What role does the development of tourism real estate play in the new urbanization?

Lv Wei Chuangjing believes that the marriage of tourism and real estate is the inevitable choice of the market, and it is also a benign framework of mutual promotion and help, which provides a broad and good platform for the real estate industry and tourism. Tourism real estate's industrial upgrading of new urbanization construction will provide the most powerful investment and operation subject for new urbanization construction.

The "newness" of new urbanization is to shift from one-sided pursuit of urban scale expansion and spatial expansion in the past to focusing on improving urban culture, public services and other connotations, so as to truly make our towns a high-quality livable place. The development of tourism real estate can promote the development of construction, transportation, catering, communication and other industries, provide jobs for local residents, improve living conditions in the region, promote the development of urban economy to tourism and leisure, and thus promote the process of urbanization. In addition, the interactive development of tourism and leisure complex and urban and rural areas plays an important engine role in carrying urban culture, highlighting urban character, creating urban signs, shaping urban image, popularizing urban brands and forming innovative urbanization models.

The role of tourism real estate developers in urbanization construction can be reflected in the following four levels: first, land development in tourism urbanization, including the first-level development of various tourism and leisure projects and urbanization projects; The second is the construction of tourism public facilities; The third is the construction of tourism and leisure projects; Fourth, develop tourism real estate products.

The relationship between these four levels and the new urbanization oriented by tourism;

1) tourism real estate land development: it belongs to the concept of first-level land development or first-level land semi-market development when enterprises participate; Including land acquisition compensation, demolition and resettlement, seven connections and one leveling and other infrastructure and social public facilities construction, which is the basis of new urbanization oriented by tourism;

2) Tourism public facilities construction: it is the basic construction of tourism development, including tourist center, characteristic tourism traffic, tourism landscape, tourism environment improvement, resource protection, etc. Forming the foundation of tourism industry development and real estate development is the foundation of tourism urbanization development and one of the most important contents of new urbanization construction led by tourism;

3) Tourism and leisure project construction: this is the main body of tourism and leisure product development, which is matched with real estate to form the core of regional attraction and the foundation of tourism and leisure environment, leisure content and reception capacity;

4) Product development in tourism real estate: As a sales blessing, there are both business-oriented commercial real estate projects and sales-oriented commercial or residential products, and their product models have been very diversified. Tourism real estate is different from residential real estate and urban commercial real estate, which are directly the core content of tourism urbanization.

Tourism real estate products are tourism-related real estate products, including tourism projects and tourism real estate projects, such as: leisure commercial product development, involving tourism and leisure, tourism and shopping, tourism and catering, culture and entertainment and other projects; Tourism hotel product development itself involves tourism reception, leisure experience and other projects; The development of various manors also involves tourism management and supporting reception; The development of holiday products is often directly combined with the development of urbanization. Through the development of tourism real estate products, leisure commercial blocks, resorts, manors, hotels, old-age communities and new rural communities will be formed, which constitute the supporting content of tourism driving new urbanization.

Therefore, tourism real estate development plays a vital role in the new urbanization construction oriented by tourism.