What principles should be adhered to in the development of rural tourism to avoid detours?

(1) Forward-looking principle

In the process of rural tourism development, whether it is the choice of development and management content and approaches of tourism projects, or the development and management content of leisure agricultural production projects, The choice of channels should not only focus on the current socio-economic environment conditions, but also better predict the future socio-economic environment change trends; both focus on the current leisure tourism consumption fashion, and better predict future leisure tourism consumption hot spots, so as to make The development and operation of tourism projects in rural tourist attractions and leisure agricultural production projects can not only adapt to the needs of the current socio-economic environment and the current development demand of the leisure tourism market, but also adapt to the needs of the future socio-economic environment and the development trend of the leisure tourism market demand. .

(2) Principle of individualization

If the development of rural tourist attractions cannot fully express its own personality, it will be difficult to have greater appeal to the leisure tourism demand market, and it will be difficult to follow the numerous Stand out among rural tourist attractions. Therefore, in the process of rural tourism development, we should try our best to ensure that the development and management planning of tourism projects and leisure agricultural production projects are conducive to rural tourist attractions to promote their own personality and create characteristic rural tourist attractions brands.

(3) Principle of innovation

"Innovation" meets people's psychological needs for choosing, purchasing, and consuming. The more innovative a scenic spot is, the more likely it is to attract the attention of tourists. attention and favor. "Innovation" is one of the most effective weapons to defeat competitors. In today's era when more and more products and services have increasingly obvious buyer's market characteristics and people's consumption levels are generally improving, both in terms of influence and impact In terms of time, the advantages of price competition have been far inferior to the advantages of innovation competition and quality competition. Therefore, in the process of rural tourism development, innovation should be emphasized in the construction of rural tourist attractions.

(4) Principle of Harmony

In the process of rural tourism development, the following three major relationships must be properly handled in the construction of rural tourist attractions

1. Rural tourism The relationship between the construction of tourist attractions and the harmonious development of economy, society and culture. For the selection of development and management contents and methods of tourism projects and leisure agriculture projects in rural tourist attractions, it is necessary to fully consider whether rural tourist attractions can obtain good economic and social cultural benefits in the future. question.

2. The relationship between the construction of rural tourist attractions and the harmonious development of nature. The construction of rural tourist attractions must conform to nature and continue the local context, so that the development and management activities of tourist attractions and leisure agriculture projects are in harmony with nature. The fusion of earth and heaven achieves the effect of harmony between man and nature.

3. The relationship between the harmonious development of rural tourist attractions and their surrounding areas. In the process of rural tourism development, it is not only necessary to organically connect various tourism management resource elements of rural tourist attractions and leisure agricultural management resource elements. To comprehensively optimize the resource allocation of rural tourist attractions, attention must also be paid to organically connecting various resource elements of rural tourist attractions with various resource elements of surrounding areas.

(5) Branding Principles

In today’s tourism development and management activities, the phenomenon of convergence in development themes, quality standards, service specifications, and promotional methods is becoming more and more obvious. Under this development trend, whoever owns a scenic spot brand will be able to win in the fierce market competition and achieve good benefits.

Therefore, in the process of rural tourism development, the main ways to achieve branding in the development and operation of rural tourist attractions, scenic spots, tourism projects and leisure agriculture projects should be fully considered