What are the breakthroughs in online travel?

At present, the most competitive profit points of OTA platform are air tickets, scenic spots tickets and tourism product portfolio (that is, scenic spots+hotels, etc.). , basically copying the way of traditional travel agencies), while catering, shopping, entertainment, trains, raiders, hotels and other aspects are occupied by the leaders of their respective industries, such as Meituan, Taobao, 12306, Honeycomb, Poor Travel Network and so on! In the future, the advantages of OTA platform in the above mode may be gradually carved up, especially in the segmentation of air tickets.

So, where is their breakthrough?

1. Freelance tour guide/tour guide To be honest, this is the core of travel agencies, whether online or offline. Especially since the National Tourism Administration allowed free licensed tour guides last year, online and offline travel agencies will spend a lot of money on grabbing excellent tour guide resources in the future. Now Ctrip and Qunar are aware of this problem, but they are still not very active in grabbing excellent tour guide resources.

2. At present, the OTA platform of tourist destinations ignores the importance of the overall existence of tourist destinations, because destination tourism has become the general trend of future tourism and the future development direction of China tourism. Read carefully Li Jinzao, director of National Tourism Administration's understanding of "global tourism".

3. Specialized tourism market segments, such as rural tourism, sports tourism, health tourism, research tourism, parent-child tourism, weekend travel, go on road trip and other themed and specialized tourism markets, will also be an important development trend in the future ~

4. At present, inbound tourism only sees the market prospect of outbound tourism, and doesn't care much about the inbound tourism market! But obviously, inbound tourism will play an important role in the future.

5. Solve the problems during the trip. I found that Sanmao has an APP doing it. There will be great development potential.