How to understand the application of e-commerce in the tourism industry

E-commerce is a new business operation model in which buyers and sellers use microcomputer technology and network communication technology to conduct various commercial activities without meeting each other. This model can realize consumers' online shopping, online transactions between merchants, online electronic payments, and various business activities, trading activities, financial activities and related comprehensive service activities. The development of Internet technology, fierce competition within the tourism industry, and changes in travelers' lifestyles have promoted the application of e-commerce in the tourism industry, which in turn has given rise to the emergence and development of tourism e-commerce.

The application of e-commerce in the tourism industry has the following aspects:

(1) Tourism product providers

Scenic spots and attractions are common tourism product providers . At present, the level of e-commerce in my country's tourist attractions and scenic spots still lags far behind that of developed countries. In terms of market conditions, my country's tourist attractions and scenic spots have market scale, which provides material conditions for the e-commerce development market and can expand the further dissemination of tourist attraction (spot) information.

(2) Travel service intermediaries

Tourism e-commerce websites, travel agencies and local tourism service websites are common travel electronic service intermediaries. my country's tourism e-commerce website began to appear in 1996. Although it was established only a short time ago, its development momentum is strong and it has become a new model of tourism transactions in the information age. At present, there are more than 8,000 websites with certain tourism information capabilities, mainly including regional websites, professional websites and portal travel channels. Generally speaking, most of these tourism e-commerce websites use the Internet to introduce enterprises, attractions and tourist routes. There is a lack of interaction with consumers, low attraction, and it is extremely difficult to reflect its entertainment and interest; the website lacks originality and novelty, and the introduction of attractions is pasted and copied from each other, and is the same; in addition, the content of the website is slow to update, and it cannot be accurate about related scenic spots. The latest information, including discount information, etc. will be updated as soon as possible. It should be said that my country's current tourism e-commerce websites have not yet made full use of the powerful information management and transmission functions of the modern Internet to extend the company's core business processes, customer relationship management and development of potential customer resources to the Internet

(3) Tourism product consumers

Travellers go from travel planning to travel completion to the end of the trip. The e-commerce applications involved in the whole process mainly include attraction inquiry, bus tickets, air tickets, and ticket booking and payment systems. , hotel reservation system, group travel operating system; if traveling overseas, various visa processing systems are also involved. Judging from the affiliation of these tourism e-commerce, it can be attributed to tourism websites, transportation, civil aviation, scenic spots, hotels, and diplomatic and consulates. It can be seen that travelers make a complicated journey.

In the face of various complicated travel systems, how to reduce the operational burden on travelers and achieve convenient operations will be an important issue. Obviously, this is the current situation of various travel e-commerce websites with single functions. The system does not have it. Coordinate various departments to build a composite tourism system that integrates various subsystems to provide transparent one-stop services that solve common travel problems, such as integrating scenic spot introduction, ticket purchase, scenic spot ticket purchase, catering services, hotel reservations and other information , this will be a trend.