How to upgrade farmhouses into boutique B&Bs in rural tourism?

In the past two years, B&Bs and boutique inns have been recognized and respected by more and more people. More and more B&Bs have become travel destinations, and everyone’s love for B&Bs has slowly grown. So how can farmhouses in rural tourism be upgraded to boutique B&Bs? You can do this!

The first step: improve appearance, because appearance is justice

Indoor and outdoor landscape design is based on the user’s external needs: the product highlights its own characteristics and removes the “foreign but not local” "The style uses local materials, adds a sense of design, is natural and simple, down-to-earth, eliminates complexity and seeks simplicity, and creates a good design at the minimum cost. Wood, bamboo, stone, tiles and other materials are used as main elements to add creative experience areas, micro-landscapes, sketches, etc. That is casual, that is natural. Or waste utilization. In a small but beautiful B&B, details determine success or failure. Achieving the integration of the natural environment is to the greatest extent. Use accurate positioning to turn disadvantages into advantages. Pay attention to details and pay attention to details!

Second step: Improve word-of-mouth, which expands the communication radius

Service is the internal demand of users. While improving appearance, it also creates a sense of comfort for users. Service personnel, in addition to basic Training, management, reception, cooking, but also services that go deeper into users' hearts and provide timely and considerate services. Treat customers as friends and relatives, and treat every customer sincerely. At present, spreading through the circle of friends is the best way to build reputation.

Step 3: Improve quality, good content can retain customers

Improve hardware, improve functionality, and develop relatively matching functional facilities for consumer groups. Make good content and products, such as parent-child, couple, group gathering and other supporting facilities. The catering is minimalist and delicious, and the product features are carefully explored. Non-standard products achieve customer experience and add comfort to the user experience. During the experience process, customers are made smooth and happy, and the increase in usage rate increases the return rate.

Step 4: Improve the style, which determines the level of consumers

Due to emotions, the differentiation of B&Bs is more personal IP than farmhouses. Introduced by the B&B host’s lifestyle. What kind of B&B is the same as the host? The B&B host’s life philosophy elements are directly integrated into the B&B signboard.

Step 5: Improve your marketing strategy and let more people know about it

Focus on brand promotion and a beautiful story to make your product a "big tonic" for the soul. Achieve a combination of virtual and real. Sustainable AP activities. Conduct targeted activities from time to time, build a good community, and build a platform. Brand Promotion. During peak seasons and holidays, make clever use of packages and activities to analyze and cultivate existing weekday customers. Promotion during the peak tourist season cannot be ignored just because it is full. Take advantage of the momentum to expand marketing and overflow customer sources. There will always be time for non-holiday customers and we will focus on cultivating customers.

The editor said: The above content has been edited and compiled by the author Fang Fang. Please indicate the source when reprinting or quoting.