Model essay on tourism development project planning book

Model essay on tourism development project planning (1) I. Planning theme

1, Black Clothes Zhuang's encyclopedia of life and culture "Black Clothes Zhuang" has become a brand of Guangxi tourism culture and a publicity highlight to attract tourists to Napo. Catering to the fashion of cultural tourism and following the trend will inevitably be the most prominent selling point of this project. When it comes to Napo, where there are black clothes everywhere, only by collecting the "Cultural Encyclopedia" can we attract tourists.

2. Zhuang medicine, as a traditional culture, has gradually become a hot spot in medical care culture in recent years. This project is built in the GAP planting base of Zhuang medicinal materials, and the culture of Zhuang nationality in black clothes supports each other. It can be developed into a Zhuang medicine exhibition center integrating planting, viewing, health care, diagnosis and treatment, and medicine purchase, pursuing the new trend of natural ecological fitness and recuperation, which has unique and great attraction to tourists inside and outside the region and at home and abroad. Only the "complete works" of nature and ecology can be distinguished from botanical gardens and manor houses and have unique charm.

3. The scenery and natural charm of western Guangxi depend on its beautiful and typical natural features. The mountains are surrounded by water, opposite to Lion Mountain, and Longshan embraces each other. Sometimes the sun shines high, and sometimes the rain and fog linger, which is extremely wonderful and mysterious, and it is also a good place for landscape sightseeing.

Second, the principle of development

(A) the principle of local conditions

The development of tourism resources in Laoshan Mountain must be based on local conditions, local reality and local inherent resources, highlighting the characteristics of black clothes and strong medicines.

(B) the principle of characteristics

Take advantage of the resources of Laoshan Mountain, develop unique folk tourism products and the medical characteristics of Heiyizhuang, and deeply explore the medical culture and content of Heiyizhuang.

(3) Cultural principles

Dig deep into the profound cultural connotation of black clothes Zhuang, and study black clothes Zhuang from the perspectives of folklore, sociology, literature, art, anthropology and other disciplines. Excavate the content of folk customs, enrich the cultural connotation of folk tourism projects, and let tourists feel the cultural enjoyment whether they are watching folk houses, watching song and dance performances, tasting flavor snacks or participating in craft activities.

(D) the principle of diversification

The development of cultural villages aims at the diversity of tourists' needs, and develops various forms of tourism products to meet the different needs of different tourists, not only sightseeing, but also participation, entertainment, fitness and ecology.

(5) productive principle

The development of cultural village tourism should be based on production at the same time. The development of tourism will not affect the normal production activities of residents, but also meet the needs of tourists for agricultural sightseeing and folk tourism production. The production, research and tourism development of Zhuang medicine should be coordinated.

Third, the nature and positioning

(1) Nature of the project

Based on the natural ecological environment, the cultural village is characterized by black clothes and strong medicine, highlighting the folk custom of health care with black clothes and strong medicine. It is a characteristic folk cultural tourism village with black clothes and strong folk experience and leisure and fitness as its main functions.

(B) Image positioning

Black clothes are strong folk customs and strong medicines.

(3) Functional orientation

Folk experience, leisure and fitness, sightseeing.

Fourth, product development ideas.

1. Construction must be based on the protection and coordinated development of natural ecology and cultural ecology, develop in ecological protection and promote ecological protection.

2, sightseeing, participation, shopping, catering, health care, accommodation, entertainment and other multi-functional combination.

3. The scenic spots are relatively concentrated, each functional area is relatively independent, and the distribution is patchy;

4. Connect the central functional area and carry out psychological induction: winding paths lead to secluded places, getting better and better, and climaxing again and again.

Five, the division of scenic spots and tourism project planning

(A) the composition of scenic spots

Cultural villages are divided into one park, one district, one village and one village, namely, the Grand View Garden of Black Clothes Zhuang Folk Culture, the Zhuang Medicine Planting Health Clinic, the Black Clothes Zhuang Folk Culture Ecological Village and the Black Clothes Zhuang Folk Culture Villa.

(2) Project planning

1, Black Clothes Zhuang Folk Culture Grand View Garden

The main gate of the scenic spot-the junction of Shanglaoshan Highway and Nanning-Napo Highway, is 5 meters high. The schematic building is simple, with Zhuang cultural characteristics, stone structure or bamboo structure, and no roof. Covering area15m2.

The gate and parking lot of Zhuang scenic area-the entrance of the central scenic area, is a permanent masonry (bamboo-like) structure or bamboo-wood transitional building with Zhuang cultural characteristics, with ticket offices and small commodity retail stores. There is a parking lot nearby, covering an area of 2,500 square meters and a building area of 25 square meters.

The welcoming gate of sentimental folk songs-between the gate and the central area, there is a pavilion gate or wind and rain bridge building with Zhuang characteristics, with a construction area of 15 square meters. Perform folk songs to welcome guests. Dancer in Black is famous for its multi-voice folk songs in black with great cultural personality and national affinity, which makes tourists feel refreshed.

Totem myth and legend cultural park-the first landscape in the central area, with pavilion doors or wind and rain bridges with Zhuang characteristics, covers an area of 3,200 square meters. Establish a totem gate house, set up totem worship symbol buildings of Zhuang nationality on the pavement and both sides, such as bronze drums, frogs, phoenix birds, Huashan mural statues, ancient Zhuang language and various figures and scenes found in Napo, and set up pavilions to perform the religious etiquette of Zhuang nationality. The purpose is to bring tourists into a solemn and respectful cultural hall with sacred, magical and mysterious cultural connotations.

Life etiquette garden-the key landscape and activity project in the central area. Covering area15000m2. It consists of a group of Zhuang buildings surrounded by a central square. The clothing, clothing, housing, transportation and ceremony of life are mainly displayed in black, which brings a cultural journey to tourists.

(1) A gift from a flower girl-a dry-column residential building with a construction area of 200 square meters. Mother-in-law, aunt and others. Show birth customs and naming customs, such as wormwood in the door, red eggs to congratulate each other, sweet tea to welcome guests and so on.

② The jubilant Gepo-Central Square, with a total area of 6,500 square meters, can accommodate more than 5,000 people. There is a central platform, surrounded by grass slopes, Woods and bushes. Performing the etiquette of making friends and choosing spouse by songs: singing folk songs, throwing hydrangeas, singing and dancing, lion dancing, etc.

(3) A lively wedding-in a dry-column-style residential building, the custom of men in black getting married is performed: the custom of marriage and adoption within the family, drinking a wedding banquet and carrying the bride. The combination of performance and participation.

(4) Peaceful days-another group of dry-column houses are connected with each other and have twists and turns. Each room displays a content. Clothing exhibition, demonstration of black brocade weaving and dyeing, tasting of Zhuang's special food, Zhuang's belief and cultural experience, and introduction of Zhuang's ancient forest of steles (Zhuang classics). Show, mainly performance, can participate appropriately.

⑤ In the other world-behind the residential complex, there are several small tile cemeteries of men in black, showing the humanized funeral folk customs and cemetery landscape of men in black. Because of psychological taboos, only a brief introduction should be made, and it is not appropriate to focus on tour guides.

Model essay on tourism development project planning (2) Preface

Impressive city, impressive silhouette-welcome to Hangzhou West Lake!

I still remember the glimpse of Xu Xian and Bai Niangzi by the West Lake and the broken bridge outside the post station thousands of years ago. They are destined to perform a great love in this life. They are memories that Xizi Lake can never erase. Xizi Lake and Lei Feng will never fail, and their love will last forever.

I still remember the sentence "I couldn't throw it into Hangzhou, and half of it was this lake." The West Lake is a poem, a natural painting and a beautiful and moving story. As time goes by, she still looks young, so many people fall for her.

I remember she welcomed so many people who cared about her. Bai Juyi, who was over 500 years old, couldn't wait to write "The Secretariat of Hangzhou" for her when she saw her. He left her a lake with clear water, a fragrant embankment, clear spring in six wells and 200 poems. After bidding farewell to Bai Juyi, she welcomed Su Shi, a great writer. Su Shi said this for her: "There is a West Lake in Hangzhou. If you have a vision, you can't abandon it." Seeing off a great writer and welcoming a noble satrap added to her beauty. Today, she has restored the inherent scenery of "Six Bridges and Willow", which is even more charming.

I still remember the setting sun slanting, the afterglow spreading all over the earth, sitting in a quiet yard, making a pot of West Lake Longjing, and slowly savoring the lingering fragrance between my lips and teeth. How cozy it is! Embrace this intoxicating fragrance with a "beauty" with both talents and looks.

I still remember that many of her sisters were also beautiful: Liu Lang Wen Ying, Early Spring in Mei Wu, and Three Clouds and Waters were like drunkards.

Who doesn't pity such a Jiangnan woman? She is elegant and free from vulgarity, and there is freshness in her elegance. She not only has the demeanor of a good family, but also has the loveliness of a small jasper, as beautiful as a fairy out of the dust.

Let's turn into a tree and walk into her and the fairy in our dreams-West Lake.

One of the surprises of West Lake cultural tour (cultural tour involves articles)

The excavation of the West Lake cultural tourism project originated from the grand occasion of tourists visiting the West Lake in July and a half in Zhang Dai's West Lake in Classical Chinese of College. The author Zhang Dai's life is a process of ups and downs, with a turning point in Ming and Qing dynasties, which is divided into two completely different and contrasting living conditions. When Zhang Dai was a teenager, he had excellent conditions and pursued a refined life. He claims to be a romantic. After the Ming dynasty, in the Qing dynasty, he insisted on not serving the Qing dynasty, avoiding the mountains, and being a vegetarian was unsustainable. Only by writing works to relive old dreams can he miss the bustling scene of the past.

Zhang Daishan writes prose. He is good at poetry and prose, as well as opera and music. His prose is beautiful and fresh, but there are not many works left by later generations. His writing style is unique. In the face of the West Lake praised by many literati, he broke away from the pattern and did not write about the scenery of the West Lake, preferring to write about the people who watched the moon in the West Lake in July and a half. At that time, the folk customs reappeared in a cold eye, which can be described as novel and unique in conception, noisy and cold throughout, elegant in vulgarity, and the use of contrast techniques added a lot to the article.

Surprise Exploration of the West Lake Cultural Tour (Part II) (Digging the Cultural Connotation of the Content)

Zhang Dai's West Lake in July and a Half is a wonderful way to get rid of the shackles of predecessors' writing about the West Lake and its beautiful scenery. It feels like a colorful genre painting. Zhang Dai is a master of prose in the late Ming Dynasty. Prose is a style full of individuality. It is characterized by its short length, flexible form and random content, and its essays can be juxtaposed with Han Fu, Tang Poetry and Song Poetry. However, there is a problem with this article. Although Zhang Dai, the author, boasts lofty sentiments and an attitude of avoiding the world and traveling elegantly, he still lingers in lakes and mountains, and has not lost the lofty habits and elegant feelings of traditional literati. Therefore, this planning book will focus on some of the inherent scenery and humanities of the West Lake, and take Zhang Dai's West Lake in July and a half as the blueprint to promote this cultural tour of the West Lake, so that people can have a deeper understanding of this picturesque West Lake.

On the Surprise of the West Lake Cultural Tour

Based on Zhang Dai's "West Lake in July and a Half", we will further explore the cultural journey of the West Lake and let everyone know about this Xizi Lake, which is called "thick makeup is always appropriate". In this cultural tour of the West Lake, you can feel it first. The beauty of Xizi Lake is "quiet as a virgin". The mountains, water, grass and trees of the West Lake reveal those beauties. The West Lake also has the beauty of "moving like a rabbit". You can go to Qiantang to watch the tide every year, so that everyone can feel the thrilling beauty of "rolling sand like a snowdrift". The West Lake is not only unique in scenery, but also deep in forest. She has her rich connotation. She has rich cultural relics and beautiful myths and legends. Nature, humanity, history and art are ingeniously integrated. She has many historical sites, including 25 national key protection units and 39 cultural relics protection sites, which are decorated with various special museums. It can be seen that the West Lake is not only a kind of beauty, but also a kind of cultural beauty with good connotation.

West Lake Cultural Tourism Marketing Planning

Description of market survey in the early stage of West Lake Cultural Tour;

West Lake has always been a tourist attraction that countless tourists yearn for. Her charm is manifold. West Lake has many tourist attractions, national key cultural relics protection units and provincial cultural protection units. After successfully applying for the World Cultural Heritage, its cultural and economic values in all aspects have been greatly improved. Therefore, Hangzhou West Lake Scenic Area and its surrounding areas have also launched multimedia electronic tour guide services, aiming at explaining the history and culture of scenic spots and showing the scenery of Xizi Lake. According to the introduction of these services, it provides a good external environment for the promotion and implementation of our West Lake cultural tour. In addition, the West Lake has unique tourist conditions, so it is more favorable to carry out this kind of cultural tour.

Theme: Appreciate the beauty of calligraphy and the charm of culture —— Two-day tour of West Lake culture

Promotion purpose: In order to further publicize the cultural tour of West Lake, let tourists appreciate the beauty of West Lake scenery and the charm of West Lake culture. This cultural tour is about to begin. This cultural tour gives a more prominent introduction to the West Lake culture, allowing visitors to have a deeper understanding of the cultural connotation behind the beautiful scenery of the West Lake. A deeper understanding of Xizi Lake can make people enjoy all the beautiful scenery in the noisy world and completely purify their hearts. Let go of your ups and downs and have a close contact with Daiko.

Activity time: 12.23—— 12.24

Target audience: tourists.

Venue: West Lake Scenic Area

Activity content:

1. Activity description:

On the first day, the theme of the activity was "Looking for the ancient rhyme of learning Chinese characters and tasting the West Lake Longjing". The main activity place is Meiwu, the ninth of the ten scenic spots in the West Lake, where a tea culture activity was held.

2. Activity route: Before 10: 00 a.m., organize a group from downtown Hangzhou (L Old Town), take a boat trip to the West Lake (about 45 minutes), climb the three pools to print the moon, break the bridge, see the Leifeng Tower, visit Huagang to watch fish, listen to the story of "Wang Yue Temple" (about 30 minutes), and visit Lingyin Temple for self-care (about 60 minutes).

3 Introduction of tea culture activities in Meiwu:

(1) The tourists who participated in the sightseeing activities were divided into six "tea exploring" teams.

(2) After entering the meijiawu Cultural Village, the "Tea Expedition" will be led by personnel to visit more than 60 hometown teahouses in meijiawu/Kloc-0, and then go to the reception room in the village to learn about the history of meijiawu tea, the role of picking and frying tea, and awaken the appreciation of tea art performances (about one hour).

(3) After the viewing, six "tea exploring" teams will perform a tea frying performance, followed by a tea ceremony performance.

(4) Distribute the same amount of tea leaves to each group and fry them by hand. In the process of bombing, each group will have a poetry contest, and any group will lose points if they rest for more than 5 seconds.

(5) After the tea is fried, show the tea ceremony. The "tea detectives" team can play freely.

(6) According to the shape of the fried tea, the color, aroma and taste of the tea soup, and the effect of the tea show, the identification was carried out.

Note: The venue and raw materials for this event are provided by contacting a teahouse in meijiawu in advance and inviting the owner and villagers of the teahouse to serve as judges. * * * There are ten people. Referees will drink the tea of the teams they support and judge them according to the number of teas they drink. One or two winning teams will get a big gift package.

The next day's activities:

Activity description:

On the agenda of the second day of 1, it is Christmas Eve. In view of this special festival, we will hold a sweet activity of "Married Couples, Loved Couples" at Song Wan Academy, the second stop of our trip.

2 Activity route:

Get together at 7: 30 in the morning, visit Lingshan Geomantic Wonderland (about 50 minutes), Song Wan Academy, Wu Shan Tianfeng and Huangchengting (about 40 minutes), visit Please River Square in Southern Song Dynasty, and visit Huanglongdong Folk Garden at your own expense (self-paid tickets 15 yuan, return to the city around 5 o'clock.

3. Introduction to the activity "Two couples get married, and love leads the couple's courtyard": 1) Five couples are randomly selected to participate in this sweet activity.

(2) The contestants put on the costumes of the ancient students of Song Wan Academy, and the men and women stood in a row respectively.

(3) Female tourists stand behind the screen prepared in advance, while male tourists stand in front of the screen one meter away, holding a basket in their hands. Female tourists throw red balls in the back and male tourists meet them in the front.

(1) According to the catch quantity, select the top three teams.

(2) The winning team will get a special opportunity to "express their love loudly" and will provide a sweet and happy dinner for the winning team in Xizi Lake.

Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou Hotel. 、

Promotion method:

1 Contact the person in charge of restaurants, cafes and other places within one month before the event, and all customers who enter the store will be presented with a particularly beautiful picture book of the West Lake Cultural Tour with the description of the event printed on it.

Advertisements introducing this kind of cultural tourism are played on the screens of bus stations and subway stations.

Open a column on the travel website to introduce this activity, and you can communicate online.

Hanging propaganda banners on some road sections.

Distribute leaflets at the promotion site within one week before the event.

cost budgeting

1 Book Tea House 5002 Gift Package 300

3 leaflets 20XX4 banner 1000

5 Clothing 10006 Exquisite Album 20XX

The total cost is 6800

Reserve fund 4000

Advertising effect prediction

I hope to introduce the cultural journey of the West Lake through various media, which will have a certain influence and let more people know about the West Lake.

Model essay on tourism development project planning (III) (1) Foreword: Beautiful Yellow Sea coast

Yancheng. This beautiful city is attached to "salt" and represents it.

Here, cranes fly and deer swim, and there is the largest magical wetland in China known as the "lung of the mainland". The 800-mile reed ditch, 10 million mu of seashore and birch forest along the way are the best interpretations of the modern leisure life of "the most natural salt hill scenery, which is suitable for both after China's entry into WTO".

In the beautiful ecological northeast of Jiangsu, Yancheng, which has the most beautiful and longest golden coastline, has experienced 2 100 years of vicissitudes, creating a wonderful ecological wetland capital and achieving a unique and rare landscape of "Oriental Wetland, Water Green Yancheng". Here, you can experience the highest state of health-preserving ecology, breathe the fairyland air of natural oxygen bar, watch the scattered and vast beach scenery, quietly raise your calm feelings and suddenly disperse your poetic thoughts. Here, watching the crane dance and the deer sing, you can taste the true meaning here and want to distinguish the true meaning you have forgotten! Here, you can taste the delicacy of the Yellow Sea, taste the soup god of Yanfu, and let you appreciate the longevity and comfort of Yanfu! Here, listening to the wonderful local dramas in Jianghuai and watching the customs of Yanfu can make you feel simple, kind and enterprising! Here, we can find the trace of salt profanity for thousands of years, explore the trace of Yong Dong fairy, and let us taste the charm of magical and romantic connotation! With cranes and deer as companions and the whimsy of being a fairy and a dutiful son, isn't the world a fairy? ! We promise: with first-class operation, first-class products and first-class service, you can experience the magic in depth, feel the fairyland and enjoy the ecological journey alone! Welcome to Yancheng!

(2) Introduction to the city: Yancheng, with the Yellow Sea in the east, Huaiyang in the west, Thailand in the south and Lianyungang in the north, is an important node of the Tokyo-Shanghai Line and an important member of the North Shanghai Economic Zone. It has a beautiful ecological environment, rich cultural heritage and convenient transportation, and is known as the "Oriental Wetland Capital and Crane and Deer World".

(3) Reasons for developing tourism:

1. Maintain the interest growth of this tourist center and create more economic value.

2. Enhance the popularity and reputation of the tourism distribution center and shape the corporate image.

3. Expand market share, be in an invincible position in the fierce market competition, and consolidate the company's market position.

4. Expand the social influence of this tourist center and have a fixed market share.

(4) The purpose and significance of the activity:

(1) Purpose: Through the first listing of the tourism project in the Eleventh Golden Week, it aims to promote the center to maintain the growth of sales and profits in the tourist peak season and the off-season after that, and at the same time better brand the center and firmly establish its position in the hearts of the public.

(2) Significance: Through this promotion strategy, we will initially enter this project to increase the war experience of this tourist distribution center and enhance the competitiveness of enterprises.

(3) Time: May 1 officially launched.

(4) Location: Yancheng Tourism Shanghai Promotion Center, Jiangsu Shinkansen Shanghai Promotion Center, Yancheng Excelle Sports Travel Agency.

(5) Activity objective: the promotion activity of "stepping on the wetland capital of the East and visiting the world of cranes and deer".

(6) Activities:

1, challenging yourself, charming, talent show in Shanghai's subway stations, railway stations and other public places, mainly voted by the people on the spot, the top 50 will take a free trip to Yancheng, Shanghai.

2. Tourism knowledge question-and-answer activity: Answer some tourism knowledge points in the form of quick answers, and those who answer correctly will get free tickets for any tourist attractions in Yancheng.

3. Self-organizing teams with more than 10 (including 10) can enjoy a 20% discount.

4. Vibrant campus: hold activities in prestigious schools to attract more students to participate.

(7) Budget:

1 Preparatory expenses (1) The expenses from Shanghai to Yancheng are RMB 0,000 to RMB 50,000.

(2) Yancheng receives 0-80,000 yuan of tourists.

2. Publicity expenses (1): 3,000 posters, RMB 5,000.

(2) TV advertising fee 1, 50,000 yuan for 3 months.

(3) Three issues of newspaper advertisements cost 0,000 yuan to 70,000 yuan.

3. Activity fee (1) Rental venue: 1 1,000 yuan.

(2) Tickets for scenic spots are 0-30,000 yuan.

The total is 40 thousand to 60 thousand yuan

I recommend it carefully.