Disadvantages of tourism development in Zaozhuang

It can be said that compared with the advanced cities in the province, Zaozhuang's tourism industry is still relatively small in terms of the scale and volume of scenic spots, the grade of tourism products and the space for market development, and its proportion in the national economy is relatively light. It can only be said that it has initially become an industry.

1, planning lags behind. No matter the planning of the whole city, or the planning of all districts (cities) and scenic spots, there is a lack of top tourism experts at home and abroad, high-level creativity and planning, poor taste of tourism products, weak characteristics and lack of resource integration.

2. Insufficient understanding of the importance of developing tourism. The driving role of tourism in economic and social development and the driving role of tourism in the tertiary industry have not been recognized and accepted by the majority of cadres. Because the development of tourism has to go through three stages, the first stage is "high input and low output"; The second stage is "high input and high output"; The third stage is "low input and high output"; Accompanied by three stages, the contribution of tourism to the economy is enriching the people first, then the local government, and finally the finance. Because our city is still in the first stage, it is generally worried about high input and low output, slow effect of large investment and difficulty in raising funds, so it is difficult to form a guarantee mechanism for the leading role of the government.

3. The development depth of scenic spots is not enough. The leading scenic spots that can drive other tourist attractions are not prominent enough, and the scenic spots are scattered weakly, and they are fragmented and small-scale, lacking leading tourist attractions with large scale, large volume and high investment intensity.

4. The promotion method is not strong. After propaganda in recent years, Zaozhuang tourism has gained a certain popularity both inside and outside the province, but there is still a big gap. Due to the lack of publicity and promotion funds, on the one hand, the scope of publicity and promotion is narrow and the channels are single. Limited to the surrounding areas, the promotion of secondary and tertiary tourist markets is not enough, especially for medium and long-distance tourists 500 kilometers away. On the other hand, from the perspective of publicity methods, we can only print some simple publicity materials, hold some regular activities and publicize them in the regular media, but we can't do high-end tourism advertisements in the national media like advanced regions, which can't produce lasting sensational effects and lasting effects.

5. Tourism investment is seriously insufficient. The construction of tourist attractions must rely on a lot of capital investment. At present, the diversified investment mechanism for the construction of tourist attractions in our city has not yet been formed, and the market-oriented operation mechanism is not active, basically relying on government investment. Guan's garden-staying scenic spot, which is well-known at home and abroad, has invested less than 10 million yuan every year, making it difficult to form the expansion effect of scenic spot development.

6, the system is not smooth, the mechanism is not alive. The function of Tourism Bureau is weak (awkward) and lacks a scientific and efficient development system. Due to the limitation of the organization, the municipal and district (city) tourism authorities are all institutions, which actually undertake the functions of planning and construction, publicity and promotion, departmental coordination, market supervision and industry law enforcement, and it is difficult for the tourism authorities to shoulder their due responsibilities. Because the tourist attractions are arranged by the government, it is difficult to decide the decision-making, management, maintenance and development rights of the scenic spots independently, which leads to sleeping in the arms of the government and lack of initiative and enthusiasm in long-term planning and development, publicity and promotion, personnel training, etc., and the scenic spots are not on the track of market economy.