Which department does tourism management belong to?

Tourism management is a major in business administration.

Introduction to Tourism Management Specialty

Tourism management is a new subject rising with the development of economy. It belongs to two disciplines under the administration of industry and commerce. It has great development space and potential. With the globalization of international economy, tourism is more prosperous, and the requirements for tourism management are also improved. At present, many schools offer tourism management majors, which also have certain requirements for professional ability and quality.

General situation of disciplines

TourismManagement (tourism management) China tourism logo.

Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises. Although this discipline appeared in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the industrial and commercial management system. Tourism management is two disciplines under the first-class discipline of business administration.

Edit this professional introduction

Tourism management is a new subject to study tourism management. With the integration of world economy and China's entry into WTO, there are more and more books related to China.

Tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Business training goal: to train senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions. Business training requirements: students mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems. The major of tourism management faces the modern tourism industry, and trains high-tech applied professionals who fully meet the needs of the front line of production, management and service and support the party's line. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping shops and other fields. , and have good professional ethics and professionalism. Master the management theory and methods of modern tourism enterprises, and be competent for the management, teaching and scientific research of tourism enterprises and other related industries.

Edit the training objectives in this paragraph.

Tourism management major faces modern tourism. According to the development of tourism situation, we should cultivate the party's line of supporting the army and adapt to the English of tourism management, that is, production, management and service.

The first-line demand for high-tech applied professionals with all-round development in morality, intelligence, physique and beauty. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping shops and other fields. , and have good professional ethics and professionalism. Master the management theory and methods of modern tourism enterprises, and be competent for the management, teaching and scientific research of tourism enterprises and other related industries.

Edit the research direction of this paragraph

1. Tourism Enterprise Management Tourism Enterprise Management Direction Based on the characteristics of tourism service enterprises, the theory, method and application of tourism enterprise management are studied. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management. 2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, and exhibition tourism management.

Service, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business service, exhibition hall cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, regular release of research data and reports, exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition 4. Tourism culture helps people to correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between economic benefits and social benefits of tourism, and promote the comprehensive, comprehensive and sustained progress of the reception area. It can help people to raise awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area. 5. Laws and regulations in the development of tourism. 6. The economic impact and motivation of tourism. 7. The emergence of tourism behavior and its psychological motivation. 8. Teaching rules of tourism education. 9. Planning of tourist attractions Tourism planning is the overall deployment process of the development goals and implementation methods of a regional comprehensive tourism system. After the tourism planning is approved by the relevant government, it is the legal basis for tourism development and construction of various departments in this area. Tourism planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of tourism planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems with a developmental and three-dimensional perspective. Therefore, tourism planning must be planned from a strategic height to provide guiding policies for achieving tourism goals. Eco-tourism promotes the sustainable development of eco-tourism destination economy and society, which is an important purpose of developing eco-tourism. It is embodied in two levels: the individual level of residents and the overall social, economic and cultural level of tourism destination.