Promote consumption and make up for shortcomings. The New Deal will be implemented intensively.

Night economy becomes the highlight of Mid-Autumn Festival consumption

During the Mid-Autumn Festival, consumption once again presents many bright spots. According to the data of the Ministry of Culture and Tourism, the total number of domestic tourists received nationwide during the period was 654.38+0.5 billion, up 7.6% year-on-year, and the growth rate of domestic tourism revenue reached 8.7%.

In terms of outbound travel, Ctrip data shows that during the small holiday, China tourists started from nearly 599 cities at home and abroad and arrived in 88 countries and regions at home and abroad, and 87 1 city. The number of countries increased from 82 last year to 88, an increase of 7.3%. The top ten most popular destinations are Japan, Thailand, Singapore, Vietnam, Malaysia, Russia, Indonesia, the Philippines, Italy and the United Kingdom.

In addition to tourism, in terms of catering consumption, moon cakes, liquor, various gift boxes, hairy crabs and crab cards have become the protagonists of Mid-Autumn Festival consumption on the e-commerce platform this year. According to Suning's big data, the sales of the above-mentioned commodities increased by 134%, 143%, 139% and 156% respectively, and the sales of crabs and related peripheral products exceeded those of moon cakes for the first time.

In addition, during the Mid-Autumn Festival this year, many businesses carried out night activities to extend business hours and help the night economy continue to rise. Tianjin previously released the "Implementation Plan for Sustainable and High-quality Night Economy Version 2.0". Taking this year's Mid-Autumn Festival as an opportunity, Tianjin Night Market has created a novel consumer carrier. Xiamen held 20 19 Mid-Autumn Festival Tourism Carnival in Xiamen, China, and hundreds of restaurants remained open 24 hours a day. Night consumption in Beijing is strong. Among them, the total order volume of night catering and leisure entertainment increased by 26% year-on-year, ranking first in first-tier cities.

The analysis points out that the consumption highlights during the Mid-Autumn Festival are a microcosm of the release of China's consumption potential, which shows the effect of implementing detailed policies to promote consumption in various places.

Promote consumption and welcome intensive welfare.

A number of benefits around expanding domestic demand and promoting consumption are still being released intensively. Within a month, the central government launched a package of heavy measures in various fields.

On August 23rd, the General Office of the State Council issued the Opinions on Further Stimulating the Consumption Potential of Cultural Tourism, and put forward a series of measures to promote consumption, including introducing measures to benefit the people, continuing to push down the ticket prices of state-owned scenic spots and improving the convenience of consumption. On August 27th, the General Office of the State Council issued the Opinions on Accelerating the Development of Circulation to Promote Commercial Consumption, proposing 20 policies and measures to stabilize consumption expectations and boost consumer confidence. The the State Council executive meeting held on August 28th determined the measures to further promote national fitness and sports consumption.

At the level of ministries and commissions, on August 29th, the National Development and Reform Commission organized the first meeting of the inter-ministerial joint meeting on improving the system and mechanism for promoting consumption, which clarified the overall thinking and key tasks of promoting consumption expansion and upgrading in the next stage. On August 30th, the Ministry of Commerce and other seven departments issued the Opinions on Further Promoting the Development of Parallel Import of Automobile.

New policies to promote consumption at the local level are also being implemented intensively. On September 1 1, Haikou held a "two guarantees" 100-day action to promote consumption mobilization meeting, and issued 60 specific measures to ensure the annual growth of retail sales of consumer goods 10%. On September 12, Hebei Province held a provincial economic operation, investment and project construction dispatching meeting, emphasizing efforts to tap consumption potential, supporting online and offline consumption integration, supporting the layout of duty-free shops and Hong Kong goods sales stores, activating "night economy" and expanding rural consumption and holiday consumption.

In addition, in terms of further promoting consumption growth, Fujian Province has introduced measures such as promoting the prosperity and development of business districts (pedestrian streets), encouraging various forms of business promotion, and arranging 20 million yuan reward promotion activities at the provincial level every year. Guizhou will take various measures to stimulate the potential of automobile consumption market and stabilize and standardize automobile consumption. It is understood that the relevant departments in Beijing plan to introduce at least one consumption promotion policy in the fields of tourism, culture, sports, health, pension, housekeeping, education, information, etc., and form a city-wide total consumption promotion policy integration.

Fill in the shortcomings and tap the consumption potential.

"From a regional perspective, the consumption growth rate in the central and western regions is also higher than that in the eastern region, which is the leading region for China's consumption growth in the future." Zhao Ping said.

Taking the night economy as an example, relevant data show that the activity of "night economy" in central and western cities such as Changsha, Chengdu, Chongqing and Guiyang even exceeds that of first-tier metropolises such as Beijing and Shanghai.

Zhao Ping said that it is necessary to pay attention to the current rapid growth momentum of consumption in the central and western regions and rural areas, further release the potential of the consumption market in the central and western regions and rural areas, create more consumption growth points, and promote more balanced consumption growth with the eastern regions and towns. "Promoting the coordinated development of urban and rural consumer markets and the central and western consumer markets, and further tapping the consumption potential of the central and western regions and rural areas are the key to expanding domestic demand."