Beijing-Tianjin-Hebei integration process

The three provinces and cities of Beijing, Tianjin and Hebei are geographically connected, with similar popularity and culture, which is an extremely important region for China's economic and social development. The coordinated development of Beijing, Tianjin and Hebei has become a national strategy, which is a golden historical opportunity for the development of the three places, especially Hebei. Tourism has a high degree of relevance, strong integration and outstanding pulling effect, which is the easiest area for regional cooperation to start and realize. In the process of coordinated development of Beijing-Tianjin-Hebei, tourism plays an important role as bridgehead and vanguard. It is not only a * * * shock point and a * * * victory point, but also a breakthrough point and breakthrough.

Beijing-Tianjin-Hebei region is rich in tourism resources. Beijing-Tianjin-Hebei region is one of the regions with the richest tourism resources and the most comparative advantages in China. Tourism resources are not only large in quantity and scale, but also full in variety and high in grade. There are seven world cultural heritages here, including the Great Wall, the Forbidden City, the Temple of Heaven, the Summer Palace, the Summer Resort and surrounding temples, and imperial tombs of the ming and qing dynasties, accounting for nearly 1/5 of the national total. There are more than 200 national scenic spots over 4A, accounting for110 of the national total, which has a solid resource base for deepening regional cooperation.

The regional tourism characteristics of Beijing, Tianjin and Hebei complement each other. Beijing-Tianjin-Hebei tourism has the unity and integrity of the same origin and the same strain, but it also has its own differences and complementarities. As the capital and the national tourist center city, Beijing has obvious advantages in natural, cultural and historical landscape. Tianjin is rich in humanistic tourism resources in modern times, and is most famous for its modern culture, folk culture and classical European customs. Hebei has mountains and seas, profound historical background and complete types of resources, especially the coast, islands, grasslands, lakes, natural ice and snow, high-quality hot springs, beautiful scenery and rural scenery, which are all characteristic resources for developing leisure industry around Beijing and Tianjin.

Beijing-Tianjin-Hebei region has a vast tourism market. Beijing-Tianjin-Hebei, located in the center of Bohai Sea, is the third growth pole after Pearl River Delta and Yangtze River Delta, with obvious geographical advantages and convenient transportation and communication. Beijing-Tianjin-Hebei and its surrounding provinces have a population of 400 million, and the number of private cars in the three places has exceeded100000, with a broad market and great potential. The GDP of Beijing-Tianjin-Hebei region has exceeded 6 trillion yuan, accounting for 10.9% of the whole country. The economic base has obvious advantages. In 20 13, the total tourism revenue of Beijing-Tianjin-Hebei province exceeded 800 billion yuan, and the total number of tourists reached 660 million, growing rapidly at an average annual rate of more than 10%.

The Beijing-Tianjin-Hebei regional cooperation has a solid foundation. Over the years, Hebei has taken the implementation of the "Beijing-Tianjin strategy" as an important measure to promote the development of tourism. It has successively signed a series of strategic cooperation agreements on tourism development with Beijing and Tianjin, initiated and established the "Beijing-Hong Kong-Macao High-speed Railway Tourism Marketing Alliance" with six provinces and cities along the Great Wall, and initiated and established the "China Great Wall Tourism Marketing Alliance" with eight provinces and cities along the Great Wall, and actively participated in organizing and promoting activities such as the North Expo. The three places have initially established a regional tourism cooperation mechanism, expanded the tourism market, strengthened tourism supervision cooperation, promoted the development of tourism industry, promoted the gradual formation of the tourism economic circle in the three places, and laid a solid foundation for the integration of tourism in Beijing, Tianjin and Hebei.

The coordinated development of Beijing-Tianjin-Hebei regional tourism has a good foundation and conditions, and has achieved remarkable results and promising prospects. However, there are still some problems to be solved urgently, mainly: it is difficult to break through the shackles of traditional administrative regions, lack of integrated coordination mechanism and unified planning, backward tourism infrastructure, especially transportation construction, insufficient intensive development and utilization of tourism resources, unclear overall image and brand, imperfect public service system and imperfect industrial chain. All of these require Beijing-Tianjin-Hebei to break their mindset of "dividing land into three areas" and work together to promote coordinated development.

First, establish and improve the coordination and cooperation mechanism.

The cooperative mechanism of coordination and linkage is an important guarantee for the coordinated development of Beijing-Tianjin-Hebei. Beijing-Tianjin-Hebei tourism cooperation started earlier and made rapid progress, but it has not yet formed a long-term mechanism of overall planning and coordination. The three places should take the initiative to promote the establishment of the Beijing-Tianjin-Hebei tourism collaborative development leading group, improve the Beijing-Tianjin-Hebei intergovernmental exchange platform, establish a tourism coordination meeting system that Beijing-Tianjin-Hebei and relevant cities and counties regularly participate in, study and determine the strategies, principles and mechanisms of regional tourism cooperation, and coordinate and solve major problems in regional tourism development cooperation. At the same time, * * * will formulate and improve relevant policies for the coordinated development of Beijing-Tianjin-Hebei tourism, formulate rules and standards for cooperative development, and further promote the cooperation and exchange of regional tourism on a larger scale and at a higher level.

Second, strengthen overall planning and top-level design.

To promote the coordinated development of Beijing-Tianjin-Hebei region, we must insist on planning first and do a good job in top-level design. There are similarities and great differences in the tourism resources of the three places. Only by unified integration and planning docking can the overall attraction and competitiveness be further improved. Based on the general survey of resources, the three places can jointly work out the coordinated development plan of Beijing-Tianjin-Hebei tourism, plan the functional orientation and structural layout according to the characteristics of different resources, clarify the development goals of tourism market construction, public service facilities construction and talent team construction, and create diversified tourism sectors through effective integration to achieve complementary advantages and coordinated development. At the same time, make a special plan for Hebei province to connect with Beijing-Tianjin market as soon as possible, so that Hebei can connect with Beijing-Tianjin tourism market faster and more effectively and accelerate the development of Hebei tourism.

Third, build a comprehensive tourism transportation system.

Building a comprehensive tourism transportation system is the basis for the coordinated development of regional tourism. At present, the road construction among the three provinces, cities and key scenic spots is lagging behind, with many broken roads, serious traffic jams in some sections and low road grades, which can not meet the needs of fast and convenient modern tourism transportation and affect the overall rapid development of tourism in Beijing, Tianjin and Hebei. We should make use of the general trend of coordinated development of Beijing, Tianjin and Hebei to build a regional comprehensive transportation system and accelerate the formation of a modern three-dimensional transportation network that meets the requirements of tourism development. Promote the opening of tourist trains from Beijing and Tianjin to major tourist cities in our province, and increase the number of tourist trains between the three places or increase the number of tourist seats during the tourist season. Strive to form a network system of through trains for tourism in the three places, promote the opening of through trains for tourism in different places in the tourism distribution centers of the three places, build an inter-city tourism transportation network, and create a "Beijing-Tianjin-Hebei bus tourism circle".

Fourthly, shaping the regional tourism brand.

A distinctive regional tourism brand is an important starting point for the coordinated development of Beijing-Tianjin-Hebei tourism. The three places should vigorously carry out joint publicity and promotion of regional tourism, jointly launch boutique tourism routes, jointly plan and organize tourism publicity activities, jointly participate in tourism exhibitions, jointly hold tourism festivals, jointly promote sales in key tourism markets at home and abroad, and establish an integrated publicity pattern. Hebei will focus on integrating festival activities, cooperate with Beijing and Tianjin, and make regional festivals such as Zhangbei Grassland Music Festival and Hengshui Lake Marathon into cultural tourism brands with national and even international influence. Build a Beijing-Tianjin-Hebei tourism promotion and marketing platform, promote the opening of a Beijing-Tianjin-Hebei tourism integration column in the media of the three places, set up a Beijing-Tianjin-Hebei tourism section in the tourism network of the three places, support travel agencies, scenic spots, hotels and other enterprises in the region to jointly establish tourism marketing cooperation alliances, and encourage in-depth cooperation in planning packaging products, inter-provincial joint promotion, and sending tourism teams to each other.

Verb (abbreviation of verb) to build an efficient and convenient public service system

Strengthening service awareness and optimizing development environment are important guarantees for the coordinated development of Beijing-Tianjin-Hebei tourism. Accelerate the establishment of an integrated tourism public service system, formulate standards for the construction of tourism public service facilities such as tourism consulting services and signage systems that meet the needs of the development of Beijing-Tianjin-Hebei tourism industry, accelerate the improvement of tourism public service systems such as tourism distribution centers, tourism consulting centers and tourism indication signs, and standardize and integrate self-help tourism public services. Explore the introduction of regional tourism policies that benefit the people and facilitate the people, speed up the interconnection of inter-provincial tourism network platforms, open a long-distance online pre-sale ticket system, actively promote the full issuance and use of the "Beijing-Tianjin-Hebei tourism card", implement a unified tourism package, and realize the integration of the Beijing-Tianjin-Hebei regional tourism market.

For Hebei tourism, the coordinated development of Beijing-Tianjin-Hebei region is an important and unprecedented historical development opportunity. We must seize the opportunity to develop and strive for greater achievements. As long as the three places increase overall planning and integration, strengthen close cooperation and promote coordinated development, they will certainly be able to build the Beijing-Tianjin-Hebei region into the most attractive tourist destination in China and become an important engine to promote a new round of rapid growth of regional tourism, especially Hebei tourism.