What does advertising do?

To guide consumption, the visual and sensory images caused by advertisements will arouse consumers' actual purchasing desires; to satisfy consumers, the pictures will be beautified through exaggeration, association, symbolism and other techniques to make them in line with people's needs. Aesthetic needs of beauty; establish brand image. The image and brand of a company determine the status of the company and its products in the minds of consumers; promote the development of new products and new technologies, and better introduce product knowledge.

Through advertising, enterprises or companies can convey information about the characteristics, functions, uses and suppliers of products and services to consumers, communicate the relationship between producers and consumers, attract consumers' attention and interest, and promote Buy.

The visual and sensory images and inducements caused by advertising often arouse consumers' actual desire to purchase. Some high-quality, low-price, and marketable new products are difficult to open the market because they are not known to consumers. However, once they are advertised, consumers will buy them one after another. Repeated rendering and repeated stimulation of advertisements will also expand the product's popularity and even arouse a certain sense of trust. It will also lead to an increase in purchases.