How to do a good job in Baidu bidding promotion for travel websites?

First, don’t blindly choose broad match when bidding in the tourism industry. Try to use phrase matching and precise matching as much as possible, and use conversion data in conjunction with the promotion process to screen out words with low investment and high conversion, so as to increase investment.

Second, the bidding promotion unit must be detailed, the creativity must be unique, try not to be wrong, and focus on optimizing the quality of keywords.

Third, if you find that your bidding impressions and clicks are relatively high, the money has been spent but no one is consulting. Don’t blindly expand your bidding scope and investment. First look for the reason and see if the keywords searched by users are inconsistent with the core of the page they arrive at (expecting that the search results are not relevant to the content of the page they arrive at). This is a common mistake made by tourism companies in bidding, leading to excessive bounces and loss of customers. .

Fourth, ranking promotion must be combined with online alliance promotion to ensure that customers are not lost as much as possible.

Fifth, qualified travel agencies are best to establish mobile websites to conduct mobile promotion business, combine mobile and PC promotions, grasp the complementary characteristics of the two platforms during peak usage hours, and bid reasonably for promotion. Get the maximum number of customers.