On the Countermeasures of Tourism Development

(A) to strengthen the awareness of tourism management

In order to accelerate the development of tourism in Guizhou, it is necessary to implement comprehensive, all-round and authoritative management of tourism, cover the whole industry, give play to the role of multi-level markets, form a legal system, and realize the transformation from a single department to relevant departments. The comprehensiveness and dependence of tourism make the industry span large and the industry boundary vague. The management of tourism market involves multiple management departments, and it is impossible for tourism management departments to cover all the functions of other management departments. Effective management of the tourism market is bound to be a kind of joint management, and the relationship between tourism management departments and related departments should be handled well. Relevant departments must take tourism management related to their own departments as their own responsibilities and form an effective tourism management system.

(two) to shape the image of tourism and strengthen publicity and promotion.

Although Guizhou has made great efforts in shaping its tourism image, it has achieved little. However, the author believes that Guizhou must persist in creating a distinctive and unforgettable tourism image, because the establishment of the image is indeed of great significance to the sustainable development of Guizhou tourism. We find that almost all countries or regions with developed tourism are pursuing a kind of tourism development, promoting the market as a whole rather than a few scenic spots, and relying on the image to attract tourists. In the past, the tourism image and slogan of Guizhou changed too much and its characteristics were unknown. At present, the positioning of Guizhou's tourism image should be based on the national perspective. From the perspective of tourists' psychological guidance and market demand, Guizhou's tourism image design should not only conform to its own resource characteristics and historical context, but also be attractive to the market. When carrying out tourism promotion, we should establish the overall tourism image and then divide the tourist market according to its characteristics. For example, the overall tourism image of Guizhou can be defined as "magical Guizhou color wind", and then the image of "original ecological natural scenery and colorful ethnic customs" can be launched for coastal areas; www.bfblw.com/lw 1.asp? ID = 177 to promote the image of "green karst kingdom and beautiful mountains and rivers" to the Central Plains market. All these make Guizhou first leave a profound tourism image in the hearts of the world, and then have a unique and irreplaceable tourism attraction image in different tourism markets.

(3) Highlight the connotation of tourism culture and create characteristic tourism products.

At present, under the new situation of cultural and economic integration, the more cultural connotations the tourism economy injects, the higher the grade and added value of the developed tourism products, and the stronger the competitiveness. Guizhou is rich in tourism culture background, with profound national cultural heritage and characteristic cultural resources. But now there is a lack of excavation, integration and publicity. Guizhou can deeply explore the red culture, ancient town culture, Yelang culture, national folk culture, Tunpu culture and wine culture, so that the natural landscape and humanistic connotation of Guizhou are closely intertwined. On the basis of excavation and integration, Guizhou tourism culture is promoted through various forms of publicity. Among them, holding a cultural festival is a good way. Cultural Festival is a festival that combines local unique cultural resources and cultural assets, arouses people's recognition of local culture and becomes the main attraction of tourists. In 2005, China Huangguoshu Waterfall Festival in Guizhou launched a large-scale national song and dance "Colorful Guizhou Customs", which is a successful example, injecting heavy cultural elements into Guizhou tourism and enhancing its cultural taste. However, the program is exquisite in both picture and market. To build a tourism brand in Guizhou and improve the economic benefits of tourism, it is far from enough to rely solely on a Huangguoshu Waterfall. It requires us to have a number of high-grade tourism products that are attractive and competitive at home and abroad.