How to design travel web pages?

This is a very clear question. The target audience is tourists, and the products are tourist destinations and the services they provide.

First, we need to further subdivide passengers. Some tourist attractions are specially designed for family trips, some are designed for children, some are designed for different groups of urban petty bourgeoisie, and the scenic spots are different. If you want the website to catch the eye of such people, you must first know what they want.

Second, it is suggested to clarify what products and services can be provided by tourist destinations again. The arrangement of natural scenery, characteristic homestays and local specialties is to find ways to string different services into a system. A single product is hard to attract people.

Thirdly, web design is divided into two layers: functional logic layer and visual expression layer. Here, I describe the work of product managers and interaction designers as a functional logic layer. The functional logic layer also needs to extract the core needs of the target group based on the above two points. Also pay attention to how the systematization of tourism services is related. Such as transportation, accommodation, shopping, scenic spots tickets, etc. If your website provides networked and systematic services, user stickiness will be gradually cultivated. Visual expression includes UI design and dynamic effect design. It is suggested to adopt a minimalist style, use more landscape photos and render the atmosphere. Pictures are far more expressive than words. Dynamic design can increase the high-level sense of the website and play a role in guiding, explaining and strengthening.

Finally, after the website is designed, don't rush to develop it online. First, find the target users for user testing, to test users' satisfaction with the website and other problems and needs of users. This kind of user research should also be available in the first step. The deeper you study users, the easier it is for products to impress users. So, don't remove this step.