What elements are included in shaping the image of a tourist destination?

Here is the answer to this question for you. The first point is that the image of a tourist destination cannot be divorced from the objective and real situation of the tourist destination and be shaped as desired for the sake of profit. If the image of a tourist destination is divorced from the reality of the destination, it cannot have a public image that satisfies the public, is recognized by tourists, and is trusted by everyone. Therefore, on the basis of respecting the objective existence of tourist destinations, seeking truth from facts and managing tourist destinations is the prerequisite for shaping the image of tourist destinations.

Secondly, the image of a tourist destination is a complex structural system that contains many elements. From the perspective of the intrinsic attributes of the tourist destination, it includes: local geography and climate, history and culture, festival customs, tourism resource characteristics, etc. From the perspective of the tourist destination organization, it includes: the planning and development of tourism resources and products, the service quality of service personnel, operators business philosophy, quality of tourism products, tourism marketing art, etc. In the image-building process, it is important to comprehensively analyze the various factors that make up it, and each one is indispensable.

Furthermore, the image of a tourist destination is planned, shaped, and perceived by people. People are the planners and leaders of a series of events, and they are also the subject of judging the perceived image. Humans are advanced animals with complex thinking systems that are affected by different social and economic backgrounds and change with the constant changes in the outside world. They have different aesthetics, values ??and judgment standards, which are difficult to control. Therefore, the image of tourist destinations is diverse and complex. tourist destination environment.

The tourist destination environment includes the natural environment and social environment of the tourist destination. The natural environment refers to the natural ecological environment of the tourist destination, which is a complex of landforms, water, air, animals and plants and other factors. The tourist attraction environment The beauty and pleasure are the organic combination of these factors, which determine the beauty of the natural landscape of the tourist destination. The beauty of the natural environment is the basic condition. Suppose that in an environment full of haze, garbage everywhere, and noisy surroundings, the original image of the tourist destination has long been destroyed and disappeared. Tourists have no desire to travel at all. Especially with the development of productivity and scientific progress, the process of urbanization is accelerating, and against the initial wave of urbanization, residents yearn for nature and return to nature in the noisy and noisy city, and their urgent desire to use nature to heal their bodies and relax their minds has become stronger. The social environment of a tourist destination is also an important factor affecting the image of a tourist destination.

I hope my answer can help friends in need.