The Role of Tourism Intermediary in Tourism

Questioners play a special role in tourism marketing and play an important role in the formation and operation of tourism product marketing channels. In tourism, the functions of business inquiry are mainly reflected in market research, promotion, market development and product combination processing.

1. Market research:

Tourism intermediary makes use of its dominant position of directly facing tourism consumers to truly, objectively and comprehensively investigate and master the opinions and needs of tourism consumers, thus providing accurate and timely information for tourism enterprises.

2. Market development:

Tourism intermediaries specialize in the purchase and sale of tourism products, have strong sensitivity to market changes and trends, and can make more accurate judgments on the future development of the market.

3. Promote sales:

Tourism middlemen are often professionals in tourism marketing, and they may form good relations with all walks of life and all parts of the market. They can often stimulate the purchasing desire of tourism consumers, promote the formation of market demand and communicate the relationship between tourism production enterprises and tourism consumers.

4. Combined processing:

Tourism intermediaries have the ability to process and combine a variety of tourism products by using their own connections with many tourism enterprises.