Traditional Culture Encyclopedia - Travel guide - Planning of Biluochun River in Xishan Mountain

Planning of Biluochun River in Xishan Mountain

1. E-commerce channel: Open official flagship stores in JD.COM, Tmall, Taobao, Pinduoduo and other e-commerce platforms to carry out online sales.

2. Wholesale channel: cooperate with food wholesalers to push Xishan Biluochun to the retail terminal market.

3. Catering channels: Cooperate with catering enterprises to include Xishan Biluochun in the menu and provide it to consumers.

4. Gift channel: cooperate with gift merchants to provide differentiated services in gift customization and gift packaging, and explore the commercial gift market.

5. Rural e-commerce channel: implement the national poverty alleviation policy, cooperate with the local government, build a rural e-commerce platform, promote Xishan Biluochun products, and develop rural markets.

6. Store channel: Set up Xishan "Biluochun" specialty stores in popular areas such as tourism and scenic spots to attract consumers to buy experience and dig deep into the tourism market.

7. Membership channel: establish sales customer files to provide in-depth services for high loyalty customers, including exclusive customization and VIP privileges.

8. Marketing channels: Promote the brand through social media channels such as advertisements, tweets, Weibo and WeChat. Enhance brand awareness. At the same time, through holding activities such as Xishan Biluochun Cultural Exhibition and charity sale for poverty alleviation, we will establish a good brand image and attract more consumers.