Hubei University of Economics Exhibition Economy and Management Major

I studied hard at the cold window for more than ten years, and once a carp crossed the Longmen.

All the previous efforts

I got the best answer at this moment of the college entrance examination.

I look forward to meeting you at Hubei University of Economics.

Let me introduce you.

Exhibition economy and management specialty

Professional profile

Convention and exhibition industry is a new type of modern service industry and an important part of creative industry. Exhibition economy refers to related industries driven by exhibition industry, forming a brand-new industrial economy with unlimited business opportunities.

As a category of modern service industry, convention and exhibition industry can promote the development of transportation, logistics, construction, commerce, advertising, tourism, finance and other related industries.

Broad development prospects and good development opportunities have created a good external environment for exhibition economy and management talents, and become an important channel for economic and trade exchanges among countries.

Training objectives

This major aims to cultivate high-quality applied talents who have good professional ethics and social responsibility, systematically master the basic theory and knowledge of exhibition economy and management, have the ability of exhibition planning, research, marketing and management, and can engage in exhibition planning, marketing, management and service in exhibition, conference, festival planning companies, exhibition venues, destination management companies, cultural Expo departments and other related enterprises.

main course

Exhibition economics foundation, management, tourism introduction, tourism reception, tourism destination management, tourism consumer behavior, exhibition introduction, exhibition marketing, exhibition planning and practice, market research and prediction, festival planning and management, exhibition operation management, exhibition safety.

Occupational misunderstanding

Exhibition economy and management are not the same as activity management.

From the perspective of industry practice, exhibition economy and management covers exhibition industry policy, urban exhibition industry development, exhibition industry management, exhibition enterprise management and exhibition project management.

Therefore, from the perspective of project management, "big exhibitions" including festivals, conferences, exhibitions, sports events and business activities are equivalent to "activities"; However, from the perspective of discipline development, the connotation and extension of "exhibition economy and management" are obviously broader than "activity management".

Modern convention and exhibition industry is an industry with wide coverage, strong policy and high degree of specialization. There is a great demand for professionals and compound talents, and the shortage of talents will inevitably bring higher returns. Since the establishment of this major, our college has attached great importance to the cultivation of students majoring in this major. I believe that the convention and exhibition industry in China will flourish in the future and there will be a lot of talents.