2022 Shopping Mall Valentine’s Day Event Planning Plan

In order to ensure that activities can be carried out in an orderly manner, it is often necessary to formulate an activity plan in advance. The activity plan is actually a planning document based on factors related to the activity. How to write an activity plan to be more effective? The following is the 2022 shopping mall Valentine’s Day event planning plan I compiled (generally 6 articles). You are welcome to read it. I hope you will like it. 2022 Shopping Mall Valentine's Day Event Planning Plan 1

1. Activity Theme

Love blooms in the era of passion

2. Event Time

2 February 13th - February 14th

3. Activity content:

(1) Love song duet and true confession

February 13th 10:00- -20:00, a special area is opened on the side of the children's area on the 6th floor. The on-site microphone is connected to the mall broadcast room. Couples can sing or express their true feelings to him or her through love song duets or true confessions. And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.

(2) Romantic Lover’s Rose Fragrance (2.14)

During normal business hours on February 13, customers can go to the promotion service desk on the 6th floor to receive a free rose (limited to 300) branch). If you spend RMB 200 or more in cash on the same day, you will get a box of exquisite chocolates for free.

Tips: The consumption amount does not accumulate. A single cash register receipt (cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.

IV. Media promotion

1. Media selection: "xx Evening News"

2. Page specifications: "xx Evening News" 1/3 page red

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3. Release date: February 14th

4. Expenses: xxx yuan

5. Expenses

1. Exhibition board 2 Block: xxx yuan

2. lintel 2 yuan: xxx yuan

3. Print advertisement: xxx yuan

4. Gifts (roses, chocolates) by The Asset Operation Department is responsible

5. Sound expenses: xxx yuan

6. Other miscellaneous expenses: xxx yuan

Total: about xxx yuan (roses and chocolates Fees are not included)

6. Tips

For this event, VIP cards can use the discount function 2022 Shopping Mall Valentine’s Day Event Planning Plan 2

1. Activity theme

Mutual support and loving Chinese Valentine's Day

2. Activity time

x month x day - x month x day

3 , Planning theme

1. The Chinese Valentine's Day should be distinguished from Valentine's Day, from the caliber of communication to the organization of activities, it is based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? xxx "My Love and Me" large-scale collection event has begun, and collection starts from now on The earliest wedding photos, the earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xxx exquisite gifts worth xx yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xxx Exquisite gifts worth xx yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the xx Square event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - the current price of xxx pedestrian street clothing is 23% off for a limited time. (X month x day - x day, limited time discount, on-site broadcast announcement)

The pedestrian street is responsible for negotiation and execution.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - xxx large-scale theatrical performances and exciting live events.

From x month x day to x day, xxx Liuhe Square wedding show;

From x month x day to x day, xxxxx square wedding dress show;

On x month ——Thousands of paper cranes represent sincerity

xxx Xintiandi Pedestrian Street has thousands of paper cranes to welcome the Chinese Valentine’s Day. In the early stage, xxx employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine’s Day, thousands of paper cranes can be prepared on site With crane paper and pens, customers can fold the paper cranes by themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the pedestrian street - XX Square.

Notices will be issued on the afternoon of x, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

5. We love each other and love the Chinese Valentine’s Day most. xxx Chinese Valentine's Day Magpie Bridge Party!

Purpose: To take advantage of the traditional Chinese festival "Qixi Festival" to hold a social welfare "Magpie Bridge Party" event to attract more customers to enter and learn about xxx.

Time: x month x to x month x

Cooperation unit: xx radio station

Activity theme: Meet you and me, fate is in Thailand and China xxx Queqiao Club

Proposal content:

Form:

The registration form for blind daters shall be in the form of a blind date meeting registration form;

Work The person will register the filled-in registration form into the blind date registration card produced and post it on-site;

Activity stage:

The first stage: Registration stage from x month x day to x month x day

Interested persons can register at the xxx main service desk, Century Plaza main service desk, and Sano Supermarket service desk;

Second stage: blind date stage

On x, x, a large-scale folks meeting will be held in xxx, and company personnel will make a list of applicants.

Person in charge:

6. We love each other and love Chinese Valentine’s Day the most - what should I give to my lover!

On x month x to x month x, on xxx For purchases over xx yuan, you will get a special discount card from xx famous flower shop - xx Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge:

7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition

Husband and wife love competition, Chinese Valentine's Day party, held in xx Square: It was announced through the media in advance and 10 pairs of customers were invited to participate in the couples' love competition to compete on tacit understanding, talent and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items for a limited time. 2022 Shopping Mall Valentine’s Day Event Planning Plan 3

1. Promotional Slogan

2. Hold My Love in February

2. Promotion Time

< p> February 8, 20xx - February 14 (Valentine's Day)

3. Promotional period

February 8, 20xx - February 19 (14 days)

4. Promotional themes

1. Show love in a reasonable way and reduce prices

2. Prepare enough gifts to let your love be announced to the whole world

5. Product Promotion

"Valentine's Day" is a special holiday, a holiday for lovers to give gifts. Therefore, product promotion should be based on the theme of "love gifts", including ornaments, gifts, tokens of love, Flowers, boutique series, etc. Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products reach the highest sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Themed display: February 8th - February 14th

Each store will display the Valentine's Day series of products in a conspicuous position at the front entrance, and you can make full use of the kitchen window display. , such as stores without kitchen windows can be displayed in eye-catching locations.

Requirements:

a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store

b. Each store must pack at least 11 pieces of "ornaments" "Set" for theme display

6. "Love Headdress Bouquet"

Promotion time: February 8th - February 14th

1 , mainly headwear, the current price is 60-30% off the original price, eye-catching price tags are handwritten with art pens, and customers who purchase jewelry for more than 80 yuan will receive a free flower.

2. Make a "passionate headdress bouquet"

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds 100 yuan, the delivery range should not exceed 2 kilometers.

7. Event promotions

1. Valentine’s Balloon Pairing

Make 100-200 pieces and use the balloons to decorate the Valentine’s Day atmosphere in the store and provide shopping gifts ( Stores make their own arrangements).

Cost: Yuan/set.

2. Membership card gift

Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: February 10-14)

Pay attention to the registration of membership card information.

8. Publicity

In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV subtitles, delivery, etc.

9. In-store decoration

1. Prepare enough gifts to announce your love to the whole world. Post photos in front of the door.

a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);

b. A colorful banner: the content is "There is a right way to show love! The price reduction storm is justified" ;

c. Purchase or rent heart-shaped balloons for store decoration;

2. Hygiene inside and outside the counter and store: be tidy, and door and window glass must be clean and spotless.

3. Here it is important to mention that the quality of service must be effectively improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you buy xxx yuan of flowers, you will receive a free accessory or membership card provided by haface;

If you purchase xxx yuan of accessories at haface, you will receive free flowers or a discount card provided by xxx flower shop. .

1. Lover Balloon Pairing

Make 100-200 pieces. The balloons will be used to decorate the Valentine’s Day atmosphere in the store and provide shopping gifts (the store arranges by itself).

Cost: Yuan/set. During Valentine's Day, the overstocked products in the store will be sorted and sorted, and special price areas will be set up. These products can take advantage of this event to be sold at a guaranteed price, so that consumers can feel real benefits. "Valentine's Day" is a special holiday, a holiday for lovers to give gifts. Therefore, product promotions should be based on the theme of "love gifts", including ornaments, gifts, tokens of love, flowers, boutique series, etc.

2022 Shopping Mall Valentine’s Day Activity Planning Plan 4

1. Activity Theme:

Love in 2.14 Love in Beauty City

2. Activity Time:

February 12, 20xx - February 14, 20xx

3. Activity content:

Main activity: Clothing: 120/100/ for purchases over 214 80/60/40

Cosmetics: 60/40 off for purchases over 214

Couple watches: 10% off for the entire purchase

Pure gold: 30 off per gram Yuan

Auxiliary activities:

If the actual payment amount for shopping during the event period exceeds 520 yuan, you can participate in the "Romantic Lottery" [50% winning rate]

The prizes are set as follows:

Award name

Rose

Chocolate

Red wine

Number of prizes

With you in my life

1 bottle

1000 copies

Eternally

1 bottle

1 bottle

300 copies

A lifetime

1 bottle

1 box

1 bottle

60 Servings

Love is you and me

9 sticks

1 box

1 bottle

30 servings

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4. Sales estimate:

The target is 1.2 million in three days, and the average daily customer flow target is 800 people

5. Promotion

1. Two outdoor electronic screens in the mall

2. Display boards for internal activities in the mall

3. In-store broadcasts

4. POP and counter stickers for each counter’s activities

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5. FM98.7 radio

6. Outdoor truss advertising at the front door

6. Atmosphere layout

1. "Love" at the front door Balloon Arch

2. The heart-shaped shape of the main entrance is matched with a pile of event gift bags;

3. The center of the escalator is paved with purple sandman rose petals and matched with a rose heart-shaped shape;

4. Balloons are tied on the lintel of each counter in the main aisle

5. Each counter will prepare a bouquet of 11 roses on February 12. 2022 Shopping Mall Valentine’s Day Event Planning Plan 5

Hosted :

Fall in love, fate starts here...

Origin:

There are more and more young people in the city who yearn for true love but are alone. Traditional matchmaking makes them embarrassed, and online dating It is difficult to distinguish the quality and authenticity of a person, so they would rather remain single forever.

Purpose of the event:

1. Cultural aspect: Let outstanding single men and women in the city, through this event, show their true selves, open their hearts, gain friendship, and meet true love.

2. Commercial aspects:

①Through this event, the brand appeal of Zunpin Yucha Western Restaurant will be improved in the surrounding markets of the same industry;

② Increase the average daily turnover of Zunpin Yucha Western Restaurant.

Activity theme: XX, meeting true love.

Event time: XX.2.14 (three days before and after)

Audience:

1. Members of Yupinyu Tea;

2. Members of cooperative merchants;

Activity methods and charges:

1. Integrate customer resources from various departments of the company and release activity information to guests in the form of text messages;

< p> 2. Publish event information, content, and event methods to recent guests through print advertisements, banners, LED displays, etc.;

3. Carefully arrange the event venue and strive to create a romantic and beautiful Festival atmosphere;

4. A welcome desk is set up in front of the restaurant. Participants can purchase Valentine's Day activity cards at the welcome desk. Men's activity cards: 150 yuan/piece, women's activity cards: 80 yuan/piece. ;

5. All female guests who come to Zunpin Yucha Western Restaurant on Valentine’s Day can receive a rose at the check-in counter;

6. The restaurant will open with the table Two free chocolates.

Activity content:

1. The first wave of love impact: "Find the goddess in your heart"

①Activity slogan: Love happens around you; < /p>

② The company designs its own friendship cards, male (green), female (pink)

The content of the friendship card is: name (nickname), age, hobbies, work, and requirements for him or her;

③After the guests open the table, they will be given a snack as a gift with the Valentine's Day activity card, and a friendship card will be attached for the guests to fill in;

④The guests can observe and then Entrust the waiter to give the dating card to the person you like

⑤ If both parties are interested, the waiter can communicate with them and start dating.

⑥In order to enliven the business atmosphere of the hall during the event, the company may consider arranging on-site hosting to enhance the atmosphere.

The main job of the host is to explain the content of the event and encourage guests to participate.

2. The second wave of love shock: "show off yourself, call for hot girls"

The event organizer will observe the female guests that night. If any young and beautiful ones are found, For girls, you can invite her to perform a simple performance on stage at a specific time (the host and performance time will be arranged separately). After the performance, you can receive a steak coupon presented by the company. With the steak coupon, you can exchange for a free steak within 70 yuan;

3. The third wave of love impact: "True Confession"

For all lovers who visit the Zunpin Yucha Western Restaurant on Valentine's Day, the company can provide them with the opportunity to go on stage and express loudly A chance to show love and receive a bottle of champagne (how can you not be touched by a special confession on a special day)

4. The fourth wave of love impact: "Romantic Passion"

< p> During the event, anyone who spends 300 yuan or more will receive an on-site lottery ticket at 0:00 on February 14, and so on.

Use the raffle ticket to draw a lucky draw on site.

First prize: a bouquet of 99 exquisite roses and a bottle of champagne for 1 person

Second prize: a large plush toy for 3 people

Third prize : A box of chocolates for 10 people each

Scene layout:

Gate:

1. There are two billboards on both sides of the gate, indicating event information; < /p>

(XX Valentine’s Day activity guide: Zunpinyucha invites you and him to attend the Zunpin Dating Valentine’s Day party, and speak your love loudly, let everyone witness your love, and take it with you Your sweet love is danced and conveyed on the spot)

2. The door glass is decorated with heart-shaped and rose patterns

3. The entrance to the fish pond is decorated with pink balloons

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Valentine’s Day event planning: A match between a talented man and a good-looking girl

Activity theme: A match between a talented man and a good-looking girl

Activity time: 8/17 15:00--17:00 < /p>

Activity location: Main entrance stage on the first floor Registration phone number: XXXXXXXX

Activity content

Do you want to spend a romantic Valentine’s Day together? Do you want to spend a romantic Valentine’s Day together? Want to spend a special Valentine's Day? Come and take a look! Here we will help you realize your wish. As long as you feel that you and your lover are the best couple, come and sign up! There are many levels here. I’m going to test you! The test is divided into three parts: 1. Love song duet (please bring your own accompaniment tape); 2. Heart-to-heart communication; 3. Confession of love; the number of places is limited and only 10 people can apply. Here we will have a generous reward Grand prizes are waiting for you!

Award settings:

X gifts worth XXX yuan for talented men and beautiful women

X gifts worth XXX yuan for X people who have a clear understanding of each other

Love and affection for X gifts worth XXX yuan

Participation awards Closely adhere to the word "lover" to create a romantic atmosphere. In addition, Valentine's Day promotions strive to be novel, unique and unique. Promotional activities must be stimulating, stimulate the target audience, and give people a feeling that they have to participate. Desire, so as to promote sales. Valentine's Day is coming soon, have you found a suitable promotion now? 2022 Shopping Mall Valentine's Day Event Planning Plan 6

1. Main Activity

Chinese Valentine's Day, the Chinese people's own Valentine's Day

2. Activity Time

20xx, xx - xx, 20xx

3. Activity Content

Activities 1: My lover---I make the decision

Romantic Chinese Valentine's Day, affectionate styles, 40% off on all clothing items, 20% off on fine leather shoes and travel shoes, 50% off on woolen sweaters , hot-selling Chinese Valentine's Day, sweet gift, dress up your her (him). (Except for express and special offer items.

)

Customers born on July 7th can receive a free Valentine's Day rose with their ID card.

Any customer who purchases over 77 yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging.

Activity 2: Passionate Chinese Valentine's Day, romantic gift--chocolate

During the event, if a total of 177 yuan in clothing items is accumulated on the same day (a single ticket of 77 yuan or more is not discounted in supermarkets), you will receive exquisite chocolates. A box or a rose. (With your shopping receipt, go to the main information desk on 1F to collect it.)

Activity 3: The Chinese Valentine's Day is full of affection, souvenirs send deep feelings

1. Jewelry: pure gold xx yuan/gram, Platinum pt950: 385 yuan/gram. 25% off all silver jewelry, 50% off at the jade counter,

50% off all Hong Kong Good Luck diamond jewelry, Lao Fengxiang brand gold 208 yuan/gram, 20% off diamond jewelry.

2. Luxury watches:

During the event, all high-end watches will be discounted by 15%, and a Geya series women's watch will be given as a gift (valued at xx yuan).

30% off on all cartoon watches and headwear.

3. Cosmetics: Olay, Maybelline, 10% off on all products (except for special offers). The xx sunscreen series is 15% off, the Whitening series is 20% off, and Yue Sai, Dr. Li, and Kose are on sale for 10% off.

4. A run-up to the start of the new school year, a chapter on family affection for students...

A run-up to the start of the new school year, carefully prepared for students in the new century: 20% off on luggage and bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, the supermarket is buying xx peanut oil at a special price of 68 yuan/barrel, half price on bread, 30% off on cooked food such as chewing gum, golden basket, etc., and launch of pasta day 4 types of products are 30% off, and eggs are on sale at special prices from time to time!

6. Down jackets are on sale in the off-season (4F down jacket hypermarket)

Thousands of down jackets are on sale in the down jacket hypermarket on the fourth floor. , freezing hot sale starting from 88 yuan! To keep love warm, what are you waiting for?

IV. Advertising

1. Rainbow Gate: Romantic Chinese Valentine’s Day, sweet giveaway, x month x Day - x day

2.16 color pages: 10,000 pieces

3. TV station publicity

4. Meteorological Bureau publicity

5. City Economic News

6. Store activity signboard

7. Atmosphere decoration for store activities