Directory structure of basic knowledge of tourism

Chapter I Overview of Tourism/2 Section I Nature, Attributes, Characteristics and Classification of Tourism/3 I Nature of Tourism and Tourism/4 II Basic Attributes and Characteristics of Tourism/7 III Types of Tourism/9 Section II Basic Elements of Tourism Activities/9 I Tourists/9 II Tourism Resources/13 13 Section III Tourism Impact/16 I. Tourism Impact on Economy/16 II. Tourism Impact on Social Culture/19 III. Tourism Impact on Ecological Environment/22 Summary of this chapter/25 Review of Thinking Questions/25 Chapter II Tourism Resources/26 Section I Classification of Tourism Resources/27 I. Definition of Tourism Resources/ 27 II. Classification of Tourism Resources/27 III. Characteristics of Tourism Resources/32 II. Tourism Resources Survey/34 I. Meaning of Tourism Resources Survey/35 II. Contents of Tourism Resources Survey/35 III. Methods of Tourism Resources Survey/36 IV. Procedures of Tourism Resources Survey/36 III. Evaluation of Tourism Resources/37 I., Principles of tourism resource evaluation/38 II. Contents of tourism resource evaluation/38 III. Methods of tourism resource evaluation/39 IV. Development and protection of tourism resources/41 I. Concept of tourism resource development/42 II. Principles of tourism resource development/42 III. Protection of tourism resources/43 IV. Protection measures of tourism resources/ 44 Summary of this chapter/46 Review of Thinking Questions/46 Chapter III Tourism Economy/47 Section I Tourism Products/48 I Concept of Tourism Products/48 II Composition of Tourism Products/48 III Development of Tourism Products/5 Section II Tourism Demand and Supply/52 I Tourism Demand/52 II Tourism Supply/ 55 III. Balance of Tourism Demand and Supply/58 III. Tourism Market and Price/6 I. Tourism Market/61 II. Tourism Price/63 IV. Tourism Consumption and Investment/66 II. Tourism Investment/7 Summary of this Chapter/72 Review Questions/72 Chapter IV Tourism Marketing/ 73 Section 1 Tourism Marketing Environment/74 I. Macro Environment of Tourism Marketing/74 II. Micro Environment of Tourism Marketing/75 III. Analysis of Factors Affecting Tourists' Purchasing Behavior/75 Section 2 Tourism Marketing Research/78 I. Definition and Function of Marketing Research/78 II. Types of Marketing Research/79 III. Basic methods of collecting first-hand information/8 Section III Tourism Market Segmentation and Target Market Selection/83 I. Tourism Market Segmentation/73 II. Principles and Standards of Tourism Market Segmentation/83 III. Target Market Selection/84 Section IV Tourism Marketing 4P Strategy/87 I. Product Strategy/87 II. Pricing Strategy/89 III. Tourism promotion strategy/92 IV. Tourism channel strategy/93 Summary of this chapter/95 Review of thinking questions/96 Chapter V Operation and management of tourism enterprises/97 Section 1 Quality management of tourism enterprises/98 I. Concept of quality management of tourism enterprises/98 II. Implementation of quality management of tourism enterprises/11 III. Basic methods of quality management of tourism enterprises/ 13 Section II Management of Business Risks of Tourism Enterprises/14 I. Main Risks Faced by Tourism Enterprises/14 II. Steps of Risk Management of Tourism Enterprises/14 III. Main Measures to Avoid Risks of Tourism Enterprises/16 IV. Crisis Management of Tourism Enterprises/17 Section III Financial Management of Tourism Enterprises/18 I. Cost Management of Tourism Enterprises/ 19 II. Operating income and profit management of tourism enterprises/11 III. Financial statements and financial analysis of tourism enterprises/112 Section IV. Information and network technology management of tourism enterprises/114 I. Overview of information and network technology management of tourism enterprises/114 II. Application system of information and network technology of tourism enterprises/116 III. The influence of the application of information and network technology on tourism enterprises and its development prospect/117 Summary of this chapter/119 Review questions/12 Chapter VI Tourism Human Resource Management/121 Section 1 Recruitment and selection of tourism professionals/122 I. Staff sources and recruitment channels of tourism enterprises/122 II. Implementation of recruitment of tourism enterprises/124 III. Recruitment and Selection of Tourism Enterprises/128 Section II Performance Appraisal of tourism professionals/13 I. Meaning of Performance Appraisal of Tourism Enterprise Employees/13 II. Methods and Implementation of Performance Appraisal of Tourism Enterprise Employees/131 Section III Salary Management of tourism professionals/135 I. Composition of Salary of Tourism Enterprise/135 II. General Steps of Salary Design of Tourism Enterprise/ 136 III. Wages and bonuses of tourism enterprises/138 IV. Welfare treatment of tourism enterprises/141 Section IV. Incentive management in tourism professionals/142 I. Mode of incentive management/143 II. Incentive function of tourism enterprises/143 III. Incentive management measures of tourism enterprises/144 Summary of this chapter/147 Review questions/ Chapter VII Tourism Culture/148 Section I Overview of Tourism Culture/149 I. Culture/149 II. Tourism Culture/15 Section II Characteristics of Tourism Culture/153 I. Particularity of Tourism Culture/155 Section III Introduction of Tourism Culture/156 I. Tourism Landscape Culture/ 157 II. Ancient architectural culture/16 III. Classical garden culture/166 IV. Introduction to other tourism cultures/17 Summary of this chapter/173 Review questions/173 Chapter VIII Tourism psychology/174 Section 1 Tourism consumption psychology/175 I. Needs and motivations of tourism consumption/175 II. Tourism consumption attitude/ 177 Section 2 Tourism Service Psychology/179 I. Hotel Front Office Service Psychology/179 II. Room Service Psychology/18 III. Restaurant Service Psychology/181 IV. Tourism Shopping Service Psychology/182 V. Tourism Traffic Service Psychology/183 VI. Tourist Complaint Psychology/184 Section 3 Tourism Management Psychology/185 I. Interpersonal Communication/ 185 Second, tourism professionals's group psychology/185 Third, tourism professionals's mental health care/186 Fourth, tourism professionals's psychological adjustment method/187 Summary of this chapter/189 Review of thinking questions/189 Chapter 9 Relationship between tourism companies/191 Section 1 Components, characteristics and functions of the relationship between tourism companies/192 First, tourism companies * * * Elements of the relationship/192 II. Characteristics of the relationship between tourism companies/192 III. Functions of the relationship between tourism companies/194 II. Planning of the relationship between tourism companies/196 I. Operating procedures of the relationship planning between tourism companies/197 II. Principles of the relationship planning between tourism companies/199 III. CIS The concept and connotation of CIS/21 II. CIS image strategy of tourism enterprises/21 Section IV. Dealing with the crisis of tourism public relations/27 I. Types of the crisis of tourism public relations/27 II. Basic characteristics of the crisis of tourism public relations/28 III. Principles of dealing with the crisis of tourism public relations/29 IV. Methods and skills of relationship crisis/21 V. Problems that should be paid attention to in dealing with the relationship crisis of tourism industry/214 Summary of this chapter/215 Review questions/215 Appendix 1 the State Council's opinions on accelerating the development of tourism industry/216 Appendix 2 Notice on implementing the State Council's opinions on accelerating the development of tourism industry/221 Appendix 3 Opinions on strengthening the supervision and management of tourism service quality and market order/223 References/223 Contributions.