Traditional Culture Encyclopedia - Travel guide - How to plan the development strategy of tourist attractions

How to plan the development strategy of tourist attractions

In order to strategically plan the development of tourist attractions, Beijing Heshanyi Planning and Design Institute has developed the following three modes:

First, the open mode

Kaiyuan Phoenix Valley is a new rural construction and urban-rural integration project. He Shanyi put forward the strategic thinking of "taking the overall planning and upgrading of urban and rural areas as the driving force and tourism as the overall starting point". With rural tourism as the leading framework, the rural urbanization structure is formed with scenic spots, and the tertiary industry drives the economic upgrading of the primary industry and the development of related secondary industries, thus forming a service industry chain, increasing added value, driving regional development, providing labor employment to a great extent, and solving the three rural issues, which has become a brand-new model for the development of new socialist countryside.

Second, the Sanya model.

In the planning and design of the Rose Town in Yalong Bay, Sanya, Hainan, it is proposed to organically combine the rose culture and extended industries with the local economic development, and form a project development model featuring the cooperative development of the Rose Valley scenic spot, the cooperative construction of the community and the cooperative production of the park, with the development of the rose industry and the tourism industry as the leading factor, and relying on the overall scenic spot construction and the development of the town to create a "integration of agriculture and tourism". The development of this project has fundamentally changed the lifestyle of local farmers, broadened their employment channels, combined the development of agriculture and service industry, turned farmers into owners and residents, and given them the right to operate independently.

Third, Silla model.

Xinluo district, Longyan City, Fujian Province will be positioned as a regional tourism distribution center and an ecologically livable city with interaction between urban and rural areas. Focusing on the development goal of "one distribution center and two major cities", we will give full play to the advantages of distribution and service facilities in the main urban area of xinluo district, promote the "destination+distribution center" strategy with the goal of urban and rural construction and tourism resources integration, increase the ecological environment construction and resource and environmental protection, and create a healthy holiday, exhibition business, leisure agriculture and