What should we pay attention to in the construction and marketing of tourism websites?

Attach importance to the construction of tourist websites;

The website construction of travel agencies mainly focuses on selling tourism products, and the functional design also mainly considers product sales. The demand for functional construction of tourism network also depends on the products sold.

Before making a travel website, give the website a positioning and clarify its nature. Understand what the website mainly does, whether it is scenic spot promotion, online reception or destination navigation review.

Do a good job in regional division of business, national tourist routes or regional business. Whether to do a single-destination tour or a multi-destination portal tour. Define the nature of the website and design the website architecture.

Travel agencies usually have two kinds of travel websites: single-destination travel websites? And then what? The functions of portal travel websites are basically the same, but there are great differences in website structure. Single-purpose website is a tree structure with clear structure, clear affiliation and relatively easy architecture design. Portal tourism websites are usually star-shaped network structures based on tree structure, and the link relationship is complex, so the architecture design is relatively difficult.

No matter what kind of architecture the website is, it is necessary to draw a link diagram and clarify the navigation relationship before designing. Determine the required pages and page navigation order of the whole website, then determine the modules to be displayed according to the main functions of the pages, and finally design the pages to make the website renderings. There must be a compromise between gorgeous and beautiful web pages and loading speed.

According to the positioning of the website, determine the purpose and function of tourism website construction. In principle, it is not recommended to develop too many functions unrelated to its own products.

In addition to developing tourism-related functions, the basic optimization function of the website must also be developed and improved. Convenient for post-SEO optimization and marketing management.

The appearance of a travel website depends on the products it operates. For example, the website of Maldives should consider reflecting the island tourism style in the whole station.

Pay attention to comply with website development specifications, pay attention to front-end optimization, and visit the website safely and quickly.

For example, using caching technology, merging domain names reduces DNS resolution waiting, minimizes redirection, and merges js and css.

With CSS? Sprite and web page text elements are transmitted by compression technology, and Js position is optimized. Unless js will affect the DOM structure of web pages, it is best to put them at the bottom of the page, giving priority to Css, so as to avoid the blank screen of web pages, incorrect style display and flicker.

State the size of the picture to avoid flickering or delayed display of the web page. The layout uses DIV+css, and the display in blocks reduces the blank time of the page, improves the browsing times and has strong expansibility. Wait?

Website construction is a long-term accumulation and improvement process. It takes immeasurable efforts to make a perfect tourism website, which requires developers to be familiar with the characteristics of the tourism industry and the market demand, and to master and understand the latest technology of website development. It is difficult for general tourism enterprises to concentrate talents in these two aspects. The best way is to find a ready-made tourism CMS system to build a website, and build a CMS system on the original tourism website, which is your ideal partner for developing and building a tourism website.

Matters needing attention in marketing:

Don't rely too much on all kinds of paid promotion, and don't rush for success. Before carrying out some promotion marketing, we must learn the promotion methods and skills in advance, and blind investment will cause heavy losses. At present, many travel agencies are bidding for Baidu. Due to lack of experience in methods, many travel agencies only lose money and don't make money. After all, they don't even have the basic knowledge of Baidu bidding, and they bid blindly.

Learn to use conventional free promotion methods, such as SEO, Weibo marketing, QQ marketing, etc. Building a brand for the website and bringing natural traffic is king.

Paid promotion (quick effect) and natural optimization are carried out at the same time, and sustainable development can be realized by benefiting a certain development.

Situ tourism marketing platform will share all kinds of promotion experience for you and become the guiding light on your promotion and marketing road!