Traditional Culture Encyclopedia - Travel guide - Outdoor Brand Rankingo
Outdoor Brand Rankingo
Ranking of the top ten outdoor brands of jackets
1. MILLET
Since its birth in 1921 in Chamonix, the French Alps, in 1987 In the years, with its excellent product design and super product functions, it has become a leading global outdoor brand from the original canvas bag company. The MILLET product line includes clothing, footwear, backpacks, sleeping bags, beanies, gloves, ropes and other top outdoor equipment.
MILLET provided equipment for the first French expedition to the Himalayas in 1950. With their tenacious perseverance and excellent equipment, they successfully climbed to the summit of Annapurna, which is 8,091 meters above sea level. This was also the first time humans climbed to the top of a peak above 8,000 meters above sea level. Since entering the 21st century, MILLET has proposed the world's first concept of "protection and recycling" plan, and has been committed to recycling and recycling and other environmental protection public welfare undertakings, paying great attention to the protection of the outdoor environment.
2. BLACK YAK (BLACK YAK)
BLACK YAK means black yak, and the Chinese transliteration is BLACK YAK. Founded in 1973, it is an international professional outdoor sportswear brand owned by South Korea's Dongjin Group, which specializes in the research and production of outdoor clothing and equipment for mountaineering, camping, rock climbing, etc.
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BLACK YAK is an outdoor brand founded and designed by mountaineers , advocating the customer philosophy of "do not do to others what you do not want others to do to you", adhering to the quality concept of "only providing customers with products that have been tested under extreme conditions", pursuing excellence in product performance and functions, and pursuing design that is closer to users. needs in outdoor activities.
3. Kolumb (Columb)
Kolumb Outdoor Products Co., Ltd. is a brand operation company with 10 years of experience and is actively committed to the research, development and production of outdoor sports products. , promotion, is one of the leading outdoor sports brand companies in China.
In 2003, Kolumb (Chinese name: Columb) outdoor sports brand was founded. After 8 years of hard work, the network now covers major domestic cities, with more than 360 specialty stores and shopping malls. With a sales growth rate of more than 50%, it provides a full range of outdoor sports products such as clothing, shoes, bags, tents, and sleeping bags to meet the needs of consumers in all aspects, and has gradually grown into one of the most competitive outdoor sports brands in China.
While their business is developing rapidly, they also attach great importance to fulfilling corporate social responsibilities. In 2007, it joined forces with the 1KG charity organization to promote the "Carry One More Kilogram" charity student aid program. In 2009, it launched the "Discovery Journey" charity travel plan, while insisting on sponsoring various types of domestic outdoor adventures or activities.
4. COLEMAN
Since its birth, it has been enthusiastically sought after by outdoor adventure and outdoor leisure sports enthusiasts, becoming their best partner in outdoor sports. Nowadays, from traditional vapor lamps to camping tents, from professional shoes to outdoor leisure
Sports shoes and outdoor insulated refrigerators and other products. COLEMAN product lines are all available, and with excellent and perfect quality, they have won the majority of consumers The author’s sincere love. The COLEMAN brand has achieved impressive results. Nearly 100 million people in the world own more than 500 million COLEMAN products. 32% of American consumers own at least one COLEMAN product. It has a consumer awareness rate of 67% in developed countries around the world. China The fastest growing outdoor sports brand in the market
5. Lafuma
Founded in France in 1930, it is a famous brand in France and is also well-known in the European market . In terms of design style, it is relatively frugal, and its mountaineering clothing and other items are very simple and elegant. Its main products include various types of clothing, travel bags, outdoor shoes, tents and various camping supplies. It can produce professional clothing for extreme sports, as well as many casual clothing for daily wear.
6. Toread (Pathfinder)
Beijing Toread Travel Products Co., Ltd. was established in 1999. It is a company specializing in the design, development, production and sales of outdoor sports products. , the company is headquartered in Hongfu Entrepreneurship Park, Changping District, Beijing. The modern factory, office, and warehousing base cover an area of ??16 acres, with a construction area of ??8,000 square meters. Since its establishment, Pathfinder has always adhered to "the courage to continue innovation and the pursuit of excellence...
7. The North Face (Lesface)
THE NORTH FACE Fez, also translated as the north, can be understood as the north slope of the mountain (USA outdoor brand). In 1966, two avid hikers established a small mountaineering supplies retail store in San Francisco, USA, and quickly developed and expanded it. , became the name of The North Face (TNF), a company selling professional mountaineering and hiking equipment.
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8. ARCTERYX (Arc'teryx)
Arc'teryx is Canada's top outdoor brand, and together with Mountain Hardware is known as the best outdoor clothing manufacturer in the North American market. Founded in VANCOUVER, Canada in 1989, Arc'teryx was acquired by the Addidas-Salomon Group in 2002. Subsequently, in 2005, Salomon was split from the A-S Group and sold to the Finnish AmerSports Group. Today, Arc'teryx is...
< p> 9. Kailas (Kaile Stone)Thirty-nine years have passed and Kailas has become a top global outdoor brand. Brand founder Brian Collins, an outstanding explorer from Australia, decided to take the famous KAILAS Mount Kailash route known as the Pilgrim's Road in the autumn of 1968. She is a mountain of spiritual beliefs and is the representative of no less than four religions (Budd-hism, Hinduism, Jainism and Bon)...
10. Columbia (Colombia)
Columbia It has always occupied a pioneering position in the industry, and its continuous exploration of product technology has led to self-development
of many important designs and technologies.
In addition, Columbia has actively incorporated the strengths of hundreds of companies, such as acquiring the famous Canadian snowshoe brand (Sorel) in 2001 and the American professional outdoor sports brand (Mountain Hardware) in 2003 to consolidate its world-class...
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