Traditional Culture Encyclopedia - Travel guide - What are the following sources of tourism marketing research materials?
What are the following sources of tourism marketing research materials?
1. tourism market information sources divide tourism market research methods into two categories: copywriting research method and field research method. Copywriting research method is a research method to collect all kinds of existing information data and intelligence materials (also known as second-hand materials) inside and outside tourism enterprises, and select the content related to the purpose of market research for analysis and research.
2. On-the-spot investigation is a kind of investigation method, which is carefully designed and organized, and the researchers collect the original data (also called first-hand data) directly from the respondents. The methods of field investigation mainly include interview, observation and experiment. According to the types of research projects, research purposes and requirements, allowed time, research funds and other material conditions, one or more of them can be flexibly selected for cross-combination.
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