General situation of tourism development in China

First, the diversification trend of tourism, different tourism purposes, so that the current dominant tourism will be diversified, such as leisure and entertainment, sports adventure and so on. The diversified individual needs of tourists put forward higher requirements for the diversification of tourism infrastructure, such as the characteristic tourism services for the elderly after entering an aging society.

Second, the trend of tourism space expansion. With the progress of science and technology, the scope of tourism space activities is broader. Not only can you travel around the world easily, but you can also travel to the deep sea, the moon and even beyond. A revolutionary new way of tourism has emerged.

Fourth, the trend of tourism popularization Tourism is no longer a high-consumption activity, but has entered thousands of households as a daily life. Tourism has a broad mass base, people's work and life may be long-distance travel, which has formed an unprecedented extensive and huge crowd exchange and migration, and the traditional regional and ethnic concepts have been further broken, and the off-season of tourism is no longer obvious.

5. Culture is a new bright spot in the development of tourism. As far as the market operation of tourism is concerned, the first level of competition is price competition, which is the lowest level of competition and the most common way of competition; Further is quality competition; The highest level is cultural competition. The cultural function of tourism itself is intrinsic. Tourism enterprises are enterprises that produce culture, manage culture and sell culture. In essence, tourists travel to buy culture, consume culture and enjoy culture.

6. Diversification of form and content is the main theme of tourism development. In the primary stage of tourism development, people mainly aim at visiting scenic spots and historical sites and natural landscapes. However, with the development of economy, culture and education, people are no longer satisfied with simply "seeing the mountains and water", but more need is to acquire knowledge and experience life in the process of traveling. The multi-level development of people's tourism demand will inevitably force tourism to present diversified characteristics in form and content. Formally speaking, self-help tours and other forms of tourism will become more and more common; In terms of content, industrial tourism, agricultural tourism and exhibition tourism will become new hot spots. The so-called industrial tourism refers to visiting the production lines, production tools, products and factories of industrial enterprises.