World cruise development trends in the next few years

Analysis of the current development status of the cruise tourism industry to achieve overall stable and orderly development

2017 will be a bumper year for global cruise tourism: a large number of cruise ships will carry passengers into the sea, with an annual revenue of up to 6.8 billion US dollars. The total amount will be fully invested in new production and services. At the same time, global cruise companies plan to launch 26 ocean cruises, river cruises and specialty cruise ships in 2017, including two cruise ships that will soon cruise in China. We believe that the industry may experience extraordinary performance next year. In order to implement the requirements of the Municipal Party Committee on improving Shanghai’s urban energy level and core competitiveness in a global and future-oriented manner, and to better serve national strategies such as the “One Belt, One Road” initiative, the construction of the Yangtze River Economic Belt, and the integration of the Yangtze River Delta, we have made every effort to launch the “Four Major brand".

The global cruise industry is growing steadily and has a strong economic driving effect

According to the "Cruise Tourism Industry Development Prospects Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, in 2015 In 2018, 23.2 million passengers chose cruise travel, and the industry's revenue reached US$38.59 billion, a year-on-year increase of 5.9%. The growth rate has slowed down to a certain extent (the revenue CAGR in the past ten years has been 8.0%), but compared with global tourism The industry's scale growth rate of 3.6% is still leading, reflecting the prosperous state of the industry. And cruise tourism has very strong employment and economic benefits (from on-board and shore services, catering, entertainment, shopping demand). According to estimates from the Cruise Lines International Association, the global cruise industry provided 939,000 job opportunities in 2015 and brought in 119.9 billion The overall economic benefit of the dollar.

The cruise tourism industry has achieved stable and orderly development

Since last year, the experimental zone has worked hard to create a good policy environment, improve cruise port facilities, and improve management and service levels, and the cruise tourism industry has achieved stable and orderly development. develop. In 2017, Shanghai Cruise Port received 512 cruise ships, accounting for 43.3% of the country's total; it received nearly 3 million passengers, accounting for 60% of the country's total, and continues to remain "first in Asia and fourth in the world" "Leading level. As of the end of June 2018, Shanghai Port had received 177 international cruise ships, and the cruise passenger throughput reached 1.1058 million, basically achieving the expected goal.

Analysis of development trends of the cruise tourism industry

Accelerate the gathering of industrial elements and extend the cruise industry chain

Upstream promotes Pudong to focus on developing cruise manufacturing and achieve new breakthroughs in the cruise industry; The midstream promotes the construction of the Shanghai International Cruise Service Trade Demonstration Base and expands the industrial headquarters economy; the downstream focuses on building a cruise service brand and continuously stimulates the cruise driving effect. Encourage each district to rationally deploy and develop differentiated cruise upstream and downstream industries such as ship manufacturing, port services, logistics support, transportation, sightseeing, catering and shopping, and accelerate the construction of a collaborative innovation base leading the Yangtze River Delta cruise industry chain.

Comprehensively improve cruise port management and service levels

Further strict management measures, optimize service processes, and focus on promoting the Shanghai cruise ticket pilot, the construction of the Shanghai cruise port integrity system, and the Yangtze River Estuary Cruise Works include the construction of a meteorological observation data sharing platform, the construction of an intelligent cruise meteorological forecast and early warning guarantee system, and the promotion of the creation of a characteristic demonstration zone for cruise tourism service trade.

Stimulate market demand and promote the construction of an international cruise consumer goods gathering center

Promote the development of cruise industry brands, strive to create a municipal-level well-known brand demonstration area, cultivate cruise service and festival brands, and hold the "2018

Seatrade Asia Pacific Cruise Conference", Shanghai Cruise Tourism Festival and other activities. Relying on the construction of the Maritime Silk Road, we will accelerate the further extension of Shanghai's cruise routes to the north and south to enrich cruise tourism products. The fourth is to improve the cruise industry policy system and break through development bottlenecks from top to bottom.

Strengthen the docking and linkage with the Shanghai Free Trade Zone to provide a policy innovation carrier for the development of related industries such as cruise ship supply, maintenance and manufacturing, financial leasing, cross-border e-commerce, and bonded display transactions. Further improve the cruise industry development policy system, achieve breakthroughs in regulating market development, enrich cruise routes, enhance tourism experience, cultivate local cruises, reduce corporate operating tax burdens, etc., and continuously optimize the business environment.

Cruise tourism is supported by policy dividends

The country continues to introduce favorable policies to increase support for cruise ships. Guiding opinions on accelerating the development of cruise tourism in Shanghai were reviewed and approved, and Shanghai will be built into a world-class cruise center with global competitiveness. The number of cruise home port receptions ranks among the top cruise ports in the world. The economic contribution of cruise tourism will be significantly increased. International cruises Development goals such as a significant increase in the proportion of tourists cover aspects such as promoting the cultivation of the cruise tourism market, creating world-class cruise tourism products, establishing a good cruise tourism market order, and enhancing the socio-economic contribution of cruise tourism.

At the same time, it is clear that cruise visa facilitation, customs clearance convenience, multi-port calls, non-destination tours, supply of tickets and ships, purchase tax subsidies, international cruise registration, cruise comprehensive bonded zone, route approval, etc. On the other hand, we should actively strive for innovation in cruise development policies.