The definition of specialty tourism

Specialty tourism is an emerging form of tourism. It is an improvement on conventional tourism such as sightseeing tourism and vacation tourism. It is a development and deepening of traditional conventional tourism forms, so it is a A higher form of special tourism activity products. The concept of "specialty tourism" is also often called "thematic tourism", "special tourism", "specialty tourism", etc.

The special tourism mentioned here refers to a special thematic tourism activity developed and organized in order to meet the special interests and needs of tourists in certain aspects. Judging from the development of special tourism and the nature of practical operation experience, compared with sightseeing tourism and vacation tourism, it has the following inherent characteristics in the following aspects.

1. In terms of tourism consumption value orientation, specialty tourists focus on autonomy, personalization, and purpose, while sightseeing tourism focuses on the perception of external landscapes, and vacation tourism focuses on leisure and enjoyment. .

2. The experience method of special tourism emphasizes the factors of spirit and body. Tourists perceive the external world during exercise and get spiritual satisfaction from taking risks or facing a new environment. Tourists themselves are interested in the itinerary. Organizations have higher autonomy and initiative.

3. The means and approaches of special tourism are the use of human operations (hiking, hunting, mountain climbing, camel caravans, bicycle tours) and self-driving motor vehicle operations (cars, motorcycles, other motorized transportation vehicles).

4. The routes and areas of special tourism have great particularity. Continuous tourism spans a large span and lasts a long time, and the combination of tourist destinations is a prominent feature of specialty tourism. The natural environment and cultural environment of special tourism have strong primitive nature. The areas traveled through are usually border (frontier), ancient (with long history of civilization), desert (desert, inaccessible places), and strange (with strange things). The terrain features), dangerous (high mountains, steep mountains, dangerous lands, bad water), and sparse (inhabited by ethnic minorities) areas. The tourist routes and projects thus formed are fresh, exciting and adventurous for tourists.

5. Tourists who participate in special tourism activities generally have an adventurous spirit and a body that can withstand harsh conditions, and generally choose like-minded people as travel companions. There are different cultural norms within it.

6. The product connotation of specialty tourism will change with time, and the special aesthetic appeal and characteristics of specialty tourism during development will gradually emerge. Its connotation also varies depending on the conditions of each country. For example, car tourism is quite common in Europe.

7. According to China's national conditions, specialty tourism generally uses unconventional forms of transportation and travel, and sometimes has to pass through non-open areas. Therefore, it is a product that requires special approval in terms of policy.

Specialty tourism, as a category of tourism form, is not only similar to sightseeing tourism and vacation tourism in providing tourists with food, accommodation, transportation and travel services, but its most important Materiality is to participate in travel together with tourists, provide services during participation, and use their professional knowledge to guide tourists to achieve their travel goals. This kind of tourism activities covers a large area, often involves remote and rarely visited areas, and the methods of tourism activities are unusual and extremely difficult. According to the current actual situation in our country, travel across a large area using cars, bicycles, and motorcycles as tourist means of transportation and non-competition sports travel such as skiing, rock climbing, rafting, hot air ballooning, and gliding; to mountains, canyons, deserts, and caves , adventure travel in inaccessible areas, as well as short-term viewing, reconnaissance, and scientific research tourism of natural and cultural landscapes as the main forms of tourism can be included in the scope of specialty tourism.