Analysis of marketing purpose of Dazu stone carving?

Through the internet, with the help of effective integration of online and offline, innovative scenic spot marketing means.

From the questionnaire survey, it is found that the biggest way for college students to know about Dazu stone carving scenic spot in the tourism market is to introduce them by friends. On this basis, we must enrich the marketing channels of scenic spots and give full play to the propaganda role of the Internet in the college students' market. On the one hand, on the occasion of winter and summer vacations, we should strengthen the links among scenic spots, travel agencies and college students, and build an interactive platform for tourism information between scenic spots and universities. During the whole tour, it plays the role of online and offline communication. Before traveling, college students should be provided with online travel services such as scenic spot consultation, ticket reservation, tourist destination strategy and scenic spot evaluation. In the process of tourism, give full play to the timely enjoyment of online and offline information Timely online update the queuing situation, tourist density, ticket purchase and other information of various scenic spots in Dazu Stone Carving Scenic Area. After the trip, you can provide a communication platform to increase the dissemination of tourism information. Second, give full play to the marketing role of WeChat and Weibo in college students' market. In the college student market, micro-marketing has become an important marketing tool. Dazu Stone Carving Scenic Spot can make full use of the micro-signal of the website, make college students pay attention to it and realize the promotion of scenic spot information many times. Thirdly, with the help of civilized tourism messengers, college students' tourism volunteers and other selection activities, the audience scope and cultural identity of the scenic spot image in the college students' market will be expanded, thus stimulating college students' tourism desire.