Wang Yanyong of Tourism Planning and Development

Wang Yanyong, director and professor of the Tourism Management Department of Beijing Jiaotong University, is currently a member of the Tourism Planning Expert Database of the National Tourism Administration, vice chairman of the China Tourism Marketing Expert Committee, member of the China Tourism Culture Expert Committee, director of geological society of china, director of the Beijing Tourism Society, and has worked as a tourism consultant in Shandong Province, Guizhou Province, Ningxia Hui Autonomous Region and dozens of cities.

He has published more than 40 papers in the Journal of Tourism, Tourism Science, China Tourism News and other newspapers, and published monographs and teaching materials such as project planning and tourism planning in scenic spots 1 1 department.

He has presided over the formulation of the world heritage Taishan, Qufu's "Three Holes", Beijing Xicheng District, Shandong Penglai City, Luanchuan County, Henan Province, Xinzheng Huangdi's hometown, etc. 123. He was interviewed by CCTV, Tourism Channel, Shandong TV Station and participated in tourism special programs 100 times, and was interviewed and reported by newspapers such as China Tourism News and Beijing News. Theoretical preparation of the first part of regional tourism planning

The first chapter is introduction.

Section 1 Research Contents and Tasks of Tourism Planning

Section 2 Relationship between Tourism Planning and Development and Other Subjects

Section 3 History of Tourism Planning Development

Section IV Development Trend of Tourism Planning

Chapter II Basic concepts of tourism planning

Section 1 Tourism Resources

Section 2 Tourism Products

Section 3 Tourism Marketing

Section 4 Tourism Planning

The third chapter is the basic theory of tourism planning.

Section 1 Location Theory

Section 2 Growth Pole Theory

Section III Theory of Sustainable Development

Prepare the next regional tourism plan.

Chapter IV Pre-preparation of Tourism Planning

Section 1 Determination of Tourism Planning Tasks

Section 2 The Main Body of Tourism Planning

Section 3 Collection of Tourism Planning Data

Chapter V Evaluation of Basic Conditions for Tourism Development

Section 1 Evaluation of Natural and Socioeconomic Conditions for Tourism Development

Section 2 Evaluation of Tourism Resources Conditions

Section 3 SWOT analysis of tourism development

Chapter VI Strategic Planning of Tourism Development

Section 1 Macro-control Strategies

Section 2 Development-oriented Strategy

Section III Specific Development Strategies

Chapter VII Tourism Product Planning

Section 1 Overview of Tourism Product Planning

Section 2 Design Mode of Route Tourism Products

Section III Design Patterns of Major Categories of Tourism Products

Section IV Tourism Product Design in the Development Stage

Chapter VIII Tourism Functional Zoning and Construction Planning

Section 1 Basic Concepts

Section 2 Method of Tourism Function Zoning

Section 3 Planning for the Construction of Tourism Functional Zoning

Chapter 9 Design Methods of Tourist Attractions

Section 1 Design Methods of Tourist Attractions

Section 2 Detailed Design of Tourism Landscape

Chapter 10 Tourism Market Analysis and Marketing Strategy Planning

Section 1 Investigation on the Characteristics of Tourism Market

Section II Analysis of Characteristics of Subdivided Tourism Market

Section III Positioning and Development of Tourism Target Market

Section IV Positioning Methods of Tourism Target Market

Section 5 Tourism Market Forecast

Section VI Tourism Marketing Countermeasures

Chapter III XI Tourism Safety System Planning

Section 1 Planning of Government Security System

Section 2 Policy and Legal Protection

Section 3 Tourism Management Guarantee

Section IV Financial Guarantee for Tourism Development

Section 5 Information Security System

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Chapter XII Tourism Investment and Benefit Analysis

Chapter XIII Compilation of Tourism Planning Map

Chapter 14 Analysis on the Style of Regional Tourism Planning

Main references

appendix