Characteristics of Consumption Behavior of China International Travel Service

Generally speaking, the consumption characteristics of Chinese residents' outbound tourism mainly have the following points: 1. According to the survey of information acquisition channels of consumption decision-making characteristics (1), newspapers and magazines, introductions of relatives and friends and the Internet are the three main channels for consumers to obtain outbound tourism information, accounting for 78.8% of the total, of which introductions of relatives and friends and newspapers and magazines account for 28.5% and 28.5% respectively. It is suggested that tourism enterprises should adjust their marketing strategies in time according to the changes in consumption characteristics brought about by the development of information technology.