Traditional Culture Encyclopedia - Travel guide - Why did Gaotu transfer to Guangzhou Spark?
Why did Gaotu transfer to Guangzhou Spark?
Business strategy adjustment or business complementarity.
1. Business strategy adjustment: Gaotu is a well-known online travel platform in China. However, in recent years, the competition in the online travel market has become increasingly fierce, and Gaotu’s market share has gradually declined. In order to adjust its business strategy, it focuses on online travel. core business in the field to better respond to market changes.
2. Business complementarity: The businesses of Gaotu and Guangzhou Xinghuo are complementary. Gaotu is mainly engaged in online travel business, and Guangzhou Xinghuo provides corporate travel management services. In order to achieve complementary business advantages and better meet the needs of User needs.
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