What impact does e-commerce have on the traditional tourism market?

Traditional tourism has the following shortcomings:

The concept of (1) is relatively backward.

Although the continuous development of Internet information technology has increased the number of netizens in China, the traditional tourism industry still doesn't realize the importance and necessity of online marketing. Online booking, online sales and online settlement are unfamiliar to many tourism enterprises, and some traditional tourism enterprises lack certain experience and understanding of the effects of online publicity and online promotion.

(2) The marketing methods are relatively backward.

Traditional tourism enterprises are mostly small and medium-sized enterprises, with traditional tourism marketing as the main development mode, that is, by means of advertisements such as TV, newspapers and magazines, the products developed by enterprises according to the wishes or ideas of technicians are promoted, but the overall effect is not obvious and there is a high cost.

(3) The payment method and contact information are relatively backward.

Many traditional tourism enterprises still use cash to trade goods, and tourists carry a lot of cash with them, which affects their convenience and safety. Secondly, the traditional tourist reception methods are still telegraph, telephone and fax. These traditional single contact methods not only take a long time, but also cost relatively high.

The influence of tourism e-commerce on traditional tourism;

(1) better meets the needs of tourism consumers.

Tourism e-commerce can quickly integrate all kinds of resources and transmit information such as travel precautions, route guides, tourism products, hotel reservations, payment methods, etc. It is transmitted to consumers through electronic information transmission. Concentrate the original scattered profit points to make them systematic and professional. Combine banks (Alipay), travel agencies, producers of tourism products and tourists well to achieve a situation of complementary advantages, mutual benefit and convenience. At present, the tourism consumption proposed by many tourists is developing in the direction of personalization and rationalization.

(2) Providing personalized tourism services

Tourism e-commerce effectively combines scattered tourist attractions, service facilities and tourists in space, integrates what suppliers can provide with what demanders need, forms a perfect service system, and provides more convenient and personalized services for individual customers and small groups. According to the statistics of the National Tourism Administration, the number of domestic tourists accounts for 97% of the total, and nearly 92% are individual tourists. Therefore, the individual market is relatively large, and they also put forward high demand for online travel services. In addition to sightseeing, their travel purpose is to pursue a requirement of freedom, comfort and high return.

(3) the use of the network

By using the two-way communication function of the network, tourists can enjoy the benefits and convenience, and at the same time, provide humanized and personalized customized tourism services, which can fundamentally meet the changing tastes of the public tourists.