Traditional Culture Encyclopedia - Travel guide - What are the steps generally required to prepare a travel plan?

What are the steps generally required to prepare a travel plan?

The preparation of a tourism master plan can generally be divided into six stages:

1. Preparation stage

The development and construction of tourist areas first requires planning. The tourism master plan is the continuation of the tourism development plan and the concretization of its strategic goals and macro layout. Therefore, it must be connected with the tourism development plan and fully reflect the purpose and ideas of the tourism development plan. In particular, tourist areas listed as key tourist areas must be prioritized for planning and development and must be highly consistent with the tourism development plan. In some areas where tourism development plans have not yet been prepared, the local government and competent authorities will also propose to prioritize the development of certain or certain tourist areas based on the needs of tourism development. This requires advance planning in order to scientifically, plannedly and systematically develop the area. Development and construction step by step.

The preparatory stage of the tourism master plan must first implement the professional fees for the plan. These fees are generally provided by the government, competent authorities and developers. Secondly, a planning team composed of relevant personnel should be organized. The "Implementation Measures for the Interim Regulations on the Management of Scenic Areas" stipulates: "The planning of scenic areas shall be carried out under the leadership of the people's government, by the urban and rural development department or the scenic area management agency in conjunction with cultural relics, environmental protection, tourism, agriculture and forestry, water conservancy, electricity, transportation, post and telecommunications, commerce , services and other relevant departments to organize the preparation. The preparation of planning documents for scenic spots can be entrusted to domestic qualified planning, design, scientific research units or colleges and universities to assist in the preparation, and a technical chief shall be designated to be responsible for organizing, coordinating and summarizing the planning. In addition, necessary detailed second-hand information in the tourist area must be prepared, including basic maps (1:5000-1:50000 topographic map, administrative district map, external transportation map, etc.), historical evolution data, local chronicles, and basic geographical data (soil, Hydrology, geology, flora and fauna, climate, landforms, population and other texts and pictures), various other planning data (land, urban, agricultural, forestry and industrial planning), infrastructure data (transportation, pipelines, etc.), original tourism Planning documents, tourism literary works (poetry, travel notes, prose), policies and regulations, etc.

2. Investigation and evaluation stage

This stage is to collect primary data, supplement and revise the secondary data, and combine the primary and secondary data to evaluate the basic situation and development conditions of the tourist destination and put forward evaluation opinions.

The first is to conduct a tourism resource survey. The resource survey of tourist areas is much more detailed than the survey in tourism development planning. Most of the areas that require tourism medicine have been surveyed. For some parts with large areas and harsh conditions, remote sensing maps can be used to assist in the survey. If conditions permit, Helicopters are also available to assist with investigations. It is necessary to record the scenic spots and scenery in the tourist area in detail, and to take photos and videos of some important scenic spots and scenery, and to make slideshows.

The second is the investigation of environmental conditions, which mainly investigates content related to tourism development, including both natural and socio-economic aspects.

The natural environment includes: (1) earthquakes, faults, volcanoes, landslides, debris flows, soil erosion, etc.; (2) water characteristics, such as water level, water temperature, water volume, tides, sediment volume, and floods , water pollution, etc.; (3) Relevant climate characteristics. Such as temperature, humidity, precipitation, wind direction, wind speed, freezing, seasonal periods, harmful gases, etc. (4) Regarding soil, vegetation, water quality, air pollution and pollution source conditions, etc.; (5) Regarding natural disasters, man-made destruction, endemic diseases, etc. , harmful animals and plants, etc.; (6) Sewage discharge, radioactivity, flammable and explosive, electromagnetic radiation and other conditions in industrial and mining enterprises, scientific research institutions, medical institutions, warehouse accumulation, daily services, transportation, etc.

The investigation of socioeconomic conditions generally includes the following contents: (1) Socioeconomic and cultural conditions. Including population, ethnicity, economic development level, material supply, people's living standards, cultural quality, etc.; (2) internal and external transportation conditions; (3) service facilities, including sightseeing, food and accommodation, shopping, entertainment, medical care, postal service, banks, Toilets, etc.; (4) Infrastructure conditions, including water supply, drainage, power supply, communications, sanitation, sewage treatment, disaster prevention and safety facilities, etc.; (5) Management status, including management systems, institutional settings, legislative work, etc.

The last step is to evaluate the possibility of tourism development in the region. This is the most important part of the overall tourism plan, and the evaluation results will serve as an important basis for the overall tourism plan. The evaluation should use scientific methods to evaluate, identify and grade tourism resources, development status and development prospects. The evaluation of tourist areas must carry out comparative analysis, that is, comparison with similar tourist areas. This can not only avoid arrogance, resulting in excessive investment and unrealistic development, but also avoid underestimation and failure to obtain due benefits.

3. The stage of preparing the planning outline

The planning outline mainly solves the strategic issues of the development of tourist areas, including the nature, type, characteristics, target market, development direction, scope, etc. of the tourist areas. This is in the previous stage. It is based on the investigation of the basic situation of tourism resources and the analysis of development and utilization conditions. The main tasks of the planning outline are analysis and demonstration, which is called pre-planning abroad.

As a tourist area’s development strategy, it has generally been clarified in the tourism development plan, so the stage of preparing the planning outline can be omitted, and this part of the content can be included in the overall plan.

If there is no guidance from tourism development planning (that is, no tourism development plan has been prepared yet). However, the situation in tourist areas is not that complicated, and many important issues are basically clear. It is also possible to skip the planning outline and incorporate this part of the content into the overall plan. (See Appendix 1) Only when the situation of the tourist area is relatively complex, the status is relatively important, or the investment is relatively large, such as a national scenic spot, a nature reserve or a man-made landscape with large investment, etc., a planning outline needs to be prepared. Conduct extensive multi-sector, multi-disciplinary, and multi-expert demonstrations.

In order to maintain the consistency of the plan, the planning outline and the overall plan should be prepared by the same planning team as much as possible. Otherwise, the overall plan may not understand the spirit of the planning outline. Increased costs caused by investigations, inspections, and demonstrations, as well as missed opportunities due to extended time. The "Interim Regulations on the Management of Scenic and Historic Areas" does not require the preparation of a separate planning outline, but first requires the nature and characteristics of scenic and historic areas to be clarified. In fact, the planning of many tourist areas does not prepare a separate planning outline, but combines it with the overall plan. A master plan that contains planning outline content may also be called a "development master plan."

4. Overall planning stage

The planning outline after review and approval is the basis for the overall planning. The overall plan is a guide for the development and construction of tourist areas. It is relatively detailed and covers a wide range of areas. The content of the master plan (including explanatory text and pictures, etc.) will have different emphasis depending on the type, level, scope, location (distance from the town), current situation, service objects, market size, and degree of development of the tourist area.

The results of the overall plan are represented by the instructions and drawings of the overall plan. The contents of the description should generally include the content stipulated in the "Interim Regulations on the Management of Scenic and Historic Areas" and the "Implementation Measures of the Interim Regulations on the Management of Scenic and Historic Areas", especially the planning for preparing to apply for the scenic area. However, the content of other tourism master plan instructions may vary depending on the tourist area. For example, in the planning of urban tourist areas, the contents of accommodation, catering, shopping, entertainment, external transportation, post and telecommunications, banking, medical care, etc. can be simpler, and some It may even be unnecessary; rural tourist areas must include all contents.

The maps of the tourism master plan are thematic maps and should be drawn according to the requirements of thematic maps. It is best to make them in color. The scale of the map is generally 1:10000 to 1:25000. For small tourist areas, the scale can also be 1:5000.

In order to facilitate understanding of the overall plan, some pictures and historical information related to the tourist area can also be appended. In order to facilitate intuitive analysis, a master planning model can be made on a scale if possible.

5. Demonstration and decision-making stage

The demonstration and decision-making stage requires a certain amount of time, manpower, and financial resources. The demonstration is for the government and competent departments to organize relevant experts to conduct a comprehensive evaluation of the overall planning plan after a short on-site inspection, conduct professional evaluations of each special planning plan, propose modifications, and provide a technical appraisal report. The planning team will modify and supplement the overall plan based on the opinions of the demonstration. The revised plan shall be reviewed and approved by the corresponding people's government, and the relevant departments shall arrange, implement and be responsible for its implementation. The content of the plan shall not be changed at will.

6. Management and implementation stage

The approved overall plan must be strictly managed and implemented to ensure that the construction and development of the tourist area can proceed smoothly and that tourist resources can be reasonably protected. Management implementation is mainly the task of the tourist area management agency, and it is also a long-term task. The management agency should formulate management methods and implement the steps, plans and measures of the plan.