Introduction to Tourism Planning and Design

Tourism Planning and Design, edited by Peking University Tourism Research and Planning Center and published by China Building Industry Press, is the first non-periodical series publication of professional tourism planning in China. Its content is mainly "tourism planning+architectural landscape+scenic spot management", which comprehensively and systematically introduces the frontier theoretical research and practical case analysis of urban and regional planning, tourism area planning and design, tourism landscape design, tourism architectural design and tourism scenic spot management in today's tourism and leisure field.

1, Tourism China Future (20 10.8) painted a picture of "China Tourism Development in the Century" for readers. The content is divided into five parts: vertical theory, industry, sub-theory, management and case. The content is rich and comprehensive, and the theory and practice blend, which fully embodies the purpose of this journal. 2. Scenic Area Management and Jiuzhaigou Case Study (20 1 1. 1)

Taking scenic spot management as the main topic and Jiuzhaigou as the core case. First of all, the basic situation of China's 3A-level and above tourist attractions is systematically analyzed. Then it is analyzed from the perspectives of smart scenic spots, tourist flow, heritage sites, scenic spot planning and scenic spot marketing. , respectively, are expounded or analyzed.

3. Festivals, Cities and Tourism (20 1 1.5) takes festivals, cities and tourism as the theme, taking into account the great influence of large-scale festivals on the whole country, regions and host cities. This paper discusses the theoretical problems related to the development of festival tourism in China, and also contains the controversial voice similar to the reform of the Golden Week system. 4. Tourism mobility (20 12. 1) can be divided into four types, namely, inter-city tourism traffic, air traffic and airport services, traffic and sightseeing organizations in scenic spots, and traffic behavior analysis of tourism consumers. Try to observe and consider the problem from the perspective of tourists, and describe a world background of tourism flow and a map of China. 5. Boutique Hotel (20 12.6) is divided into four sections: theoretical discussion, case analysis, designer's perspective and customer's perspective. This paper attempts to analyze and study boutique hotels and design hotels from multiple angles to help industries and consumers establish a more scientific and comprehensive understanding of boutique hotels. 6. Ancient Town Tourist Town (20 12. 1 1) is mainly divided into four sections: cutting-edge theory and latest practice, historical and cultural ancient town, characteristic tourist town and micro-forum. Chen, vice president of Peking University Urban Planning and Design Institute, served as the executive editor, which provided a brand-new perspective for everyone. 7. Tourism Planning and Design-Creative Agriculture (20 13.2) is divided into three parts: theoretical discussion, case analysis and planning and design. Its content involves the general theoretical discussion of creative agriculture, examples of creative agriculture development at home and abroad, and case studies in the field of creative agriculture completed by some planning and design institutions. 8. The contents learned in Tourism Planning and Design-Rural Tourism and Rural Vacation (20 13.7) include not only the development model and product design of rural vacation and rural tourism, but also the marketing management and interest coordination of different subjects, including experience summary, case introduction, theoretical exploration and problem discussion. 9. The main content of tourism planning and design-film and television tourism for tourism performing arts (20 13. 10) is divided into five parts: tourism performing arts development, tourism performing arts culture, tourism performing arts industry, frontier exploration and new perspective, so that readers can fully understand tourism performing arts and film and television tourism in cultural tourism. The album 10, Tourism Planning and Design-Ocean and Island Tourism (20 13. 12) is divided into four parts: an overview of ocean and island tourism planning, an analysis of marine tourism areas, an innovation of marine tourism planning and an exploration of island tourism practice, which shows the present situation and future of China's marine tourism from many angles. 1 1, Tourism Planning and Design-Museum Tourism (20 14.3) is divided into three parts: museum tourism cognition, museum planning and design, and comparison between Chinese and foreign museums, so that readers can fully understand museum tourism in cultural tourism. 12, Tourism Planning and Design-Smart Tourism and Tourism Informatization (20 14.6) This album aims to present the cutting-edge research and practical achievements in the field of tourism informatization, especially smart tourism, and provide multi-dimensional reference for the industry, useful reference for policy makers and rich materials for researchers. 13, Tourism Planning and Design-Greenways, Scenic Roads and Trails (20 14. 10) This album combs the concept, history and theoretical exploration of greenways, scenic roads and trails, and focuses on the planning and design practice of greenways, scenic roads and trails in China by means of cases. 14, tourism planning and design-national parks and scenic spots (20 14. 1 1) In order to cooperate with the construction of the national park system, this album summarizes its development experience and lessons by comparing the relevant systems and management modes of national parks (scenic spots) at home and abroad, and makes an in-depth analysis of the transformation of national parks in various tourist resource areas in China. 15, Tourism Planning and Design-Creative Tourism Complex (20 15.3) takes tourism complex as the topic and Wanda and OCT as the main cases. Firstly, the tourism complex is generally summarized, and then the specific cases of creative tourism and characteristic tourism are analyzed.

16, Tourism Planning and Design-Ethnic Cultural Tourism (20 15.6)

The contents of the research and discussion include not only the research and innovation of ethnic cultural tourism planning, but also ethnic villages and tourism, ethnic geographical architecture, including experience summary, example introduction, theoretical exploration and problem discussion.