Traditional Culture Encyclopedia - Travel guide - How to manage travel agencies

How to manage travel agencies

Question 1: How to manage and run a travel agency well? If you have enough money and want to have leisure time, you can hire a professional broker with a high salary. The introduction of travel agencies is relatively low, the complexity is not too high, and they can also manage themselves. If they want to manage themselves well, they must first have enough knowledge and understanding of the travel agency industry, second, they must have leadership style, learn how to recognize people and recruit talents, and third, they must understand what tourists need, what kind of routes or ways are more attractive to tourists, and people are willing to pay; Finally, you should be persistent, patient and resilient. Wish you success!

Question 2: How to manage travel agencies? 20 points 1, hire experienced professionals to manage.

2. Go to other travel agencies as a tour guide and get familiar with the external operation of travel agencies.

3. You can learn a lot of business knowledge and industry information from your peers by attending more travel fairs.

4. If you are in a tourist city, you should establish cooperative relations with local hotels, guest houses, restaurants, resorts, tourist convoys and scenic spots. As needed.

If you are not in a tourist city, you need to contact local schools, enterprises and institutions to make a market and attract tourists.

6, design a few (not too many) characteristic lines, personally step on the lines to create quality.

7. Advertise in local mainstream newspapers.

8. Maintain good relations with colleagues in the same city and jointly form a "holiday" brand.

9. Establish cooperative relations with travel agencies in neighboring cities and exchange customers with each other.

10. Establish cooperative relations with railway stations and ticketing centers to ensure transportation capacity.

Question 3: What kind of ability should a travel agency manager have? Nine basic skills that travel agency managers should master:

I. Understand the general situation of the industry

(A) the role of understanding the industry profile

Sun Tzu said, "Know yourself and your enemy, and you will win every battle." This famous saying comes from the third chapter of Sun Tzu's Art of War, which was originally intended to be a metaphor for the warring parties in ancient times. No matter which side, we must first understand ourselves and each other and be good at strategy before we can defeat each other. According to our current jargon, managers of travel agencies must know the general situation of their own enterprises and master the general situation of the same industry through various information channels if they want to run their own enterprises well and survive and develop in the competition of the same industry.

(two) the main channels to obtain the general situation and dynamics of the whole industry.

The main channels for managers of travel agencies to obtain the general situation and trends of the whole industry are as follows: First, the Internet-which can be obtained by browsing China Travel Network, local travel networks and self-built websites of travel agencies. Second, newspapers and magazines-you can get them by reading China Tourism News and the travel edition of local newspapers and periodicals. The third is radio and television, which can be obtained by watching and listening to national and local TV stations and radio stations. Fourth, academic reports can be obtained by inviting experts and scholars to make academic reports on the subject.

Second, learn from successful practices.

Successful practices for us to learn from:

(A) learn from successful business models

1, China International Travel Service Mode: Travel Agency+Exhibition+Performing Arts+Duty Free+Tourism College+E-commerce.

2. Hong Kong CTS mode: travel agency+hotel+scenic spot+e-commerce.

3.CYTS mode: travel agency+real estate+high technology+e-commerce.

4. Shanghai Spring and Autumn Model: Travel Agency+Airlines+E-commerce.

5. Shenzhen Baozhong mode: travel agency+brand chain+e-commerce.

6. Fujian CTS mode: travel agency+hotel+car tour+scenic spot+e-commerce.

7. Xiamen Jianfa mode: travel agency+hotel+exhibition+e-commerce.

(B) the establishment of a vertical division of labor management system

Travel agencies must completely change the flat division management system that has restricted the development of the industry for a long time, and establish a vertical division management system that is suitable for the wholesale and retail system of travel agencies. According to the general rules, in the organizational management structure of travel agencies, the parent company implements professional vertical management for its wholly-owned or holding subsidiaries and branches.

(C) establish the proper position of enterprises in the wholesale and retail system

Managers of travel agencies must set out from the scale and reality of their own enterprises, establish their proper position in the wholesale and retail system, and choose to play their own "roles";

1. Large travel agencies play the role of "wholesalers". Implementing the group operation of large travel agencies and becoming a regional wholesaler with scale strength, the basic business highlights three aspects: first, product development and market development; Second, large-scale * * * groups and tourist reception; The third is to entrust a small travel agency to act as an agent for the retail business of tourism products.

2. Medium-sized travel agencies play the role of "dealers". Professional management of medium-sized travel agencies, the products they operate should be aimed at certain market segments, and professional products should be developed in depth to form characteristic products and services.

3. The small travel agency plays the role of "agent". Small travel agencies act as agents for the wholesale business of tourism products of big travel agencies, and at the same time, they should strengthen the horizontal alliance with the same industry, strive for the advantages of bulk purchasing, enhance the bargaining power with suppliers, and increase coverage and profit space.

(D) Take the development path of "joint operation and group procurement"

Establish a regional travel agency consortium, and jointly operate chartered flight group tour and special train reservation (box and seat reservation) business according to the joint-stock management mode. * * * To jointly operate a certain tourist route with Development, we should adopt the methods of "joint self-service reservation", "joint purchase of scenic spots tickets" and "joint unified agency", that is, reduce the reception cost by means of group procurement, improve the market competitiveness of product sales, and strive for consistency.

(five) to do a good job in the annual work summary and the financial budget and work plan of the enterprise for the new year.

Strive to realize the rational use of enterprise funds (assets) and the reasonable arrangement of annual work plan, give full play to the rational allocation of funds (assets) and human resources, and strive to achieve the ideal annual operating benefit of organically combining long-term development goals with annual management goals.

Ten key words for successful practice of travel agency enterprises: industrial chain, e-commerce, vertical management, wholesalers, distributors, retailers, joint operation, group procurement, budget and planning.

Third, determine the target market.

Travel agency business managers must organize relevant personnel to conduct in-depth and detailed market research. & gt

Question 4: How to open a travel agency If you are making a preliminary plan for your travel agency plan, if you are dreaming of opening a travel agency yourself, then you must first understand how to run and manage your own travel agency. So what exactly should we do? What else do you need? Registered capital and quality deposit: 65,438+0. The registered capital of an international travel agency shall not be less than10.5 million yuan, and the registered capital shall be increased by 750,000 yuan for each additional branch; To set up a domestic travel agency, the registered capital shall not be less than RMB 300,000, and each branch shall increase the registered capital by RMB 654.38+RMB 500,000. 2. An international travel agency engaged in inbound tourism business and domestic tourism business shall pay a quality deposit of 600,000 yuan when applying for establishment; With the approval of the National Tourism Administration, international travel agencies engaged in inbound tourism, outbound tourism and domestic tourism should pay a quality guarantee of 6,543,800 yuan in addition to 600,000 yuan; For each branch of an international travel agency, an additional quality guarantee of RMB 300,000 is paid; To apply for the establishment of a domestic travel agency, a quality deposit of RMB 654.38+10,000 shall be paid to the Tourism Administration Department; Domestic travel agencies pay an additional 50,000 yuan quality deposit for each branch they set up. Location of travel agency: 1. Travel agencies should be located in busy business districts to attract passers-by. 2. The travel agency business hall should have enough parking lots for the convenience of the public; 3. Try to avoid choosing areas with many travel agencies and reduce the competitive pressure; 4. Travel agencies should choose areas where middle-income families are quite concentrated and there are large enterprises nearby to attract people to participate in tourism; The ground floor of the travel agency's business premises is better and more convenient for customers. Articles of association of travel agencies: The articles of association of ordinary travel agencies shall include the following seven items: 1, the business scope of travel agencies, the establishment and operation mode of travel agencies; 2, the economic nature of the travel agency, the amount of registered capital and its sources; 3, the organization of the travel agency and its authority; 4, the legal representative of the procedure and authority; 5. Profit distribution form of financial management system; 6. Labor and employment system; 7. Procedures for amendment and termination of the Articles of Association. In addition to the above contents, the articles of association of the joint-stock travel agency shall also include: 1, the registered capital of the travel agency, the total number of shares and the amount per share; 2. Names of shareholders, number of shares subscribed, rights and obligations; 3. Composition, authority, term of office and rules of procedure of the board of directors; 4. Profit distribution mode; 5. Reasons for the dissolution of travel agencies and liquidation methods; 6. Notification and announcement methods. Planning and decision-making of travel agencies: 1. Operating budget: (strategic planning) The contents of the operating budget include: annual management and plans for developing production and service markets. Every year, all major business plans, business indicators and profits, software developer training, marketing direction, business development content, etc. The business expenses of travel agencies are included in the annual business budget of travel agencies. Travel agency management should have a long-term planning goal. First of all, make a three-year rolling budget for travel agencies, and then make an analysis and forecast of the specific financial operation budget of travel agencies in the coming year on the basis of medium and long-term planning. Generally speaking, the budget is made in August every year. Mainly based on the following sources: (1) the actual completion of the travel agency's budget implementation last year; (2) Marketing Department's forecast and analysis of the market in the coming year; Touch 3) Operation management during June-July this year; (4) *** percentage of inflation. 2. Work plan (detailed rules for implementation) 1. The annual work plan is divided into three categories: the first type of quality management plan (training work plan, equipment and facilities plan, safety management plan, health management plan, service quality management plan …) the second type of business work plan (marketing work plan, large-scale promotion activities to be carried out by travel agencies during the year, promotion activities plan, diversified business plan …) the third ...

Question 5: How to start a travel agency? To apply for the establishment of an international travel agency, an application shall be submitted to the tourism authorities of the provinces, autonomous regions and municipalities directly under the Central Government where it is located;

To apply for the establishment of a domestic travel agency, an application for approval shall be submitted to the local tourism authorities of the province, autonomous region or municipality directly under the Central Government.

Processing basis

Regulations on the administration of travel agencies

Bidding conditions

1. It has a fixed business place;

2. It has necessary business facilities;

Three, have been trained and hold the qualification certificate issued by the administrative department of the people's brigade of provinces, autonomous regions and municipalities directly under the central government;

4. Having corresponding registered capital;

(a) the registered capital of the international travel agency is not less than 654.38 yuan+500,000 yuan;

(two) domestic travel agencies, the registered capital of not less than 300 thousand yuan.

Five, there is a certain quality margin;

(a) an international travel agency engaged in inbound tourism business, paying 600,000 yuan; Engaged in outbound tourism business, pay 6,543,800 yuan;

(two) domestic travel agencies, pay 6.5438 million yuan.

The quality deposit and the interest generated during the period when the travel administrative department is responsible for the management belong to the travel agency; According to the relevant provisions of the state, the administrative department of the brigade can extract a certain proportion of management fees from the interest.

Question 6: There are too many links for travel agencies to manage travel agencies, and each link is not strict with the service schedule. In addition, the management of travel agencies still has the problem of personnel communication delay. In order to avoid such problems, it is necessary to strengthen management, especially the seriousness of employees. Let every employee monitor and check the quality of the team from six aspects: food, housing, transportation, shopping and entertainment, and strive to be without omissions and mistakes. In addition, travel agencies should cultivate employees' sense of responsibility and professionalism. In this case, the staff did not check the flight changes, and the tour guide did not pay attention to the questions raised by the bellboy, which was the dereliction of duty of the tour guide.

Question 7: What do you need to do to start a travel agency? The establishment of a travel agency shall meet the following conditions:

1. To apply for the establishment of a travel agency engaged in domestic tourism business and inbound tourism business, the following conditions shall be met:

(1) Having a fixed business place, that is, a business place owned or leased by the applicant, with a lease term of not less than one year;

(2) Having necessary business facilities, that is, two or more linear fixed telephones, fax machines, photocopiers, and computers with networking conditions with tourism administrative departments and other tourism operators;

(3) Its registered capital is not less than 300,000 yuan.

2. The registered capital of a travel agency shall meet the following requirements:

(a) the registered capital of the international travel agency is not less than 654.38 yuan+500,000 yuan;

(two) domestic travel agencies, (300 thousand yuan registered capital) and quality guarantee (200 thousand yuan in cash).

3. To apply for the establishment of a travel agency, a quality deposit shall be paid to the administrative department of the travel agency in accordance with the following standards:

(a) an international travel agency engaged in inbound tourism business, paying 600,000 yuan; Engaged in outbound tourism business, pay 6.5438+0.2 million yuan.

(two) domestic travel agencies, pay 200 thousand yuan.

The quality deposit and the interest generated during the period when the travel administrative department is responsible for the management belong to the travel agency; According to the relevant provisions of the state, the administrative department of the brigade can extract a certain proportion of management fees from the interest.

4. To apply for the establishment of an international travel agency, an application shall be submitted to the tourism authorities of the local people's governments of provinces, autonomous regions and municipalities directly under the Central Government; Provinces, autonomous regions and municipalities directly under the central government, the people's * * * management of tourism department for examination and approval, reported to the the State Council brigade * * * management department for examination and approval. To apply for the establishment of a domestic travel agency, an application for approval shall be submitted to the local tourism authorities of the province, autonomous region or municipality directly under the Central Government.

5. To apply for the establishment of a travel agency, the following documents shall be submitted:

(1) An application for establishment;

(2) A feasibility study report on the establishment of a travel agency;

(3) Articles of association of the travel agency;

(4) Resumes of the manager and deputy manager of the travel agency and qualification certificates specified in Item (3) of Article 6 of these Regulations;

(5) The capital credit certificate issued by the bank where the account is opened, and the capital verification report issued by the certified public accountant and his accounting firm or audit firm;

(6) Proof of business place;

(seven) proof of operating equipment.

Question 8: How to systematically manage travel agencies should be aimed at some joint travel agencies.

For example, internal procurement channels can be in the form of collective procurement and internal distribution.

Operate the relationship between different travel agencies through the division of authority of the system.

We are currently serving a travel agency alliance with more than 10 stores, which can solve your problem.

You can search the travel manager-travel agency management system.

Question 9: How to run a travel agency to make money and take the tour at a low price, and then "sell" the tour to a local travel agency.

Then the local travel society packed the "ground connection" and accompanied it all the way.

Then even in the process of traveling, members can be forced or semi-forced to shop!

You can go to at most 3 shopping spots a day!

Let me give you an example: Wutai Mountain and Tuantuan! Will take the group to a shopping store: group members buy a lotus lantern 100 yuan)

(This kind of lotus lamp is a 3-5 yuan one on Taobao, and the wholesale price is lower! )

(Then "ground connection" should be settled with the shopping store in different ways! )

In some scenic spots, such as parks and scenic spots. , where the tour group enters)

("Ground Connection" will go to the scenic spot to get tickets, not one for each member! This kind of ticket is a discount negotiated with parks or scenic spots)

But this discount is not valid for members, who have to buy it at full price-that's why the off-season tour is very expensive. )

(In fact, it does not include tickets for scenic spots. And the way to sign these bills without giving tickets is the act of scouring taxes! )

(Only in this way can those black "land agencies" share the profits brought by these "heads" who have not paid taxes with parks or scenic spots)

(This kind of "ground-based" tour guide can earn tens of thousands or tens of thousands a month! )

Then the "ground connection" will be divided into ...

Finally, people who travel with a group think that finding a low-cost travel society saves money, but in fact it costs more!

In particular, black travel agencies and black tour guides in Hainan will force you to pay thousands of dollars when you arrive in Hainan, otherwise you don't want to go anywhere.

The same is true in Yunnan, where there are travel agencies all over the street.

Question 10: How to run a travel agency well? Personal opinion: 1 Understand what food, housing, transportation, shopping and entertainment are like in this industry, and how to combine travel * * * industry is an experienced industry. There are resource suppliers, scenic spots, air tickets, motorcades, hotel sales channels and so on. It is also indispensable. There are teams to plan and adjust financial services, tour guides and even business development. According to business needs, they should be fully equipped. They should understand that management and operation planning, production line design, product packaging, marketing, promotion, personnel management and financial management are no different from starting a company. 5. One strategy is to pay attention to market trends, especially now that OTA is developing rapidly, which will impact and change the traditional way of thinking and operation. 6. For example,