What are the skills of WeChat business sales?

What are the skills of WeChat business sales?

What are the sales skills in WeChat business? With the development of Internet, communication becomes very convenient. The industry of WeChat business has also begun to prosper. Many people want to sell products online. So how can they occupy a certain share of the Internet? Let me share with you the sales skills in the WeChat business.

What are the skills of WeChat business sales? 1 1. Put the most important selling points first.

According to sales psychology's theory of first cause effect, the selling points first introduced to customers will get the most effective effect and be deeply impressed. So put the most obvious selling point of the product at the front.

The first cause effect is also called the first impression effect. Although these first impressions are not always correct, they are the most vivid and firm, and determine the future communication process between the two sides. If a person leaves a good impression at the first meeting, then people will be willing to get close to him and get to know each other quickly, which will affect people's interpretation of his later series of behaviors and performances.

2. The formation of customer trust psychology.

Only trust can be accepted, and trust is the basis of sales skills. Trust can be divided into trust in products and trust in people, and both cannot be neglected. Everyone should learn some skills on how to prove the sales of products.

It's similar to the first one, but the first one is the beginning. This article is the foundation of maintaining customers. The premise of any transaction is trust.

Step 3 listen carefully

Don't introduce too much to customers at first. Listen and understand each other's ideas first, especially learn to ask sales questions and open customers' hearts, then you will know what to say.

Don't talk nonsense when you come up, ask the customer what you want first, be targeted, save your breath, and won't make others feel disgusted. Maybe you can win a good impression of thinking.

4. What do you say when you meet someone

Although they all buy things, their motivations and concerns are different, such as buying a house, people who live in it pay attention to comfort, investors pay attention to appreciation, and people who buy for their children pay attention to the educational environment. Don't copy the prescribed sales words and see what others say.

There is no fixed trend in writing. The fourth point is to follow the third point. After understanding the needs, speak pertinently.

5. Believe in your product.

Every product has advantages and disadvantages, and you must never distrust your own things just because of the disadvantages. If you don't trust your own things, your confidence will be insufficient and customers will notice. Take the product as your own child, and the child will always be your best. With this kind of mood, you will do well. This is an important sales skill.

The highest state of self-confidence is self-hypnosis. If you have great enthusiasm for the product itself, releasing it will affect customers to some extent. Even if you can't hypnotize yourself, don't be too confident. As a salesperson, you have no confidence in your products. You also said this product is good. Who believes it?

6. Learn to describe life

Many WeChat businesses are used to introducing products in a dry way, what functions are used, etc., and it is difficult to stimulate customers' purchasing passion. It is necessary to use the sales skills of image description to draw a wonderful scene of customer experience in customers' minds and let customers be infected.

You'd better exercise your language skills. Don't let customers only see the present. To attract customers, you need more imagination and language.

7. Make good use of numbers

Although the numbers are dry, they have a convincing magical effect. Memorize all kinds of data of products. When you introduce them to customers, you will not only make customers believe in your products, but also make them believe that you are professional. This is not inconsistent with the previous sales skills.

Data is definitely the most intuitive thing to reflect your major, which is simple, direct and effective, and can also effectively echo the second point.

8. There should be a bright spot at the end.

Put the most important thing at the beginning, but don't ignore the end. Can't anticlimactic, because there is recency effect, customers will be impressed by what they hear at last.

You can put some unimportant things in the middle and leave some bright spots at the end, which will suddenly make customers full of fragrance and excitement. After your introduction, customers should have the passion to buy. Sales skills and words are like writing an article, which should have a crown, a belly and a tail.

Recency effect refers to the phenomenon that when people remember a series of things, the memory effect of the last item is better than that of the middle item. This phenomenon is due to the role of recency effect. The longer the message interval, the more obvious recency effect is. The reason is that the previous information is gradually blurred in memory, which makes the recent information clearer in short-term memory.

So the ending is very important. Leave what you need to remind customers at the end, and the effect is self-evident.

What are the skills of WeChat business sales? 2 1. Don't advertise too much.

Some friends who do WeChat business may be novices. When they meet fans, they just promote their products or services. Of course, this straightforward way of speaking is very direct, but I believe that most customers are unacceptable. Especially in the private space of WeChat, advertisements can't stand it as soon as they come up. Therefore, friends in the WeChat business should not adopt this unfriendly way of speaking. It's better to have more topics of making friends, which will bring us closer.

2. Building trust is the first step.

Many WeChat merchants can't grasp customers' needs, let alone their preferences, when they sell. But it's nothing. We can start by building trust. Imagine, even if customers have demand for goods, how can they trust WeChat merchants? After all, there is no contact before, and there is not enough trust to discuss the transaction directly.

Doing WeChat business, asking questions before communicating, will get better results. At least customers will feel comfortable and communicate with other things more smoothly.

3. Use scenarios to guide customer transactions.

After establishing good trust, businesses need to sell. After all, this is the purpose of making friends. But be careful not to advertise too much. Wechat business friends can take some topics, build a scene and introduce the role of their products in this scene. For example, if you sell weight-loss products, you can talk to your customers about some topics related to weight loss, talk about the difficulties of weight loss now, and what kind of effects you have after using the products will drive customers to try to buy them. It's not that difficult to retain customers.