Competitive advantages of tourism in developed countries in East Asia and the Pacific

A summary of tourism development in Asia-Pacific region

With the development of society, people's lives have been greatly improved, and tourism has gradually become a part of people's lives all over the world. Tourism itself has also made a great breakthrough, and it is no longer just a small-scale short-distance tourism activity as before; Instead, it has developed into a transnational and trans-regional long-distance tourism activity. However, different types of people have different travel needs and choose different tourist destinations. Tourism in Asia-Pacific countries has developed rapidly in recent years, and inbound tourism in China, Thailand, Malaysia, South Korea and Japan has developed rapidly, both in income and number, and in scale. The Asia-Pacific region is increasingly loved by tourists from all over the world. Keywords: 1 analyzing the advantages of tourist hotspots in the Asia-Pacific region. Overview of tourism in the Asia-Pacific region The international tourism market is divided by the World Tourism Organization according to the characteristics of tourist sources. There are six major tourism markets: European tourism market, American tourism market, East Asia Pacific tourism market, Middle East tourism market and South Asia tourism market. The Asia-Pacific region we are talking about is the East Asia Pacific region. The Asia-Pacific region includes China, North Korea, South Korea, Mongolia, Japan, Thailand, Malaysia, Singapore, Indonesia, Philippines, Brunei, East Timor, Vietnam, Laos, Cambodia, Myanmar, Sri Lanka, Maldives, Pakistan, India, Bangladesh, Nepal, Bhutan and Sikkim in South Asia, as well as Australia and New Zealand. Among the six major tourist areas, Europe is the largest tourist reception market in the world, because it developed earlier and the tourism industry is mature in all aspects. However, in recent years, due to the continuous development of tourism in the Asia-Pacific region, it has gradually surpassed American tourist areas and become the second largest tourist reception market in the world. The rapid development of tourism in East Asia and the Pacific has been driven by powerful factors. The first is the rapid economic development. Except Japan, Australia and New Zealand, East Asia and the Pacific are economically developed countries, Singapore and South Korea are newly industrialized countries, and the rest are mostly developing countries. In the past 20 years, East Asia and the Pacific have been in a period of rapid economic growth. Tourism resources in East Asia and the Pacific are also very distinctive. This area is one of the most magnificent tourist areas in the world with its vast territory and colorful natural scenery. The natural landscape is very different, and many biological resources are ancient, unique and rare. In addition, the package tour price in East Asia and the Pacific is low. Even in Singapore, where the tourism consumption in East Asia and the Pacific is high, the rental price of hotel rooms is lower than that in some European countries with the same standard, so it has a certain competitive advantage in tourism value. Although most of the East Asia-Pacific tourist areas are developing countries, many governments are aware of the importance of tourism promotion and their weakness of being far away from the world's major tourist markets, and actively strive to promote tourism, pay attention to the diversification of promotion methods and choose different promotion methods. East Asia and the Pacific are mostly developing countries, which have spent a lot of foreign exchange in opening up their economies and introducing foreign technology and equipment. All governments hope to make up for the trade gap by developing inbound tourism, so all countries pay more attention to tourism. Before 1974, the market share of inbound tourism was basically divided by China, Hongkong, Singapore and Thailand. Since the late 1970s, almost all countries have begun to develop international tourism, such as China, Malaysia, Indonesia and even Viet Nam, Laos and Cambodia. The development model of tourism is "inbound tourism-domestic tourism-outbound tourism". Second, the Asia-Pacific tourism advantage analysis 1. Policy Advantages Now tourism has become the largest industry in the world, and all countries regard tourism as a sunrise industry to develop vigorously. At the same time, governments all over the world are encouraging the development of tourism. Internationally, the United Nations has incorporated the World Tourism Organization into its specialized agencies, which has promoted a higher platform for tourism development. From the perspective of Asian countries, tourism, a new industry, has been brought into the national economic development decision. For example, Japan, which is famous for its automobile and electronic products manufacturing base, has made obvious policy adjustments in recent years and put forward the strategy of building a country through tourism. One of the important measures taken is to launch a massive "Welcome to Japan" propaganda offensive. According to industry sources, the Japanese government's tourism promotion funds have increased by nearly 10 times. South Korea also regards the revitalization of tourism as an important part of its internationalization strategy. The former president of this country may be the first head of state to promote tourism and the World Cup on TV. South Korea's emphasis on tourism is also manifested in actively carrying out social and cultural activities to promote the development of tourism. South Korea has played an active role in the World Tourism Organization's "Sustainable Tourism-Poverty Alleviation through Tourism" project. This project is an important activity of the United Nations Millennium Development Goals. The most creative thing is that South Korea has introduced a new urban construction model with tourism as its main function. This is a new concept called "Tourism and Leisure City" (TLC). It is an urban development concept with commercial functions as the guidance and tourism, scientific research and residential areas as the main functions in the central area. It is devoted to the construction of real estate, education, medical care and culture, and is considered as a good model for sustainable development and coordinated development of regional economy. Just like an industrial park, the difference is that TLC focuses on tourism functions. China has become the leading tourist destination in Asia and the fourth largest tourist destination in the world. This outstanding achievement should be attributed to the reform and opening-up policy of China government. The reform and opening up has narrowed the distance between China and other countries in the world, promoted the trade development between China and other countries in the world, and made China's position on the international stage rise continuously after its accession to the WTO. All these major decisions determine the rapid development of China's economy in the future. The solid foundation of the country has enabled China's tourism industry to develop rapidly. For example, the slogan "Welcome to Beijing" launched at the 2008 Beijing Olympic Games made the world know about China and Beijing. During the Olympic Games, tourism saved a lot of losses for China. This also makes the Beijing Olympic Games the most successful and profitable Olympic Games. There is also the 20 10 Shanghai World Expo, which will once again make China's tourism industry shine in the world. It is because of the decision of the state that China's economy has developed rapidly, and it is also because of the decision of the state that China's tourism has flourished. In short, more and more Asian countries have adopted active tourism development strategies to encourage tourism development and promote economic and social development and mutual understanding among people. Take Maldives as an example. In the 1970s, Maldives was one of the least developed countries. Today, due to the vigorous development of tourism, Maldives' economy and people's living standards are among the best in South Asia. In 2004, the country's per capita GDP was $8,229, ranking second in South Asia. It is precisely because all countries in the Asia-Pacific region support tourism that tourism in the Asia-Pacific region has made great progress and gradually narrowed the gap with Europe and the United States. 2. Economic Advantages In the past 20 years, the economic growth rate of the Asia-Pacific region was higher than that of any other region in the world. According to the statistics of the World Tourism Organization, during the period from 1980 to19910, the overall economic growth rate in Asia was 5.5%, more than two and a half times the world average growth rate of 2.2%, and the growth rate has remained at 4% since the 1990s. With the rapid rise and continuous development of the economy in the Asia-Pacific region, on the one hand, people's disposable income and leisure time will increase, and there will be more international tourists in the region; On the other hand, the tourism industry in the Asia-Pacific region is also constantly developing, and various tourism infrastructures are constantly improving. It will also attract more tourists from outside the region to visit. In 20 10, the developing economies in the Asia-Pacific region, led by China and India, are expected to grow by 7%. China's economic growth is expected to reach 9.5% and India's is expected to reach 8.3%. Even at the worst of the global financial crisis, thanks to the fiscal stimulus plan of the largest economy in the Asia-Pacific region, the region is still the fastest growing region in the world; In 2009, the overall economic growth rate of the Asia-Pacific region, which accounts for 62% of the world's total population, was 4%. In addition, Asia-Pacific countries have also strengthened economic cooperation. Regional cooperation can provide Asia-Pacific countries with a broad market, huge liquidity and a relaxed external environment, and make them more daring to participate in international cooperation and competition. Through various regional cooperation, we will constantly expand the scope of cooperation among Asian countries and strengthen economic exchanges. At the same time, economic integration in the Asia-Pacific region is also conducive to resisting trade protectionism, expanding the economic opening of Asia-Pacific countries, and making Asia-Pacific more smoothly integrated into the world financial system. At the same time, you can also enjoy global knowledge and technology. 3. Traffic Advantages Low-cost airlines are no strangers to European and American tourism, but they are still new things in the Asia-Pacific region. As low-cost airlines enter the Asia-Pacific region, it can be said that it has given the tourism industry in the Asia-Pacific region a shot in the arm. In the past two years, the number of low-cost airlines has soared. Asian travelers can now choose from about 30 low-cost airlines, including Spice Airlines in India, Bangkok Airlines in Thailand, Lion Airlines in Indonesia and so on. These low-cost airlines will not provide passengers with any additional high-quality services, and they will get more tourists at low prices. At the same time, in order to increase the income in the tourism market, more and more low-cost airlines began to send tourists from Asian cities to regional tourism centers, and opened up new routes that some major airlines had not opened before. Some experts pointed out that one of the reasons why tourism in the Asia-Pacific region can flourish is the rise of low-cost routes. Some places, such as China, have seen incredible tourism growth. The number of foreigners visiting China has increased by nearly 20%. Last year, the number of foreigners arriving in Macao increased by 20%, and Cambodia increased by 44%. Many of them are driven by low-cost airlines and new routes. The emergence of low-cost airlines in Asia is an amazing success. However, the strict regulations on international aviation in other countries still restrict the development of low-cost airlines. The potential of low-cost airlines has not been fully exploited. Once the government begins to deregulate, the growth of passenger traffic will far exceed expectations in the next two years. By then, there will be more and more tourists visiting the Asia-Pacific region. 4. Advantages of cultural life differences Regional cultural differences have long been one of the reasons for tourism. The world today is divided into six major tourist areas. There are certain cultural differences between tourist areas. In the past, the two major tourist areas in Europe and America had relatively complete tourism structure because of the rapid development of tourism. These two areas have received a large number of local and foreign tourists. Gradually, because local tourists are no longer satisfied with local tourism resources, they are increasingly yearning for other regional cultures. The rapid development of tourism in the Asia-Pacific region has made them shine. There are great cultural differences between the two regions, especially in life and diet. The folk customs in the Asia-Pacific region are even more strange. There are many choices for international tourists to travel in the Asia-Pacific region, such as Hong Kong, the world's largest duty-free tourist destination; Beijing with the most historical and cultural atmosphere; India where Buddhist culture prevails; Vietnam has beautiful natural scenery and is the most attractive tourist destination in the Asia-Pacific region. Because there are many countries in the Asia-Pacific region, each country has its own snacks. More importantly, the differences in food culture will make the journey of these international tourists more colorful. It is precisely because of the differences in living culture that more and more tourists come to the Asia-Pacific region to taste different cultural life. 5. Advantages of tourism brands. Establishing a good tourism brand is of great help to a local tourism industry. A good tourism brand will leave a deep impression on the tourist destination, thus achieving the effect of publicity. The establishment of brand will make the promotion effect of tourism in this area reach a new level, thus making more tourists come here.