What do government guides do?

Government tour guides should not only provide high-quality tour guide explanation services for VIPs visiting cities, but also be able to publicize and promote local cities and show local development achievements and city image. The role of tour guides is regarded as a "window" to show the image of urban tourism, a "shaper of urban image, a disseminator of history and culture, and a demonstrator of development achievements".

Government tour guides not only show the institutional evolution of the role of tour guides in China, but also profoundly reflect the institutional influence exerted by local governments to highlight local tourism characteristics and shape local tourism image in the face of regional tourism competition pressure.

Extended data:

General classification of tour guides

Overseas tour leader: refers to the staff appointed by the travel agency approved by the national tourism administration department to engage in outbound tourism business and lead the tour group to engage in tourism activities on behalf of the travel agency.

Full-time accompanying tour guide: refers to the staff appointed by the tour group as the representative of the tour group, who, with the cooperation of the tour leader and the local accompanying tour guide, implements the reception plan and provides full-time accompanying service for the tour group.

Local accompanying tour guide: refers to the staff appointed by the reception travel agency to implement the reception plan on behalf of the reception agency and provide local tourism activities arrangement, explanation and translation services for tour groups (tourists).

Scenic spot tour guide: also known as commentator, refers to the staff who guide and explain to tourists in museums, nature reserves and other scenic spots.

Government guide: The main task is to receive important guests from local government agencies, business (exhibition) teams of travel agencies and VIP teams, and shoulder the heavy responsibility of promoting the image of the city to the guests.

Baidu Encyclopedia-Travel Guide