How to cultivate creativity?

I'm from an advertising company. This is a training method about creativity that I discovered before. I hope it works for you. First of all, brainstorm.

Brainstorming is the most familiar creative thinking strategy, which was advocated by Osborn as early as 1937. This method emphasizes the method of collective thinking, pays attention to stimulating each other's thinking, and encourages participants to conceive a large number of ideas and produce novel ideas within the specified time. Although brainstorming is mainly carried out in groups, it can also be used to stimulate thinking when individuals think about problems and explore solutions. The basic principles of this law are: concentrate on putting forward ideas without evaluating them; Don't limit the space for thinking, encourage more ideas, the better.

Since then, the improved brainstorming method refers to using the spirit or principle of brainstorming method to stimulate the creativity of the participants in the group.

Second, the 3322 discussion method

This method can be summarized as: every two or three people are free to form a group, and within a time limit of three minutes, they can exchange views and share with each other on the topics discussed. Report to the team in three minutes.

Three, six six discussion method (Phillips 66 skills)

The discussion method is a group discussion method based on brainstorming. The method is to divide the large group into groups of six people and have a six-minute group discussion, each with one minute. Then go back to a large group to share and make a final evaluation.

Four, Mind Mapping (mind mapping)

It is a thinking method to stimulate thinking and help integrate ideas and information, and it can also be said to be a thinking strategy to visualize ideas. This method mainly adopts the concept of iconology, and uses lines, figures, symbols, colors, words, numbers and other ways to quickly summarize ideas and information to form a mind map. Structurally, it has the characteristics of openness and systematicness, allowing users to freely stimulate diffuse thinking, exert their associative power, organize various ideas in layers, stimulate the brain to make various reactions, and give full play to the diversified functions of the whole brain thinking.

Five, Datura method

Datura method is a kind of thinking strategy which is helpful to divergent thinking. It uses a diagram similar to nine squares to write the theme in the center, and then writes all kinds of ideas or associations caused by the theme in the other eight circles. This method can also be combined with the "six methods" to think in many aspects.

Six, reverse thinking method

It is a way of thinking to get creative ideas. This technology can be divided into seven categories. If we can make full use of it, creativity can be doubled.

Seven, the main points (Synectics)

Gordon pointed out a set of solutions to group problems in his book Synectics: The Development of Creativity in 196 1. This method mainly integrates different and unrelated elements to generate new ideas/features. Division uses the role of simulation and metaphor to help thinkers analyze problems and produce different views.

Eight, attribute list technology.

It is a famous creative thinking strategy advocated by Crawford in 1954. This method emphasizes that users observe and analyze the characteristics or attributes of things or problems in the creative process, and then put forward ideas for improvement or change according to each characteristic.

Nine, hope point enumeration method

This is an ideal and desire to constantly put forward "hope" and "how to become better", and then explore the skills of solving problems and improving countermeasures.

Superiority enumeration method

This is a way to list the advantages of things one by one, and then explore ways to solve problems and improve countermeasures.

XI。 Defect enumeration method

This is a technology that constantly reviews the shortcomings and omissions of a thing, and then explores ways to solve problems and improve countermeasures.

Twelve. Checklist method

Checklist method is to make a list when considering a certain problem, and check each inspection direction one by one to avoid omission. This method can be used to train employees to think carefully and help to conceive new ideas.

Thirteen. Seven. Review method (5W2H review method)

It is an extension of the "six-way review method". The advantages of this method urge the discussants to think skillfully and solve problems from different levels. The so-called 5W refers to: why, what, who, when and where; 2H means: how and how much.

Fourteen Catalogue method

The more orthodox name is "forced correlation method", which means that when considering solving a certain problem, while browsing the information catalogue, the information that appears in front of you is forced to correlate with the topic under consideration and get ideas from it.

Fifteen, creative solutions to problems

Parnes( 1967), an American scholar, put forward the teaching mode of "creative problem solving", which was developed from thinking strategies such as brainstorming advocated by Osborn. The key point of this model is that in the process of solving problems, problem solvers should systematically and step by step find out the methods to solve problems.

How to stimulate creative potential

The value of creativity makes people yearn for and pursue.

But it is unpredictable, brewing, and the difficulty of conception makes people sigh!

How to capture it and even stimulate the creative potential,

It is a mystery that human beings have been exploring since ancient times.

What is creativity? Put forward new ideas or actions for specific people, things and things: maybe just a small change.

It may also subvert the original tradition, and the impact may only be directed at yourself.

It may also be extended to companies, industries, regions and even the whole world and universe.

Ideas come and go without a trace.

Maybe it's a sudden inspiration, maybe it's a long-term brewing, and the person who puts forward the idea may be considered a nerd, a psychopath,

Maybe he is regarded as a great master, or he is regarded as a wizard through the ages.

This polarized reaction can highlight the "change" represented by creativity.

In terms of dichotomy, there are two kinds: good and bad. Although there are risks, breaking through the status quo means hope.

Since Pandora opened the box given by God, people have hope and hope to lead mankind to the present state.

Capture creativity at any time

Creativity is a wisp of smoke, which will appear anytime and anywhere, can be extracted and extended after careful consideration.

It can be said that the victory is half. Maybe you all have experience. In your daily life,

An unexpected view or opinion may be on the bus, in the bathroom, or between dreams and waking up.

But most of them are fleeting, and if you think hard, you can't think of what you just thought even if you scratch your head!

If you can prepare for the time and place where ideas often appear, the chances of success in grasping them are much higher than others.

Some people put a pen and paper beside the bed to record the thoughts that suddenly appear when they wake up before going to sleep or when they get up.

Maybe you can put a pen and paper in your pocket or even in the bathroom. Maybe you won't need it for two or three months.

But once you have the opportunity to use it, it may bring you more benefits and functions than you think.

Trying to change existing patterns and dialogues often makes people laugh, because the answers to children's words often exceed the answers we set.

It can also be said to be another creative expression.

Similarly, if we follow a fixed pattern and have no creativity before,

I believe that there will not be too many creative opportunities in the future.

A couple's perennial quarrel pattern is two days of hot war followed by two to seven days of cold war.

Once the couple had another quarrel, and the husband was really afraid of these processes, and he finally made a change.

I called my wife's pager at noon on the second day of the hot war and left his code number and phone number 525753 1.

Miraculously, five minutes later, my wife called back and left her code number and phone number 2 12 124 1, and we had a sumptuous lunch together.

Because since the husband "I love my wife, I miss you" (525753 1), the wife will certainly "love you until I die" (2 12 124 1).

If the ancestors had not changed their way of life on land, they would not have sailed on the sea, let alone discovered the new American continent.

The above examples prove that as long as you try to change and have new ideas, there will be sweet fruits.

handle with ease

The harder the ball hits, the higher it jumps. When two stones meet, they will spark, and the ball won't jump until it is hit. The stone didn't hit,

Sparks cannot be generated, and people are more creative in the face of pressure or frustration. Wu Zixu's hair turned white overnight after Zhaoguan.

The smooth lifting of the crisis was not the result of his initiative, but it was also the result of pressure.

Zhu Gekongming's "Empty City Plan" is also a display of creative achievements under pressure.

The creativity inspired by the motivation of failure-review-improvement is usually effective, so I'm here to encourage you that you don't have to be sad for failure.

Perhaps the better result is to wait for the glory of victory.

Collect information to stimulate creativity

People build castles from the ground floor. Children must first learn to climb, then learn to sit, then learn to walk, then learn to run and dance freely.

The same is true of creativity, which is mostly developed by people, things and things that you are familiar with.

Hunters are familiar with the location, time and habits of their prey, and then they can be in the right place, time,

Use creativity to set suitable traps to catch prey, so as to survive and become a leader in this industry.

People used to buy houses, sell houses and rent houses. In the past, people made simple purchases in the form of stickers.

Without careful observation, the absorption and introduction of foreign information, and an open mind to accept the attitude of trying,

There are so many chain real estate agents there today. In business,

The resources enjoyed by the people who first came up with this idea in the Taiwan Province market should be enviable.

The original origin only comes from a kind of "creativity".

A rolling stone gathers no moss. The more you use it, the more flexible your brain will be. Sometimes creativity needs to be stimulated.

The planner's "brain meeting" is to stimulate many ideas in various ways, and then extend these ideas into creativity.

We also often see people who need creativity "with long hair and stabbing the spine", "crying for land" and "the end of the road".

Various situations, such as "flowers before the month and under the month", are all aimed at stimulating some useful ideas.

People have five senses (hearing, sight, smell, taste and touch). Why don't you try to feel them?

When you are stimulated, under what circumstances are you more likely to be creative, perhaps in a comfortable environment,

Soft music and a cup of sweet coffee will make you happy? Are you in a hurry? BR> Recently, the so-called "Aromatic Drainage Therapy" appeared in the market, which uses the stimulation of various scents to guide one's secular desires.

Even the nervous and physiological systems, in order to achieve the purpose of relaxation, freedom and health, use the principle of stimulation more or less, but there is no doubt that,

The appearance of this product is definitely a creative display.

To sum up, it is not difficult for people to stimulate their creative potential, but the prerequisite must be the following to have a chance.

1. Relax yourself

The nervous physiological state is not easy to receive ideas that go with the flow, and it needs to be moderately relaxed.

At present, popular meditation, eye closure meditation or sports and leisure travel are all good ways.

2. Don't set limits for yourself.

Please remember that nothing is impossible. Forty years ago, no one thought that Armstrong would go to the moon to meet Chang 'e.

So, don't take a stand yet. This is impossible, otherwise this situation will not happen. If everything follows a fixed pattern,

Presupposition and practice, although I dare not say that creativity will never appear, but the probability of it will indeed decrease.

3. Dare to absorb without curing

A sponge soaked in liquid can hardly absorb another drop of water. If we always think of ourselves as a dry sponge to absorb a lot of information,

Absorbing other people's strengths and external stimuli to lay the foundation for their own education naturally has more opportunities to develop their creativity than others.

It also means that you have more chances of success than others.