Traditional Culture Encyclopedia - Travel guide - I want to take an examination of Liaodong College this year, but I don't know how many points. I want to apply for tourism major, and I don't know if I can solve it.
I want to take an examination of Liaodong College this year, but I don't know how many points. I want to apply for tourism major, and I don't know if I can solve it.
Designated reference material
1. Tourism, by Li Tianyuan, Higher Education Press.
2. Tourism Economics, edited by Lin Nanzhi and Tao, Nankai University Press.
3. Tourism Service Management, edited by Huang Jing, Nankai University Press.
Liaodong University "Tourism Management" major 20 15 undergraduate professional comprehensive course examination outline.
First, the professional comprehensive course examination subjects and assigned points
Travel 70 points
Tourism economy 70 points
Service management 60 points
Second, the proposition requirements
1. The examination questions of this course cover all chapters, and the key chapters are appropriately highlighted, which reflects the content and focus of this course.
2. The difficulty of the test questions is divided into four grades: easy, easy, difficult and difficult. Generally, the scores of different difficulty levels are: easy to occupy 20%, easy to occupy 30%, difficult to occupy 30% and difficult to occupy 20%.
3. The test papers used in this course include: fill-in-the-blank questions, multiple-choice questions, noun explanation questions, short-answer questions, analysis and calculation questions, and discussion questions (case questions).
Third, the examination outline
tourism science
The first chapter is the historical evolution of tourism development.
First, the purpose and requirements of learning
Through the study of this chapter, we can understand the development process of tourism activities and grasp the reasons for the rapid development of modern tourism and tourism.
Second, the course content and assessment points
Section 1/kloc-the development of tourism activities before 0/9th century
Understand the development process of tourism activities
Section 2 The Beginning of Modern Tourism and Tourism
Understand the influence of industrial revolution on the development of modern tourism and the contribution of master Thomas Kuoko to tourism.
Section III Reasons for the Rapid Development of Modern Tourism Grasp the reasons for the rapid development of post-war tourism.
Chapter II Basic Understanding of Tourism Activities
First, the purpose and requirements of learning
Through the study of this chapter, we can grasp the concept of tourism and the nature of tourism activities and understand the types of tourism activities.
Second, the course content and assessment points
Section 1 The concept of tourism
Understand the definition of "Esther" and master the definition of tourism.
Section 2 Types of Tourism Activities
Understand the classification standards and types of domestic tourism and international tourism, and master the differences between international tourism and domestic tourism.
Section 3 Nature of Tourism Activities
Understand the performance of tourism phenomenon and master the essence of tourism activities.
Section 4 Characteristics of Tourism Activities
Grasp the universality, persistence, regional concentration and seasonal characteristics of tourism activities.
Chapter III Subject of Tourism Activities
First, the purpose and requirements of learning
Through the study of this chapter, we can understand the concept and definition of tourism and the types of tourists. Grasp the objective conditions of tourism activities and the factors affecting tourism motivation.
Second, the course content and assessment points
Section 1 The concept and definition of tourists
Understand the definition of tourists by international tourism organizations and master the definitions of international tourists and domestic tourists in China.
Section II Objective Conditions for Realizing Tourism
Grasp the decisive factors to realize tourism activities.
Section III Subjective Conditions for Realizing Tourism Activities
Master the factors that affect tourism motivation.
Section 4 Types of Tourists
Master the characteristics of leisure tourism and business tourism.
Chapter IV Objects of Tourism Activities
First, the purpose and requirements of learning
Through the study of this chapter, we can master the concept and characteristics of tourism resources and understand the types, development and protection of tourism resources.
Second, the course content and assessment points
Section 1 Tourism Resources
Understand the classification of tourism resources and master the concepts and characteristics of tourism resources.
Section 2 Development of Tourism Resources
Understand the content of feasibility study of development project.
Section 3 Protection of Tourism Resources
Understand the importance of resource protection
Chapter V Tourism
First, the purpose and requirements of learning
Through the study of this chapter, we can master the concept, composition and characteristics of tourism, and understand the operation and development of travel agencies, hotels and scenic spots.
Second, the course content and assessment points
Section 1 The concept of tourism
Master the concept and characteristics of tourism and understand the composition of tourism.
Section 2 Travel Agency
Understand the classification and business development of China travel agencies.
Section 3 Accommodation Industry and Hotels
Understand the basic situation of hotel star rating in China, grasp the role of hotels in social economy and the competitive advantages of hotel chain groups and hotel sharing groups.
Section 4 Tourism Traffic
Understand the role of tourism transportation in the industry and the factors that affect tourists' choice of tourism mode.
Section 5 tourist attractions
Understand the characteristics of tourist attractions and the classification and evaluation of scenic spots, and master the factors affecting the management of scenic spots.
Section 6 Tourism Products
Master the concept and characteristics of tourism products and understand the quality standards of tourism products.
Chapter VI Tourism Organization
First, the purpose and requirements of learning
Understand the basic situation of domestic and foreign tourism organizations through the study of this chapter.
Second, the course content and assessment points
Section 1 Countries and Tourism Organizations
Grasp the motivation and necessity of national government tourism development. Understand the means and organizational forms of national tourism organizations participating in tourism development.
Section 2 China Tourism Organization
Understand the tourism industry organizations in China.
Section III International Tourism Organization
Understand the general situation of international tourism organizations.
Chapter VII Tourism Market
First, the purpose and requirements of learning
Through the study of this chapter, we can understand the basic concept of tourism market segmentation and the basic situation of China's overseas tourism market, and grasp the passenger flow law of the international market and the competition of China's international tourism market.
Second, the course content and assessment points
Section 1 Basic Concepts of Tourism Market
Understand the concept and significance of tourism market segmentation.
Section 2 International Tourist Flows in the Region
Master the distribution pattern and laws of international tourism flows.
Section III Tourist Market of China Tourism
Understand the basic situation of China's overseas tourist market, grasp the factors of choosing key international tourist markets, and the problems of China's tourism industry in the international tourist market competition.
Chapter VIII Influence of Tourism
First, the purpose and requirements of learning
Through the study of this chapter, master the accounting methods of short-term and long-term investment.
Second, class.
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