How can I improve my personal homepage?

To let others know about your website, you must promote it. There are three ways to promote websites, one is to link (advertise) on some big and well-known websites, and the other is to register the website address and content summary of enterprise websites on important search engines on the network, so that netizens can query the website address of enterprises through search engines. The biggest search engines are Yahoo, Google, Infoseek, Lycos and so on. Sina.com, Sohu.com, China.com, 163.com, fm365.com and soucool.com are well-known in China. The third is to establish contact or publish information with industry-related websites.

How to increase the number of visitors to the website

Maybe you already have a home online, but there are always few visitors. How to increase the number of visitors and attract more repeat customers is definitely a problem that bothers you.

Step 1: Choosing the right material is the beginning of success: If your homepage only introduces you, your family or some simple and boring things, how many friends will visit your website in the future? Unless you are a celebrity. For the vast number of enthusiasts, this is a problem that needs careful consideration. Don't wait until your website is finished to find it inappropriate. Therefore, you must think before you start:

Personal homepage is generally established for two purposes, interest and money. I don't want to say more about my interests. We all have our own hobbies. However, this kind of personal homepage is easy to die without long-term planning and careful maintenance. At that time, 99% of the personal websites established in the same period of our 1997 have disappeared. I only give some advice to those friends who build websites just to make money. At present, how to make money on websites only depends on advertisements, and advertisements must rely on relatively high visits. In fact, it doesn't make much sense for your homepage to have less than 5000 visitors, but the key to how to increase the number of visitors lies in the selection of materials. So first of all, we must accurately grasp the theme of the home page. Pornography, hacking, downloading (including all kinds of software, books, mp3, etc. ) are the first choice to absolutely guarantee the number of visitors, but illegality and copyright will always be our concern. Some of my friends received warning letters from lawyers. Among them, hackers need high technology (of course, there are many ready-made ones on the Internet), and downloading depends on hardware conditions. Only pornography is a shortcut, but it is very risky, and now advertisers have almost closed its door. If you think the above three are not feasible, then I will introduce you to several websites of the second echelon: games, news, free, money-making, teaching, audio-visual and other special websites. Needless to say, the game is highly feasible, but it takes a lot of time and energy. Free is relatively simple, you just need to listen and read more copies, but there are so many such websites that it is difficult to get ahead. The demand for news is so high that it is simply selling coolies. Money-making websites can be said to be the hottest websites recently, and they have sprung up overnight. Whether to choose depends on your strength. Teaching websites are technical, and ordinary netizens may not be competent. Audio-visual classes were also quite popular some time ago. Finally, there is a special website, which combines interests and improves work enthusiasm, but browsing is limited to a certain topic, but it is conducive to making some like-minded friends.

The following are the top ten themes of 100 famous websites in the United States in 1999 as judged by pc magazine, which have certain reference value for you.

Category 1: online job hunting

Category 2: Online Chat/Instant Messaging /icq

Category 3: Online communities/discussions/mailing lists

Category 4: Computer Technology

Category 5: Web page/website development

Category VI: Entertainment websites

Category 7: Travel

Category 8: Reference/Information

Category 9: Family/Education

Category 10: Life/Fashion

Each category can be further subdivided, such as entertainment, sports/movies/music. Music can be divided into mp3, vqf and ra according to the format, and classical, modern and rock according to the form of expression. These are just the most common topics, and there are many professional, alternative and unique topics to choose from, such as traditional Chinese medicine, tropical fish and weather forecast. At the same time, the connection and cross-combination of various themes can produce new themes, such as tourism forum (tourism+discussion) and classic goal kicking (football+film and television). In this way, there can be thousands of themes, so there will be no repetition of themes and it will be difficult to choose.

I'll give you a hint. Hot topics are eternal themes.

Take a very large number of download stations, but up to now, new download stations are still emerging. Therefore, as long as you have characteristics, there will always be regular visitors, but if you build a bland download station, why will others come to you? Therefore, when making popular websites, you must pay more attention to important news-such as the recent Russian nuclear submarine incident, pay attention to the topics around you-such as the recent price war of color TV, and look at the top 50 websites in the major rankings-so as to know what netizens want to see now. These are good materials. Learn from other people's successful experience, add your own independent opinions and ideas, and fully integrate into your "home" so that you can

Now, do you deny this theme? Maybe you don't think all the topics I said are good. Maybe I think the topic you want is better and simpler than mine. In short, the principle is how to get rich as soon as possible, but try not to choose illegal, pornographic or copyrighted topics, otherwise it will be easily caught and the loss will outweigh the gain.

Step 2: Website design, production and promotion are the keys to success. Regarding the design and production of the website, this is a matter of different opinions. There is a lot of content here, and several books can be published, and there are many technical problems. Here is mainly about how to promote.

Log on to a search engine-but the chances of others finding you are still quite poor;

Chat rooms tell netizens that if this is appropriate, most of them will be disgusted by others;

Broadly speaking, in bbs, BBS-often go to the more famous BBS, BBS to flatter, often have unexpected results;

Leave a message on a high-traffic website-it's a good idea, leaving a message allows you to get in touch with the features in your website;

Use e-mail to distribute invitations widely-usually pay attention to collecting some useful e-mail addresses and sending some invitations. Be sure to pay attention to the contents of the email, so as not to make people feel disgusted. Remember not to use it repeatedly, or it will turn into spam, which is the most disgusting thing for netizens at present, but it doesn't hurt to use it for publicity;

Exchange connections with excellent websites-but this service is generally not available in big stations now. If everyone wants to do this, don't they have to write a few pages for their contacts? ! ! But there are exceptions, that is, you provide them with useful information or free services for a long time, and that is different. It will be very helpful for your publicity to exchange more contacts with netizens;

Participate in the advertising exchange publicity-link exchange may be difficult, but it is easier to participate in the advertising exchange network. At present, the advertising exchange network of some characters can reach 1: 10 or higher, as long as the title you use is attractive enough, it will bring good traffic;

Often participate in some network-related activities-such as web page making competition, network knowledge competition. Although there are not many such activities, as long as there are, you have to participate. Even if it feels a little difficult, as long as you do it, you will always get something. I think participating in such activities is not only for winning prizes, but also for my own promotion activities. Meanwhile, you can gain a lot of experience from these excellent websites.

If you have enough ability, you can also carry out the following activities: publishing articles in newspapers and periodicals, organizing prize-winning competitions, and providing free services (such as providing some free services for everyone with the support of servers and cgi programs). In short, you should use all available methods and do what you can, and you can't "burn money" like some commercial websites. Remember, you are still a personal website.

Step 3: Keep your visitors and make your website last forever. It's hard for attracted tourists to come here once and never come back. In fact, as long as you do the following, it is hard for them not to look back:

1, pay attention to the browsers commonly used for surfing the Internet. Considering that most ordinary friends still use dial-up internet access, the speed is limited, the page can't be made big and long, and don't use too many technologies such as java. This is not supported by all browsers, and you may get poor results in unsupported browsers.

2, the page is beautiful, the content is the first, and updated in time. Beautiful, just like a person dressed beautifully, gives people a bright eye, why not look back? At the same time, if a website has no attractive content, others will not be interested. There is good content, but it must be updated at high speed. Otherwise, what interest will netizens have every time they come to see the same face?

3. Clear structure and easy navigation. The website structure is like a human skeleton, which constructs the overall framework of the website. Although there are different forms of expression, it is not good to get lost, especially for websites with rich content.

4. Apply for a memorable domain name. Use an easy-to-remember domain name to make people unforgettable. If you don't bookmark it, you won't forget it.

5. Make friends with friends and be honest with others. Although you can hide your identity and background online, if you don't pay a little sincerity, others will ignore you. Every time a friend writes, I always reply seriously and try my best to help. Close contacts are all equally enthusiastic people, although not many, but often give you the most tangible help! Cherish this opportunity to get together, she may be the biggest gain for you to surf the Internet.

6. Alliance with websites. Combine two or three websites to form a small alliance. After the integration of the same column, one person can design and other websites can establish mirror images or connections. Each member has his own column and plays it as usual. This not only takes care of personal advantages, but also does not undermine the independence of autonomy, and there is no need to require all decathlons, so that time, energy and space can be fully utilized. Isn't it easier to gather the overall advantages and retain visitors?

7. Create a mailing list. Maybe your visitors can't go to your website or forget it for one reason or another, but if you have a good mailing list, it will remind them of your efforts, even though they don't have time to go to your place. Of course, if there is something they are interested in, why not come?

Strategies for increasing website traffic

Chapter 65438 +0. foreword

+Increasing website traffic is a long-term task.

+Increasing website traffic needs to target a specific audience.

+Increasing the number of visitors to the website requires continuous improvement of the website.

Chapter two. Evaluate the current visit

(1) Be sure to evaluate the current number of visits, and analyze the comprehensive statistics and comprehensive ranking of monthly, weekly, daily and hourly visits.

1, current flow

General weekly traffic statistics data include the following contents (take Netease statistics as an example)

Time visitor ratio chart

Sunday 18203 10.74%

Monday 27265 16.08%

Tuesday 27244 16.07%

Wednesday 2654 1 15.65%

Thursday 26274 15.50%

Friday 23993 14. 15%

Saturday 20033 1 1.82%

2. The data of general monthly traffic statistics include the following contents (taking Netease statistics as an example).

Time visitor ratio chart

10, 1, 5 1, 0.43%

10.02 50 0.43%

65438+1October 3rd 226 1.94%

65438+1October 4th 293 2.52%

65438+1October 5th 322 2.77%

……

September 30th 208 1.79%

3. General hourly access statistics include the following contents (taking Netease statistics as an example).

Time-interval visitor ratio chart

0:00- 1:00 2 1 56.75%

1:00-2:00 9 24.32%

2:00-3:00 8 2 1.62%

3:00-4:00 2 5.40%

4:00-5:00 2 5.40%

…… …… …… ……

23:00-0:00 18 48.64%

4. The data of general comprehensive access statistics include the following contents (taking Netease statistics as an example).

(1) browser usage statistics

Browser usage icon

Internet developers 208627 96.99%

Netscape 6298

Lynx 0 0.00%

Instantly move 0 0.00%

Opera 87 0.04%

Other 7 1 0.03%

(2) Operating system usage statistics

Operating system utilization chart

windows 98 176268 8 1.95%

Windows95 6039 2.80%

Windows32 19448 9.04%

windows nt 13 134 6. 10%

PowerPC 80

Sunshine 1 1 0.00%

AIX 0 0.00%

Linux 16 0.00%

FreeBSD 2 0.00%

HPUX 1 0.00%

NetBSD 0 0.00%

The standard deviation is 0.00%

OSF 1 0 0.00%

IRIX 2 0.00%

Other 82 0.03%

(3) Statistics of recent tourist routes

Access date access time URL

2000- 10-25 10:20:20 /

2000- 10-25 10:20: 19 /

2000- 10-25 10: 19:04 /

2000- 10-25 company/exhibition

(4) Comprehensive ranking

Start date:1999-1-15 00: 42: 35.

Total statistical days 64

The total number of visitors is 275 1777.

The average number of visitors per day is 42525.

Website-style commercial website

At present, it ranks ninth in total.

The total number of visitors today is 136930.

The estimated number of visitors today is 2309 19.

The maximum number of views per day is 177020.

(2) Flow analysis

By month, week and day, we can clearly analyze which months of the year, which days of the week and which periods of the day are visited a lot. In view of these numerous visits, we can update and upload the website accordingly. For example, according to the statistics of the total monthly visits in www.vjob.com.cn, the visits in July, August and September are relatively large, that is, the visits in the second half of the year are much higher than those in the first half. The reason is that students graduate and practice in the second half of the year, during which they are looking for jobs in www.vjob.com.cn. Www.vjob.com.cn can brew a revision for students in the second half of each year; For example, www.vjob.com.cn's weekly traffic statistics show that the traffic on Saturday and Sunday is small, and the traffic on Monday and Friday is average. If we contact the statistics of hourly traffic again, the traffic between 9:00- 18:00 is the largest, followed by 19:00-23:00. We might as well draw the following guesses: it is more common for tourists to go to www.vjob.com.cn during working hours and for students to go to www.vjob.com.cn at night; According to comprehensive statistics, 96.99% of visitors use IE, so www.vjob.com.cn can mainly consider IE in terms of interface compatibility. According to the recent statistics of visitors' routes, most visitors are regular customers and visit this site directly during the day. ...

Generally speaking, the traffic of a site consists of two parts, one is the regular visitors, and the other is the new visitors. Fixed visitors are the guarantee for the fixed growth of site traffic, and new visitors are the guarantee for the growth of site traffic at any time. Generally speaking, the source of frequent visitors is "favorites", that is, visitors mark your website for the next visit. The new visitors will come from all directions of the network, most likely: 1, the connection of other sites (163 169), and 2, the search in search engines (Yahoo, Sohu). In short, you can determine whether your publicity strategy is successful by considering where the visitors come from.

We couldn't know the customer distribution of our website before, but with the introduction of related free services, we can know the number of visitors to our website at any time. At present, Netease and Topcn, two major domestic traffic analysis websites, can provide related services. However, due to different settings, the results of the two websites are far from each other when analyzing the same website. Therefore, when we choose this kind of service at home, we'd better apply for the same service abroad, so that the result is relatively correct.

Traffic analysis service enables us to determine how visitors find your website and why other visitors can't find your website. For example, if we log the site into a search engine and find that the visitors come from there through analysis, then you need to determine whether your site is successfully listed in the search engine directory. If not, then we can register again.

The above analysis enables us to make a scientific evaluation of the number of visitors and groups of visitors to this website, so as to clearly understand who visited our website, when, where and how. Through these traffic analysis, it is the first step for us to improve the traffic of the website, and we must not miss it!

Chapter three. Strategies for increasing visits

This is the focus of every website and the most difficult problem to solve. Solving this problem requires experience and trying! There are countless website operators working hard for it all the time in the world, but unfortunately the failure cases account for the vast majority! Because there are always people ahead of us, their success may be accidental, but more often, they are constantly practicing any idea. Even if you fail, you will accumulate some experience. And success sometimes comes from those experiences, so we might as well try to do some discussion.

(a) Improving the existing website

The design of the home page needs some skills, but more is the understanding of the whole Internet. Even if we invest a lot of energy, we may not get the same degree of return. Therefore, we should strive to transform the existing website to make it more attractive-I prefer to call it "adhesion", which is the key to increase the number of visitors. No one will like a bad website. So when we decide to make our website more sticky, we should carefully continue to transform the website. Note: This is a continuous and persistent long-term work.

Before branding your website, the following six questions must not be vague. Please consider carefully:

+What is the positioning of your website?

+Who should be the visitors to your website?

+What will visitors leave on your website?

+What does your website expect visitors to get?

+Is there anything on your website that will make visitors come again?

+What's on your website that will make visitors stay?

What is the positioning of your website?

Brand strategy: Only you can answer this question. If you haven't figured out your brand strategy in this area, the prospect of your website is really hard to be optimistic.

Business orientation: www.vjob.com.cn online talent exchange activities. But it should be emphasized that if www. vjob. com. cn wants to become the largest online talent exchange market based on Zhuhai, your website must be as accurate as www.vjob.com.cn.

Target customer: A successful commercial website will definitely pay attention to its own commercial profit point: what profit does it depend on? To put it bluntly, who can provide income for your website? This is a core issue. At present, investors value a website for two reasons: first, you can make money now; Second, you can make money in the future! These two points reflect what we call "the business model of website management".

Based on this understanding, let's think about two popular forms of e-commerce: B2C and B2B. You can choose according to the actual situation.

One thing needs to be explained: when your website has a large number of registered users, there will be many business opportunities-business opportunities! Registered users will become your bargaining chip with business partners! I believe that investors care about registered users for one reason.

Now let's consider an important question: those people should be visitors to your website. According to the data analysis of current visit statistics and the positioning of websites, we have drawn up the following table:

Category target customer customer characteristics

** ** **

** ** **

Among them, "customer characteristics" is to describe the specific characteristics of customers in refined language, such as "revisiting".

It's not too difficult for people to visit your website. The problem is that it is not easy for them to visit your website again. So, what we have to think about is: What will make visitors come back to your website? Update every minute? Or is the content unique? Or a personalized strategy? Or the "household" strategy of camping? Or beyond our imagination? The following experience is worth learning:

1, beautiful interface.

Some people may say that content is the most important, and beauty is the second. Sounds good, but it's all wet! ! If your website is a search engine, portal or news website, the interface may not need to be beautiful, such as people who go to Yahoo, their purpose is to go to another place quickly through this "door", and they will not stay at Yahoo; But other types of websites create a virtual society, and we hope that people who come will stay and "settle down"-that is, the camp! So your hall must be beautiful and pleasing to the eye. -So it is very important to understand the concepts of "door" and "household"!

We should try our best to use the latest network technology to design web pages. Although the content is the key to the website, visitors will feel bored without pleasing visual enjoyment.

2, update at any time, easy to find.

Can your website prepare 100 messages every day, or 1000 messages? Can you reach an average of 1 message per minute during the 8-hour rush hour? If possible, congratulations, your traffic can't be too high. But there is still great potential to be tapped. Don't be satisfied with what you have achieved, or you will be left behind by your competitors at any time. We should always keep in a better state.

Easy to find-provide "full-text search"! When we have a lot of content, we have to consider another question: is it easy to find! If you haven't done the information search function yet, please do it at once. If yes, please review it and see if it can be improved.

3. Personalized information is the most valuable content

I believe that different visitors will have different sensitivities to the content of the website, and the most valuable information must be information that can meet the needs of visitors-that is, personalized information is the most valuable content meaning.

At present, due to the powerful filtering function of the computer, the personalized information of the network has been realized. It is very easy to get information on the Internet, so if your website can provide valuable information regularly, it will attract more visitors.

4. The website is fast.

If your website is going to be 1, speed will be the ultimate problem.

5. Interactive content

More and more visitors want interactive content. They not only want to see it, but also want to add something to your website. So adding a BBS or chat room will increase the traffic of the site.

Summary: transforming the website is the most critical step to increase the number of visitors to the website. Without a good interactive effect on visitors, it is futile to do anything else.

(b) Registration with search engines

Everyone will register a website with a search engine, but no one really knows whether it is really effective. In my experience, even if we register the site in the search engine, we can't obviously increase the traffic of the site. The possible probability is that when there are 10000 searches, the probability of finding your site and entering it is only 1 time, and more likely, there is no chance at all. I am not exaggerating. We need to know the registration skills, not simply tell the search engine where I am.

There are two kinds of search engines, one is manually registered, such as Yahoo, and the other is automatically registered, which is the most popular type at present. Manual registration relies on people to input the information of the site into the database. Its advantage is that the catalogue will be clear. Relatively speaking, there is less content, but the chances of being searched will increase. Moreover, the content of automatically registered sites is very rich, but in this way, irrelevant sites will be searched when searching. For us, both websites can be used, but we need to know some skills.

Here, I would like to suggest that if your website is in Chinese, you'd better register with Chinese search engines (such as Sohu www.sina.com, Chinese Excite, Netease www.netease.com and Sina www.sina.com). Because the chances of being found will increase a lot, and Chinese search engine websites. First of all, cn.yahoo.com, some people may think that Yahoo Chinese is a bit unsatisfactory, but because its brand is deeply rooted in people's hearts, there are many tourists. And at present, its content is not rich, so that when we successfully register the website in Yahoo, we will have more opportunities to be discovered than other websites. However, pay attention to one thing. When registering a website, we must pay attention to the screening and scrutiny of keywords, which should be paid enough attention to.

As mentioned above, a search site may contain a lot of content. In this way, when we want to search a site, we will find thousands of sites, and more sites are buried. The following are some experiences worth mentioning: Only when you rank 10 in the search results, the possibility of being clicked will be higher. Therefore, how to improve the ranking of our site has become the key to successful registration, because even if we register on a search site, but we rank lower, then the effect will be far from good. This situation is more common in automatically registered websites. It is worth studying to improve the site ranking. There are also services to improve the site ranking on the Internet, of course, there is a price, but it must be remembered that there can only be one first place.

Utilization ratio of (1) yuan

META tag is used to provide information about HTML documents, but the content it contains does not appear on the web page. Many web page producers pay little attention to this tag, because even if it is deleted, it will not affect the appearance of the web page. The biggest function of META is to provide descriptive keywords about this site to search engines. Simply put, when searching your website, the robot on the search platform will first check the keywords described by META, and then add these keywords to the database. Therefore, making good use of META tags will increase your chances of being searched in search engines.

META tags are used as follows:

& ltmeta name = " keywords " CONTENT = " Keywords，Keywords，Keywords " >

In terms of content, you should list popular keywords here as much as possible, even if your web page does not contain these contents. Although this kind of practice feels a bit "deceptive", it is reassuring that we are just "deceiving" the robot. So you can add the most popular keywords at will, such as Clinton. Here's another trick, we can repeat a keyword to improve the ranking position of our website, such as:

& ltmetaname="Keywords"CONTENT= "stock, stock, stock, stock & gt

However, the current "new" search engines no longer pay attention to META tags. Maybe they found cheating, so the robot avoided it, just scanned your web page and used the words that appeared most frequently as keywords, or the words at the top of the web page as keywords. What should I do? Actually, there is no problem. We have more ways to "cheat" robots.

Because most search engines now scan your entire web page, we can put popular keywords on the web page so that everyone can see the keywords, including robots. We should try to hide the keywords in the web page. It's very simple, just make the keywords consistent with the background color.

There is a better way (which may be considered as fraud by search engines such as google): make a web page and put all the keywords we know on this web page, and put them as you like, because this page is only open to robots. We can use the above two methods to set keywords. Remember, we should make a link to your website, which is the best way, because we can provide robots with the most complete, best and hottest keywords as much as possible, and no one has seen this page.

(2) Exchange of advertisements

Advertising exchange is used by many websites, but even if advertisements are used, it does not bring more visitors. What is the reason?

First of all, let's look at the first kind of advertising exchange, that is, the advertising exchange between individuals, which is the most advertising exchange at present. Many personal sites exchange LOGO with each other, making it easy to establish a connection. But unfortunately, some connections are not good, so many personal websites put forward several conditions. First, the number of visits is equivalent; Second, home page exchange. Obviously, this approach is right. In my experience, when I was in link exchange with my personal site, the other party put my LOGO on the friendship link page, not the home page. Strangely, the friendship link page contains many other exchange signs. As I expected, no tourists came from there. So, after a few days, I put forward the above two conditions, and the effect is really good.

Then there is the so-called commercial advertising exchange. There are many places that offer this service. The exchange rules are simple and fair on the surface. I have no more skills for you. I just remind you that choosing the hottest advertising exchange is a very simple skill, but no one pays attention.

Get a reward

Some organizations offer us some opportunities to win an award, and some orders are firm. First and second, all participants want to.