What is digital marketing?

what is digital marketing?

Baidu Encyclopedia is introduced as follows: Digital Marketing-Baidu Encyclopedia refers to a marketing method to achieve marketing goals by means of Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way. The goal of digital marketing is: let our enterprises go to the market with the lowest cost and the fastest speed to meet the needs of customers. ?

digital marketing is to give full play to the great role of modern communication technology and computer technology, put the whole process of marketing under the control of modern communication technology and computer technology, let the nerves of enterprises spread all over every corner of product marketing, and let every terminal of enterprise marketing be covered with sensors of product marketing, thus changing the information asymmetry between enterprises and marketing, realizing the statistics of each commodity sales and the predictability of market changes. Thus, the production of enterprises can be guided by marketing figures, and the formulation and implementation of marketing strategies can be guided by marketing figures, which not only realizes the good situation of "know yourself and know yourself, and win every battle" in the business war in the market economy. ?

digital marketing

digital marketing is not only a revolution of technical means, but also contains a deeper revolution of ideas. It is the integration of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless trading and customer participation marketing. Digital marketing endows marketing mix with new connotation, and its functions mainly include information exchange, online purchase, online publishing, electronic money, online advertising, corporate public relations, etc. It is the main marketing mode and development trend of enterprises in the digital economy era. ?

digital marketing has the following characteristics:?

integration realizes the close integration between the foreground and the background, which is the basis for quickly responding to customers' personalized needs. It can be realized from commodity information to collection and after-sales service in one go, so it is also a whole marketing channel. On the other hand, enterprises can use the Internet to design, plan and implement different communication marketing activities in a unified way, so as to avoid the negative impact caused by the inconsistency of different communication. ?

personalized service, digital marketing provides personalized products according to customers' needs, and can also track each customer's sales habits and hobbies and recommend related products. Online promotion is a low-cost and humanized marketing method. ?

With richer product information, the Internet can provide detailed specifications, technical indicators, warranty information and usage methods of current products, and even provide answers to common questions. Users can easily find products, prices, brands and so on through the Internet. ?

With greater choice space, digital marketing will not be limited by shelves and inventory, and provide a huge ballroom for product display and sales, so that customers can provide almost unlimited choice space. ?

Lower cost advantage. Publishing information on the Internet has limited cost. Selling products directly to consumers can shorten the distribution link. Anyone who publishes information can ask for it independently, which can broaden the sales scope, thus saving promotion expenses, thus reducing costs and making products competitive in price. Most of the visitors are customers who are interested in this kind of products, and the audience is accurate, which avoids a lot of useless information transmission and saves money. You can also adjust the inventory according to the ordering situation to reduce the inventory cost. ?

More flexible marketing, such as product types, prices and marketing methods, can be adjusted in time according to customers' needs, competitive environment or inventory situation. The network can transcend time and space restrictions and multimedia acousto-optic functions, which can bring into play the innovation of marketers. ?

Optimized service, one-to-one service of digital marketing, leaves customers more room for free consideration, avoids impulsive shopping, and can make decisions after more comparisons. Online service can be a 24-hour service, and it is faster. Not only after-sales service, but also in the process of customer consultation and purchase, enterprises can provide services in time to help customers complete their purchase behavior. Usually, the cost of after-sales service accounts for 67% of the development cost, and providing network service can reduce this cost. ?

in addition, digital marketing also has the characteristics of multimedia, cross-time, interaction, personification, advance, efficiency and economy. Because of the use of various attributes of digital products, digital marketing has added many new features on the basis of transforming traditional marketing methods.