Development prospect of travel agencies

Three major markets: inbound tourism, domestic tourism and outbound tourism.

1, inbound tourism

In the first quarter of 2020, there were 359,000 outbound trips and1390,200 outbound trips, down by 87 15% and 84.83% respectively. It received 496,600 person-times and 1.8595 million person-times, down 86.52% and 82.79% year-on-year. In the first quarter, Hong Kong, Taiwan Province Province, Macau, Japan, Russia, South Korea, Thailand, Singapore, the United States and Malaysia were the top ten tourist source countries or regions for outbound tourism outreach activities of travel agencies.

Source: Ministry of Culture and Tourism, Huajing Industrial Research Institute.

2. Domestic tourism

In the first quarter of 2020, the number of domestic travel agencies was 4.978 million,1540,720, down by 84.08% and 84.05% year-on-year; It received 5,660,900 person-times,13,725,200 person-times, which decreased by 8 1.65% and 8 1.88% year-on-year. In the first quarter, the top ten domestic travel agencies were Guangdong, Jiangsu, Shanghai, Zhejiang, Chongqing, Shandong, Fujian, Hubei, Hunan and Beijing.

Source: Ministry of Culture and Tourism, Huajing Industrial Research Institute.

3. outbound travel

In the first quarter of 2020, the passenger trips were 33 1.65438 million and 1.6257 million respectively, down by 77.74% and 78.25% year-on-year. In the first quarter, the top ten destination countries or regions for outbound travel organizations of travel agencies were Thailand, Japan, Taiwan Province Province of China, Viet Nam, Singapore, Malaysia, Macau, Indonesia, South Korea and Australia.

Source: Ministry of Culture and Tourism, Huajing Industrial Research Institute.

Fourthly, the future development trend of travel agency industry is analyzed.

1. The business of large traditional travel agencies will further shrink, and small but mature travel agencies will rise.

The traditional travel agency business based on information asymmetry and scale is gradually weakened due to the transparency of information, poor bargaining power, rising manpower and various costs, while the group tour market is shrinking due to the rise of the free market. Therefore, the more traditional large travel agencies have to face a huge impact, the business scale of these travel agencies will further shrink in the future, and the business losses of these large travel agency groups will continue.

At the same time, executives in charge of some regional businesses in traditional travel agencies will also come out to start businesses and share the market. To some extent, they will make the existing travel agencies develop to miniaturization, take root in the regional market, and then deepen the market.

The future is the era of small and sophisticated travel agencies. Small and refined means the reduction of labor costs. At present, there are many travel agencies' lovers' shops or theme travel agencies, with employees 10. These small and sophisticated travel agencies have saved the labor cost to the extreme, and at the same time, because they have saved the cost, they can well resist the impact of the off-season, and can cross the bull-bear period of the economy and explore their own characteristics.

2. Specialization, theme, depth tour and personal tailor tour will be the choices of future travel agencies.

Standardized and large-scale team tour has become the red sea for travel agency competition, while professional, theme and in-depth tour are still the blue ocean. I believe that the small but sophisticated travel society will develop in four directions more and more in the future.

Professional travel agencies, whose staff are professionals or professionals-related personnel, can well open up the relationship and channels between professionals and non-professionals, thus establishing an irreplaceable position in the market.

Theme travel agency refers to go deep into niche markets and theme markets, serve these niche markets and theme markets, and win the market through distinctive themes and personalities.

In-depth travel agencies are deeply involved in certain areas, certain routes and certain fields, so that people can get a deeper tourism experience, pay attention to the deep excavation and combination of regional, route and field resources, and let people experience more connotative tourism. More and more travel agencies are doing this.

With the trend of personalized travel service, private travel agencies need to finalize the corresponding itinerary and services for some families and small groups for each different object in private subscription. This kind of refined tourism service is difficult to quantify, which is not concerned by online travel, but it can greatly increase the income of tourism services and break the existing situation of low-quality and low-price competition, but it is a choice for some travel agencies in the future.

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