What knowledge points are used to explain consumers' tourism consumption process by using tourism consumer behavior theory?

the knowledge points used by consumers in the process of tourism consumption are as follows.

1. consumer decision-making process: consumer decision-making process refers to a series of stages that consumers go through when purchasing products or services, including demand identification, information search, evaluation and comparison, decision-making and purchase, use and evaluation. In tourism consumption, the same is true of consumers' decision-making process, which requires a comprehensive understanding and evaluation of tourism products and services so as to make the final purchase decision.

2. Consumer demand and satisfaction: Consumer demand and satisfaction refers to consumers' demands and expectations for tourism products and services in the process of tourism consumption, and they can meet these demands by purchasing and using tourism products and services. The market demand of tourism industry is very important, so it is necessary to provide corresponding tourism products and services according to the needs and expectations of different consumer groups, so as to meet the needs of consumers.

3. Consumer's behavior intention and motivation: Consumer's behavior intention and motivation refer to consumer's behavior tendency and motivation in the process of tourism consumption, including attitude, emotion and behavior intention towards tourism products and services. Consumers' behavior intention and motivation have an important influence on the sales and marketing strategies of tourism products and services.

4. market segmentation and positioning: market segmentation and positioning refers to the segmentation and positioning of different consumer groups in the tourism market in order to better meet the needs and expectations of consumers. Market segmentation and positioning need to provide corresponding tourism products and services according to the characteristics and needs of different consumer groups, so as to maximize marketing.