Four aspects of image positioning of tourist attractions

The four aspects of image positioning of tourist attractions are as follows:

1. Geographical location and regional background: First, tourist attractions need to be located according to their geographical location and regional background. This includes the natural geographical environment, humanistic historical background and urban cultural characteristics of the scenic spot. For example, in which province and city are the scenic spots, and what adjacent scenic spots and cultural sites are there.

2. Characteristics of tourism resources: tourist attractions need to have a deep understanding and analysis of their own tourism resources, find out their unique characteristics and advantages, and make image positioning on this basis. This includes natural scenery, human landscape, historical legends, folk culture and so on. For example, whether the scenic spot has unique mountains and rivers, folk customs, history and culture, etc.

3. Target market and audience demand: tourist attractions need to be positioned according to their own target market and audience demand. This includes the tourist market, tourist structure, tourist demand and consumption power of the scenic spot. For example, whether the main tourists in the scenic spot are from home or abroad, what are the main needs of tourists and what are their expectations for the scenic spot.

4. Competitive environment and development trend: The image positioning of tourist attractions needs to consider its own competitive environment and future development trend. This includes the competitive situation, market development trend and future planning of surrounding scenic spots. For example, whether there is competition in similar scenic spots around, and whether there are new development opportunities in the future market.