music C. Take photos and videos D. Watch videos E. Play popular games F. QQ, WeChat G. Read novels H. Others

　2. How much time do you use your mobile phone every day on average?

A. Every 2 hours B. 2- 5 hours C. 6-9 hours D. More than 9 hours

3. Do you use mobile phones in class?

A. Occasionally use B. Frequently use C. Never use < /p>

4. Your monthly phone bill usage situation

A. Make phone calls B. Send text messages C. Data package D. Others

5. Your mobile phone Price?

A. Below 1,000 yuan B. 1,000-2,000 yuan C. 2000-3,000 D. Above 3,000

6. What is your ideal mobile phone price?

A. Below 1,000 yuan B. 1,000-3,000 yuan C. 3,000-5,000 D. More than 5,000

7. When buying a mobile phone, which factor of the mobile phone do you consider first? [Single-choice question] [Required questions]

A. Brand B. Quality C. Appearance D. Comfort in hand E. Function F. After-sales service G. Price H. Configuration

I .Others

8. What are your expectations for mobile phones (quality, appearance, comfort, functions, after-sales service, price, configuration, etc.)? (You can choose one or more aspects to answer)