How do new media operators play with social fission?

1. What is community fission and operation?

What exactly is community? What does it mean? First of all, we can actually see the community as a carrier community, which is a carrier that can carry fans and interact with fans in real time. So what does this mean? For example, it seems that some of our common WeChat groups, Wechat business promotion groups or QQ groups all belong to the category of community, which means that QQ groups can communicate with group members in real time, right? New media operations can make it easy for fans. That's what it means to be in this group, and that's what the community means. (What is the new media operation, and the new media operates WeChat)

Then let's find out why it's good to be a community. Why is it a community? First of all, let's analyze the three blocks of WeChat. The three blocks of WeChat are divided into WeChat official account's personal number, and the community core is composed of these three blocks. First of all, let's talk about why we are a community and what are the benefits. First of all, let's analyze the other two categories. First of all, let's talk about WeChat official account. Hongzhou is a one-to-many connection. Why is it called one-to-many? That is to say, WeChat official account, which belongs to the manager, belongs to the communication between the manager and its fans, and the manager is a manager. Then, for many fans, we call it a one-to-many file. Why are there shortcomings in work and what are the shortcomings of poor workmanship? It is that he can't communicate with fans in real time, and the operating cost ratio is high. To be big, it is also difficult, because a good WeChat official account is really expensive, requires a lot of thought, and it is also difficult, that is, the content you provide is better than yours, and other peers are right, so that you can afford it, and fans are sticky to your work, so this difficulty is still relatively large. Then let's talk about the personal number again, and then it's actually a one-to-one connection. What is a one-to-one connection? It seems that you are my WeChat friend, then there is this connection between us, that is, I am one-on-one with you, because WeChat friends are all acquaintances, and they are one-on-one with acquaintances or friends. What are the disadvantages of being a personal number? The disadvantage is to cultivate trust. It takes him a long time to pave the way. How can I put it? I just want to say that a stranger adds your WeChat, so you may be in a slightly strange state. You want to cultivate yours and cultivate your emotions.

if the transaction reaches a realization process, it will generally take a long time, and then it will be more difficult to pave the way for trust, which is still a bit difficult for beginners. Then let's talk about what are the benefits of being a community, and why being a community belongs to a community is the most connection, that is, in a carrier, we can communicate with many and all group members, and we can communicate with each other in this carrier, so this is called. First of all, setting up a group is a good fish pond, and its operating cost is relatively low. What is a good fish pond? That is to say, many new members join this group and face it. After we let this community operate it well, users will naturally settle in your fish pond, and users will be equivalent to fish. We will continue to build a fish pond to raise them. This is a good fish pond. Then the operating cost is relatively low, because we have many community types, right? Then, when you operate, different community types have different operating methods. Of course, the operating cost of community is still relatively low, which is relatively easy and simple, and you have this carrier here, and fans can keep coming in. It settles in this fish pond, which can provide us with its follow-up value continuously, and the back-end value is relatively large. So this is one of the benefits of the community, so this is why we should do this piece of the community, because it is simpler than the other two pieces of WeChat, and then the operating cost is lower, and then it is easier for novices to get on the road. Let's talk about how to play, how to operate and how to play this community after understanding the benefits of the community.

Second, what is group fission and how to split it:

What I'm going to share with you today is the gameplay of a community, so how does it work over there? First, let's take a look. For example, I have four pictures on it. Do we want others to see them here? These are all pictures that people often see in your group in the circle of friends. That is to say, if I join a certain seven-day crash PPT class, yoga class, fitness class and community, he will send a poster. This is a poster that goes there. This is a game that we often see. So how do you play this? But when I explain this operation to you, I still want to tell you what the principle of group fission is. First of all, let's take a look at two paragraphs on it, that is to say, you often see that a friend sends it to you or someone sends it to a circle of friends, and my friend will send something to grab a red envelope, shake the dice to grab a red envelope, and talk about giving you two dollars for one dollar, and so on, as well as what clothes to send to Nike shoes and so on. These are some common Wechat business drainage methods. But ... But we often see this circle of friends, so I won't be interested myself, because I am in this line of work, and then I know if its routine is right, then of course I won't be interested in it. Then if you say that some people are not engaged in this line, if they are girls, and they see that this lipstick is free and free, then it is naturally willing to get this thing, right? So this explains why a thing is wanted by someone, that is, because it was designed by him, and it is designed to get rid of some people or send lipstick. Its purpose is to get rid of men, of course, it does not exclude a small number of people. He wants to get a lipstick, a girlfriend to give his wife, etc. It is only a small part, and most of it is aimed at this female friend, that is, to attract female users, right? This is the crowd it wants to get, its fans, so I need everyone before operating the group. Understand the positioning of group fission. We see that we have to make a positioning first. See? First of all, it is the crowd, your products and your industry. We are sitting. We have to do a good job in operation training. Before we change, we have to make a good orientation. Although the crowd still needs female powder or milk powder or rice powder, right? The second thing you should consider is your product, and what kind of products does a woman like? Women are nothing more than yoga cooking, and baby food supplements and beauty fashions that Bao Ma is tired of, right? This is what women love. Shall we describe him? There is also a man who likes fitness, outdoor travel, and so on, as well as picking up girls. They are all men, right? There is also an industry community. What kind of community do you want to operate? You just need to combine people and products to choose your industry. Suppose you do yoga. Then you are sure that my crowd is female powder, then the product has already gone to yoga, so we call this thing yoga community, right? This should be very simple, and everyone can understand it. When we understand these three things and make these three orientations, and confirm the direction and orientation, we can start the operation now.

Third, fission preparation:

Before the group fission, we still have to make preparations, first of all, our public account, as well as your poster copy design, as well as the maintenance of a group establishment and the establishment of a group regulation. Let's first understand what role the subscription number plays in the group, what position it is in this group fission, the role of its subscription number, and the precautions for it to be a subscription number. We look at this picture, and we see a picture, that is, these two pictures belong to a subscription number I put in. An interface, first of all, did a subscriber see the menu bar he walked down, which said "taking courses". After clicking on it, it was the first day. At 5 o'clock the next day, it released a course for more than ten days. Did you see it? Then we clicked on it and went in, which was ours. If we saw it, we would do fitness. We could see what it said, how to burn fat efficiently and shape thin belly. This is a typical fitness. From these two pictures, we can see that the subscription number is actually a specialty of publishing professional content-related content to create professionalism. For example, we only do fitness for fitness, so we will push him some fitness expertise to shape our authority and our professionalism. You can't say that you do yoga, and then you send beauty. Fashion and so on, right? You can't get away from this theme, but it's OK to mix the fashion you mixed in fashion with yoga, but you can't deviate from the theme. Oh, ok, this is the content of the subscription number. Then, in fact, the most important function of the subscription number is still one.

What does it mean to open the group entrance and open the gap? It is how others enter your community through your WeChat official account. This is a question. How can it enter this community after paying attention to your WeChat official account? Therefore, we should do some articles on our work, and how to open the entrance of this group, so that WeChat official account, who is concerned about you by others, can naturally join your community. First of all, we need to do a permanent temporary link article in WeChat official account. I will share with you how to do this article now, that is, you are backstage in WeChat official account, click on the graphic material and add the graphic document. Come and edit an article you edited, then save it, and then send how to send it. It's not mass-sending. It's sent to a single user. You can choose a window where you can chat with your fans. If you choose to push it to one of them, you can push it to you, give yourself a micro-signal, and send it to him in groups. Then you can search for this article on your mobile phone, right? However, opening it is actually a temporary link, because it has not been sent out in groups and published. It is a temporary link. You can copy it and link it down, and then generate a QR code from this link. Then I can see whether this article is right or not after I directly identify it. Then how to make a fuss about the content of the article is to put your group QR code, and you and your community group owner's personal number QR code to open the entrance. So why do this? Put it. The group is nothing more than that after someone clicks into this article, he can identify the QR code of the area and directly enter the group, right? This is a second one, that is to say, when each WeChat group is full of 1 people, the people behind it can't join the group if they want to identify it, because once they buy 1 people, they need to go to the group members to invite this person to join the group before they can enter the group, so that's why we put the QR code of the group owner's personal number because it can add the group owner after the group is full of 1 people, and then the group owner can pull it into the group, which is how we know. Then, if we just permanently link the article on snacks, we can also use a webpage. We can make a webpage, which means that we can use a webpage, and then directly put the article we just made on this webpage, and then use the webpage as a link to generate a QR code. Just go to WeChat official account, so why do you want to make a webpage? It doesn't need a webpage, and it won't worry about being blocked, because if your WeChat official account has some induced sharing and so on, it will be blocked again, but if you use a webpage, it's just your domain name at most, but it doesn't matter, my domain name can still be used in another webpage, right? Then you can also use the group QR code just mentioned and your personal QR code, which can be done by living code technology. How Real Madrid does it and recommend a platform here to everyone. Ma Yun is the cloud of code clouds. Everyone can do your work in this background. Yes, it also automatically switches your group QR code and your chips. If you buy 9 people, it can automatically switch, or you can find technology development to help you develop this webpage. This is a very simple thing. The main worry is that you don't know how to operate it. This is the subscription number.

Fourth, how to stick to customers:

Let's take a look at what symbol the service number plays in group fission. We need to see the following screenshot. You can see that this is just a few pictures. If you see the first picture, this is a screenshot of my service. Also, sign in immediately at the lower left corner and a generated poster at the lower right corner. First of all, please go to the lower right immediately and a production poster. This is it, everyone. The second one, I click to generate a poster, which is to form my own fitness poster. How can it remind me of the class? It will remind me to circle it. Then, one of the two functions of this function is the sign-in function, and the other poster function is a main purpose of our symbol. The main function is to provide a sign-in poster by punching in. Why do you want to do these two functions?

In fact, we do these two functions in order to stick to users, make users have habits and dependence, keep their physique and greatly improve our retention rate. Why do we do this? Everyone must be clear about this logic. I'm not talking about this function. I'm talking about why we have to operate the service number and why we have to operate these small details. Everyone knows this logic. I just want to make us users get used to it. To improve my retention rate, fans' advisory members will not be lost very quickly. Another thing is that it makes these posters. Naturally, everyone has a characteristic, that is, a show-off. Then, when I sign up for the 4th day, 3th day, 5th day and so on for a long time, I will naturally take the initiative to push this poster to my circle of friends and so on. I will take the initiative to push this thing, not that it is a user, but that I will help myself to push something to help me split. Instead of me forcing him to go, you must send a circle of friends every day when you hear this. These two meanings are different. One is that I induced it, and the other is its own fission. Of course, the effect of independent fission is also better, which means that the user actively helps me to pull people, rather than saying that I forced him. So the most important logic is that I set these two functions to make it dependent, make it dependent, and then make it fission and survive. Everyone must remember this logic. Every link I do has a logic and a connotation in it. It's not just that I just designed this thing, what kind of superficial thing it has a deeper meaning, and then how are these two functions realized? We are looking for that technical team to help us develop these two functions.