Traditional Culture Encyclopedia - Travel guide - Characteristics of Consumption Behavior of China International Travel Service
Characteristics of Consumption Behavior of China International Travel Service
Generally speaking, the consumption characteristics of Chinese residents' outbound tourism mainly have the following points: 1. According to the survey of information acquisition channels of consumption decision-making characteristics (1), newspapers and magazines, introductions of relatives and friends and the Internet are the three main channels for consumers to obtain outbound tourism information, accounting for 78.8% of the total, of which introductions of relatives and friends and newspapers and magazines account for 28.5% and 28.5% respectively. It is suggested that tourism enterprises should adjust their marketing strategies in time according to the changes in consumption characteristics brought about by the development of information technology.
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