What exactly does tourism product include and what does it refer to specifically?

Tourism products are also called tourism service products. It refers to consisting of physical goods and services. It includes travel route products that are sold to tourists by travel agents that collect attractions, transportation, accommodation, entertainment and other facilities, equipment, projects and corresponding services, and activity products that are provided to tourists by individual enterprises such as tourist attractions and tourist hotels. It has the characteristics of comprehensiveness, intangibility, simultaneity of production and consumption, non-storability, and non-transferability of ownership.

Tourism products can be divided into five types (National Tourism Administration, 1999):

1. Sightseeing and tourism products (natural scenery, historical sites, city scenery, etc.)

2. Vacation tourism products (seaside, mountains, hot springs, countryside, camping, etc.)

3. Special tourism products (culture, business, sports and fitness, business, etc.)

4. Eco-tourism products: Eco-tourism initially appeared as a new form of tourism. Its main purpose was to protect the environment and return to nature, which changed the previous tourism development model. But today's ecotourism has great innovations in terms of concepts, methods, and requirements, and has become the core theory of sustainable development of the tourism industry.

5. Travel safety products: travel protection supplies, travel accident insurance products, travel protective supplies, these are tools and products that ensure the safety of tourists.

Extended information

Since tourism products have not yet been understood and accepted by consumers, many of tourists' purchases are tentative and there are almost no repeat purchases, resulting in slow sales growth. In addition, in order to make tourists aware of tourism products, tourism companies need to do a lot of advertising and promotion work, which makes the investment and sales expenses of tourism products high, resulting in tourism companies often making very little profit or even losing money.

Due to the effect of early tourism publicity and promotion, tourists have gradually become familiar with tourism products, more and more people are buying tourism products, and the number of repeat buyers has gradually increased, making tourism products begin to have a certain influence in the market. With its popularity, tourism product sales have increased rapidly, and sales have increased rapidly, with a growth rate of more than 10%.

Tourism products have entered a stage of upgrading. As new tourism products have entered the market and gradually replaced old products, the sales volume of most tourism products, except for a few famous brand tourism products, has gradually decreased. At this time, if tourism companies do not quickly take effective measures to bring tourism products into a re-growth stage to extend the life cycle of tourism products, tourism products will be forced to exit due to fierce competition in the market and the continued decline in sales and profits. tourism market.

Baidu Encyclopedia-Tourism Products