Don’t ask about "punishment or not", Volvo and Luo Xiang, top-notch cooperation is really superior

Quzhou Merchant Activities Channel Have you come here to hit KPIs during the Chinese New Year? What kind of top-notch dream linkage is this? Stop for a moment, this is not what you think. Law professor and Nordic safety benchmark, Luo Xiang and Volvo, you didn’t expect it, right?

In the latest New Year video released by Volvo, Luo Xiang becomes a close friend of Volvo S60. However, this time Luo Xiang is really not recommending how safe Volvo is.

Especially for today’s young people, only safety is not so attractive. In Volvo's New Year video, the brand went against the norm and made a reverse video to fully demonstrate the hard-core capabilities of the Volvo S60. With 390 horsepower and 4.7S, it can break 100km/h, and the control fun that young people like can be mastered in minutes.

That’s not all. Volvo S60 is also equipped with top-level audio, which turns the cabin into a mobile concert hall in an instant, accurately catering to the preferences of young people. This wave of dreamy linkage is really exciting.

After seeing this, some friends must also think that according to the past car companies looking for spokespersons, they would either find athletes or celebrities. These eight poles Unbeatable? Volvo & time s; Luo Xiang? What kind of dream combination is this? Don't worry, Volvo says you only understand the first layer.

You know, Teacher Luo Xiang first made his debut at Station B. First, let’s take a look at teacher Luo Xiang’s classic quotations from the national legal education class at Station B.

?If a panda bites you, can you kill the panda? Or can you eat pandas when you're about to starve to death? Okay, this is called emergency evacuation. ?

?World problem: Who should be saved first, mother or girlfriend, when they fall into the water? You must save your mother because one is a legal obligation and the other is a moral obligation. This is called a conflict of obligations. ?

Seeing these professional terms, which law student’s DNA is moved again?

To be honest, as a legal layman, although I couldn’t understand it, I was greatly shocked! How can we learn obscure laws like this?

And these are all written by Luo Xiang, a famous law test teacher (or a well-known joker at Station B, an outlaw gangster, and Zhang San Terminator?).

The teenagers who were chasing fans at Station B in those years are all studying law at Station B today! Can you believe it? This is the charm of Luo Xiang.

This professor from the China University of Political Science and Law, one of the top universities in the country, has single-handedly occupied the traffic high ground of Station B, becoming one of the top 100 UP owners, and can be called the top figure in the legal industry.

However, although Teacher Luo Xiang outputs one joke every five minutes on average, he is really promoting the law. Many students who have listened to Luo Xiang's class at Station B said: This knowledge has finally entered their brains, and law turns out to be so interesting. Even many passers-by who are not majoring in law crowded into Luo Xiang's class, in a great effort to popularize the law among the people.

And what is the law? The law is the guarantee of life and safety.

Isn’t this consistent?

Volvo, a car company with safety as its brand mission, has always been inseparable from its central idea of ??"people-oriented". Volvo's new brand proposition is: life and love cannot be let down. ?

Doesn’t this coincide with what Luo Xiang insists on: The law provides life protection?

Are you feeling a bit guilty?

With both hard-core products and hard-core spokespersons, Volvo has really come to its senses this time. It’s no wonder that many car enthusiasts say: “Volvo’s vision in selecting spokespersons is amazing.”

Volvo’s New Year’s reversal video is probably going to be out of the circle with Luo Xiang.

It can be said that the cooperation between Volvo and Luo Xiang is based on the very consistent tonality of both parties. Moreover, Luo Xiang, who became popular from Station B, has a relatively young fan base, which exactly coincides with the audience group of Volvo S60.

I have to say that Volvo’s vision in selecting spokespersons is really amazing, and there is something really good about it.

Why are you still standing there? Just give it a like and that’s it!

Quzhou Junyue Ruivo Volvo 4S Store

Address: Building 2, Area 7, No. 109 Zhexi Avenue, Quzhou City

Sales Hotline: 0570-8265555

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